Brand audit: types, approaches, methodologies
The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Brand audit |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Oleksandr Zozulov |
| Дата добавления | 06.07.2023 |
| Размер файла | 340,0 K |
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