Brand audit: types, approaches, methodologies

The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.

Рубрика Маркетинг, реклама и торговля
Предмет Brand audit
Вид статья
Язык английский
Прислал(а) Oleksandr Zozulov
Дата добавления 06.07.2023
Размер файла 340,0 K

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