Multimodal Ukrainian brand narrative: semiotics, structure, archetypes
Identification of the structural-narrative, semiotic, and archetypal properties of the Ukrainian multimodal narrative as a semiotic space of secondary signification and social mythologization. Study of narrative plots and formal-narrative structures.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 02.10.2024 |
| Размер файла | 1,4 M |
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17. Fauconnier, G., Turner, M. (2002). The Way We Think: Conceptual Blending and the Mind's Hidden Complexities. New York: Basic Books.
18. Fisher, W.R. (1985). The Narrative Paradigm: An Elaboration. Communication Monographs, 52 (4), 347-367.
19. Geoffrey, A.L. (2007). Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company. Massachusetts: Massachusetts Institute of Technology.
20. Huisman, R., Murphet, J., Dunn, A. (2005). Narrative and Media. Cambridge: Cambridge University Press.
21. ledema, R. (2001). Analyzing Film and Television: A Social Semiotic Account of Hospital: An Unhealthy Business. T.V. Leeuwen, C. Jewitt (Eds.), Handbook of Visual Analysis (pp. 183-204). London: Sage.
22. Jenkins, H. (2006). Convergence Culture. New York: NYU Press.
23. Jenkins, H. (2006a). Fans, Bloggers, and Gamers: Exploring Participatory Culture. New York: New York University Press.
24. Jung, C.G. (1976). Psychological Types. Collected Works, 6. London: Routledge & Kegan Paul.
25. Kravchenko, N., Goltsova, M., Snitsar, V. (2021). Сydical time in fairy tale and rap lyrics: Points of intersection. Lege artis. Language yesterday, today, tomorrow. The journal of University of SS Cyril and Methodius in Trnava, 6 (1), 75-108.
26. Kravchenko, N., Valigura, O., Meleshchenko, V., Chernii, L. (2021). Simplicity is the ultimate sophistication or half a century of IT consumer identity formation: A pragmatics approach. Token: A Journal of English Linguistics, 13, 141-169. DOI: https://doi.org/10.25951/4824
27. Kreisworth, M. (1992). Trusting the Tale: The Narrativist Turn in the Human Sciences. New Literary History, 23 (3), 629-657. DOI: https://doi.org/10.2307/469223
28. Kress, G., van Leeuwen, Th. (2001). Multimodal Discourse: the Modes and Media of Contemporary Communication. London: Edward Arnold.
29. Labov W., Waletzky J. (1997). Oral Versions of Personal Experience: Three Decades of Narrative Analysis. Special Volume of a Journal of Narrative and Life History, 7, 3-38. DOI: https:// doi.org/10.1075/jnlh.7.02nar
30. Labov, W. (1999). The Transformation of Experience in Narrative. A. Jaworski and N. Coupland (Eds.), The Discourse Reader (pp. 221-235). New York: Routledge.
31. Levi-Strauss, C. (1963). Structural Anthropology. New York: Basic Books.
32. Liang, M.-Y. (2015). Viewpoints in multimodal storytelling: From sensation to narration. Language & Communication, 42, 23-35. DOI: https://doi.org/10.1016/j.langcom.2015.01.006
33. Lindenfeld, D. (2009). Jungian Archetypes and the Discourse of History. Rethinking History, 13 (2), 217-234. DOI: https://doi.org/10.1080/13642520902833833
34. Long, G.A. (2007). Transmedia Storytelling. Business, Aesthetics and Production at the Jim Henson Company. M.A. dissertation. Cambridge MA: Massachusetts Institute of Technology.
35. Lotman, Ju.M. (1977). Primary and secondary communication modeling systems. D. Lucid (Ed.), Soviet Semiotics: An Anthology (pp. 95-98). Baltimore: Johns Hopkins University Press.
36. Lwin, S.M. (2019). A Multimodal Perspective on Applied Storytelling Performances. Narrativity in Context. Routledge: Taulor & Francis group.
37. Manning, P.K., Cullum-Swan, B. (1994). Narrative, Context and Semiotic Analysis. N.K. Denzin, Y.S. Lincoln (Eds.), Handbook of Qualitative Research (pp. 463-477). Thousand Oaks, CA: Sage.
38. Maslow, A.H. (1943). A theory of human motivation. Psychological Review, 50 (4), 370-396.
39. Prince, G. (2011). A Dictionary of Narratology. Lincoln: University of Nebraska Press.
40. Propp, V. (1968). Morphology of the Folktale. Austin: University of Texas Press.
41. Ryan, M.L. (1999). Possible Worlds, Artificial Intelligence, and Narrative Theory. Bloomington: Indiana University Press.
42. Ryan, M.L. (2004). Narrative Across Media. The Languages of Storytelling. Lincoln, NE: University of Nebraska Press.
43. Saldre, M, Torop, P. (2012). Transmedia Space. I. Ibrus, C. Scolari (Eds), Crossmedia Innovations - Texts, Markets, Institutions (pp. 25-44). Frankfurt: Peter Lang.
44. Scolari, C. (2008). Online brands: Branding, possible worlds and interactive grammars. Semiotica, 169 (1/4), 143-162. DOI: https://doi.org/10.1515/SEM.2008.030
45. Scolari, C. (2009). Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production. International Journal of Communication, 3, 586-606.
46. Van Peer, W., Hakemulder, J. (2005). Foregrounding. K. Brown (Ed.), Encyclopedia of Language and Linguistics (pp. 546-551). Oxford: Elsevier. DOI: https://doi.org/10.1016/B0-08044854-2/00511-3
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15. Kravchenko, N., Valigura, O., Meleshchenko, V., Chernii, L. (2021). Simplicity is the ultimate sophistication or half a century of IT consumer identity formation: A pragmatics approach. Token: A Journal of English Linguistics, vol. 13, pp. 141-169. DOI: https://doi.org/10.25951/4824
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17. Kress, G., van Leeuwen, Th. (2001). Multimodal Discourse: the Modes and Media of Contemporary Communication. London, Edward Arnold, 142 p.
18. Labov W., Waletzky J. (1997). Oral Versions of Personal Experience: Three Decades of Narrative Analysis. Special Volume of a Journal of Narrative and Life History, vol. 7, pp. 3-38. DOI: https://doi.org/10.1075/ jnlh.7.02nar
19. Labov, W. (1999). The Transformation of Experience in Narrative. In A. Jaworski and N. Coupland (eds.). The Discourse Reader. New York, Routledge, pp. 221-235.
20. Levi-Strauss, C. (1963). Structural Anthropology. New York, Basic Books, 410 p.
21. Liang, M.-Y. (2015). Viewpoints in multimodal storytelling: From sensation to narration. Language & Communication, vol. 42, pp. 23-35. DOI: https://doi.org/10.1016/j.langcom.2015.01.006
22. Lindenfeld, D. (2009). Jungian Archetypes and the Discourse of History. Rethinking History, vol. 13, issue 2, pp. 217-234. DOI: https://doi.org/10.1080/13642520902833833
23. Long, G.A. (2007). Transmedia Storytelling. Business, Aesthetics and Production at the Jim Henson Company. M.A. dissertation. Cambridge MA, Massachusetts Institute of Technology, 185 p.
24. Lotman, Ju.M. (1977). Primary and secondary communication modeling systems. In D. Lucid (ed.). Soviet Semiotics: An Anthology. Baltimore, Johns Hopkins University Press, pp. 95-98.
25. Lwin, S.M. (2019). A Multimodal Perspective on Applied Storytelling Performances. Narrativity in Context. Routledge, Taulor & Francis group, 172 p.
26. Manning, P.K., Cullum-Swan, B. (1994). Narrative, Context and Semiotic Analysis. In N.K. Denzin, Y.S. Lincoln (eds.). Handbook of Qualitative Research. Thousand Oaks, CA, Sage, pp. 463-477.
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38. Ryan, M.L. (1999). Possible Worlds, Artificial Intelligence, and Narrative Theory. Bloomington, Indiana University Press, 294 p.
39. Ryan, M.L. (2004). Narrative Across Media. The Languages of Storytelling. Lincoln, University of Nebraska Press, 410 p.
40. Saldre, M, Torop, P. (2012). Transmedia Space. In I. Ibrus, C. Scolari (eds.). Crossmedia Innovations - Texts, Markets, Institutions. Frankfurt, Peter Lang, pp. 25-44.
41. Scolari, C. (2008). Online brands: Branding, possible worlds and interactive grammars. Semiotica, vol. 169, issue 1/4, pp. 143-162. DOI: https://doi.org/10.1515/SEM.2008.030
42. Scolari, C. (2009). Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production. International Journal of Communication, vol. 3, pp. 586-606.
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