The influence of video advertising on the promotion of territorial branding
The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Branding |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Baliun O.O., Fisenko T.V. Vityuk L.S. |
| Дата добавления | 19.01.2023 |
| Размер файла | 49,6 K |
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