Sources of media bias in foreign policy reporting – the case of US media
This research looked at media bias from a new perspective, in which bias was treated as the result of influence by special interests. From this formulate effective recommendations for how to help improve media’s public interest role in democracies.
Рубрика | Политология |
Вид | дипломная работа |
Язык | русский |
Дата добавления | 04.12.2019 |
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This definition is based on ideology scores of us representatives in congress, and hence represent a useful tool for studying those issues which are considered partisan in US politics, and measuring media bias across this spectrum. However, as we are informed by the regulatory capture literature, foreign policy is usually an area with high slack for politicians, and they can hence avoid public scrutiny more easily. Furthermore, there is less competition among special interests, who have a generally uniform interest in promoting a foreign policy of opening the borders of other countries for US oil and defense trade and investment. As such, we need a different definition of the term. We define bias, as the tendency of the media to report on foreign policy issues in ways that would have a benefit for special interests. Unbiased media, by way of contrast, is that media which takes the public interest as its primary beneficiary, as in the standard tradition of media being a key democratic institution.
On the other hand, we define the interests of the special interests as - supporting open markets for investment and ownership od assets, as well as trade in goods and services offered by US special interests in oil and defense industries. While this definition limits the scope of what special interests are to two industries, the purpose of the paper is to see the process of influencing media, and not to capture the totality of interests and influences, which can be conflicting in some areas, and collaborative in others.
With this definition in mind, we will proceed to elaborate the methods and methodologies used in this research. First, we will look at the social network analysis (SNA), where we descriptively and analytically link major media and special interests through board memberships in a network of influence. The second part will be a case study of media reporting on one country that is open, and one that is closed to the interests of the US oil and defense industries, where we look at how narratives are shaped in support of the interests and positions of special interests.
Network Analysis - Methods and Methodology
This section will look at descriptive Social Network Analysis (SNA), as the method used to explore the links between special interests and the media. This method is chosen due to its capacity to quantify the links between different corporate bodies through links - corporate board members in this case, and hence to test the following hypothesis:
Hypothesis 1: top military and oil industry special interests have access to all major media companies through board membership
Case studies of board members cross-pollination between media, military industry, and oil industry. Case studies of defense contracts awarded to these industries and lobbying expenditures by the industries. The hypothesis will be accepted if pre-set criteria are met, based on degrees of separation from special interests, if the average interlink coefficient for all media companies is larger than 2 (i.e. there is at least two board member who are close to media and special interests); AND no media company has a coefficient less than 1. The coefficient will be calculated by the formula:
Interlink Coefficient = 1x1 + 1/2x2
Where x1 is the number of board members with one degree distance, and x2 is two degrees. The second degree value is half, as per standard reach closeness sum calculations, which become “less as actors are two steps, three steps, and so on” See SNA online textbook; Hanneman, R. A., & Riddle, M. (2005). Introduction to social network methods. Opgehaald van University of California, Riverside: http://faculty.ucr.edu/~hanneman/nettext/index.html distant. This measure is useful as it shows how close each media company is to all other actors in the network.
After establishing a network of influences between the special interests and the media, narratives will be compared with these special interests, hence the SNA forms the backbone of the case studies in media narratives, which will be conducted in the next section.
Defining Special Interests, and their selection
The Special Interests are described as corporate entities with access to government and media. This access is defined as both financial - through a controlling stake in the media corporation, or through lobbying the government or receiving government contracts. For the purposes of this research, we look at oil and defense industries, as these are among the biggest spenders on lobbying in the US, while at the same time having the biggest interest in lobbying for foreign policy. As such, we can assume that they are also willing to influence the media climate on foreign relations and policy issues.
The case studies will be based on the biggest 7 media companies of 2011, where we have cross-ownership data available. The fact that the data is eight years old does not make the study any less relevant, as in the meantime the number of large media corporations is down to 6, due to increased pace of mergers and acquisitions (M&A), which saw also a number of mergers between old and new media, i.e. concentrating media producers even more See link for overview of M&A activity over past two decades: IMAA. (2019). United States - M&A Statistics. IMAA Institute: https://imaa-institute.org/m-and-a-us-united-states/
. The special interests were further selected based on their interest in foreign affairs, in order to control for internal competition. As both military and oil industries have an interest in accessing foreign governments, they will compete between themselves for sales, but our theory predicts that they will cooperate in ensuring (continued or new) access to foreign markets. For example, we can expect that Exxon and Chevron compete inside Saudi Arabia, but jointly lobby for maintaining of alliance with the Saudi government. As such, the following target corporations were selected:
Table 1 - Main Media and Special Interest Corporations
Rank |
Media Corporations 2012 data. Note: CBS and Viacom are disaggregated in the table, but both are held by National Amusements. Source: Lutz, A. (2012, Jun 14). These 6 Corporations Control 90% Of The Media In America . Opgehaald van Buisness Insider: https://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6 |
Oil Corporations Based on oil output in 2018 (2011 data not available). Source: DiLallo, M. (2018, November 24). These Are the Biggest Oil Producers in the United States. Opgehaald van MotleyFool: https://www.fool.com/investing/2018/11/24/the-biggest-oil-producers-in-the-united-states.aspx |
Military Corporations Based on US government list of largest contractors of the Federal Government in 2011. The list does not exclude non-military companies, however, defense contractors account for the top of the list. Entries in the table are based on the ranking by size of contracts awarded by the Federal Government. Source: Federal Procurement Data System - Next Generation. (2011). FPDS: https://www.fpds.gov/fpdsng_cms/index.php/en/reports/62 [Fiscal Year 2011]. |
|
1. |
Twenty-First Century Fox , Inc. |
Chevron |
(1) Lockheed Martin Corporation |
|
2. |
CBS Corporation |
ExxonMobil |
(2) Boeing Company |
|
3. |
Time Warner Inc. |
EOG Resources* |
(3) General Dynamics Corporation |
|
4. |
Comcast Corporation |
ConocoPhillips |
(4) Raytheon Company |
|
5. |
Viacom Inc. |
Anadarko Petroleum |
(5) Northrop Grumman Corporation |
|
6. |
Walt Disney Company |
Occidental Petroleum |
(20) KBR KBR is in top 10 defense contractors, but only top 20th in overall Federal contracts. Other defense contractors were not available for analysis of board membership. |
|
7. |
General Electric Company |
Pioneer Natural Resources* |
||
8. |
Devon Energy |
|||
9. |
Marathon Oil |
|||
10. |
Hess |
|||
11. |
Chesapeake Energy |
|||
TOTAL Target Nodes: |
22 |
|||
*No data available for Network Analysis. Data points excluded. |
Once these initial 22 nodes were identified, their links were explored through the LittleSis database of companies, to identify board members, and their shared seats (i.e. other companies they are members of the Boards of Directors) Database of corporate ownership. Source: LittleSis. (2019, April 11). Lists. Opgehaald van LittleSis: https://littlesis.org/lists. Through cross-referencing, additional 32 boards were identified. Each Board Members' links were allocated a weight of 1. If two Board Members from one company sit on the same board of another company, the weight was adjusted to 2, and so on. This process created an Adjacency Matrix which was fed into Gephi - a Social Network Analysis (SNA) tool, for analysis and graphic representation. This tool shows a variety of metrics of centrality (a measure of how important a node is) of individual nodes in the network as a whole.
Discourse Analysis of Media - Methods and Methodology
The second hypothesis is:
Hypothesis 2: media reporting is biased towards special interests' objectives in foreign policy, by over-emphasizing foreign government abuses in states closed to US special interests, as compared to open states
The second part of the analysis will be conducted in the form of case studies of media coverage of foreign relations with two countries - Venezuela and Saudi Arabia. Media opinion texts will be selected for the period between January 20, 2015 to January 20, 2019, which represents the last two years of the Obama regime, and the first two of the Trump regime. Only opinion and editorials will be analyzed, as these represent the opinion of the media company as a legal entity, and represents content directly written or promoted by the highest positioned employees of each media company. While this may be counterintuitive at first glance, the hypothesis of this research is that the media as a whole are influenced by special interests, which, as we have seen in the SNA section, they share to a great degree. As such, if we find a large conformity of the opinion articles in media the interests of special interests, then our hypothesis will be accepted. On the other hand, the hypothesis is not accepted if the media content is independent of the concerns of special interests. In other words, opinion and editorial pieces are designed to bring about a political debate, if however, there is no substantive difference in positions, even though neutral outsiders do take substantively different positions, then the media can be seen as biased overall. The final results will then be compared with the SNA predictions, to see if they are upheld.
The media content will be based on editorials and opinion pieces, which represent the views of the editorial board and hence this will allow us to look at the systemic bias in the top tiers of media companies, allowing us to compare the results with those of the SNA, i.e. if they are actively representing the political preferences of shareholders linked to special interests. We will control for ideological leaning of media. If we find that media does in fact use narratives that are I the interest of special interests, we will accept the hypothesis.
Sources Narratives and Collection of Discursive Data
For the analysis, a discrete set of primary “discursive” sources must be selected. The first step is to assemble a set of criteria for the analysis of texts, in the form of words and phrases that indicate the leaning of media reports on the issues observed. Since we are looking at normative positions of the media towards two states, the news will be analyzed for key terms, which can show the political leanings of the paper towards the cases. Furthermore, media content will be assembled into datasets Raw data based on title, author, date, text, etc. Full database upon request.. Media is one of the forms of public information, and it is possible to access it freely and hence to establish data sets for the purpose of this study. Once the dataset is established, a word frequency analysis will be conducted to extract quantifiable data from the datasets. These will be analyzed with word analysis methods, to gain insight into the narratives presents by each of the media. The same steps will be performed on texts by the key actors identified through SNA in the previous chapter, and finally “neutral” actors. In the final step, the data will be compared across different actors, and with controls.
Case Selection - Venezuela and Saudi Arabia
The case studies will be based on two countries: Venezuela and Saudi Arabia. These two cases were selected based on the level of interest of the media on both countries, and the fact that both are oil producing countries. The first, however is a country that has moved away from international ownership of its oil production facilities, while the second has done the opposite. This is true for other sectors as well, for us the focus is on defense trade, where we see the same trend, with Venezuela decreasing purchases from the US, and increasing purchases from Russia and other competitors - needless to say, the opposite is true for S. Arabia. Finally, Saudi Arabia has invested extensively in the US, while Venezuela has done far less so. We will look at these issues in more detail.
In terms of geostrategic importance, both countries are key to US interests, primarily due to oil reserves, but also as key regional powers. Both countries have a comparable GDP, counting in the $600 to $700 billion range. Both countries have a mixed relation with US in the past, with Saudi Arabia being an uneasy ally during Arab - Israeli conflicts, and Venezuela with the 1970's nationalization of oil production, which saw international oil companies, including US ones, substituted by national ones, under state control. However, during the 1980's and the 1990's in particular, both countries allied themselves with the US more closely. Saudi Arabia agreed to Nixon's petro-dollar deal, which opened the doors for Saudis to use the excess petro-dollars to buy US debt, or invest in the country itself:
“The basic framework was strikingly simple. The U.S. would buy oil from Saudi Arabia and provide the kingdom military aid and equipment. In return, the Saudis would plow billions of their petrodollar revenue back into Treasuries and finance America's spending.” (Wong, 2016
Wong, A. (2016, May 31). Bloomberg. Opgehaald van The Untold Story Behind Saudi Arabia's 41-Year U.S. Debt Secret: https://www.bloomberg.com/news/features/2016-05-30/the-untold-story-behind-saudi-arabia-s-41-year-u-s-debt-secret)
However, the Saudis were also concerned about dealing with the US in such a way, particularly due to the rising salafi far-right voices, which were opposed to the US on principle. Part of this group would later fund Al-Qaeda activities, and possibly terrorist groups linked to the 9/11 attacks. (Benjamin, 2016
Benjamin, M. (2016). Kingdom of the Unjust. New York: OR Books. and Wong, 2016
Wong, A. (2016, May 31). Bloomberg. Opgehaald van The Untold Story Behind Saudi Arabia's 41-Year U.S. Debt Secret: https://www.bloomberg.com/news/features/2016-05-30/the-untold-story-behind-saudi-arabia-s-41-year-u-s-debt-secret)
Similarly, Venezuelan governments in the 1980's and 1990's were investing much of the petro-dollars in the US, while at the same time, they opened up the nationalized oil reserves (under the holding company PDVSA) to foreign shared rights to extraction. This meant that a portion of the income on oil was transferred to US companies directly Lander, L., & Lуpez-Maya, M. (2007, September 25). Venezuela's Oil Reform and Chavismo . Opgehaald van NACLA: https://nacla.org/article/venezuelas-oil-reform-and-chavismo . During this period, PDVSA directors had developed a strong relation with the US government. With the election of Hugo Chavez, the deal with the US companies was renegotiated, particularly a number of reforms to the sector.
“The reform puts the brakes on the trend towards privatization of PDVSA that had been developing in the previous years, without blocking private investment in the sector” (Lander & Lуpez-Maya, 2007
Lander, L., & Lуpez-Maya, M. (2007, Sep 25). Venezuela's Oil Reform and Chavismo. Opgehaald van NACLA: https://nacla.org/article/venezuelas-oil-reform-and-chavismo)
These reforms were unpopular in the US governments, particularly due to the limits imposed on privatization, but also due to a longstanding policy of getting Venezuela out of OPEC, which Chavez reversed, committing strongly to the organization. This is evidenced by the attempted coup in 2002, siding with the military and civilian coup-leaders Reeker, P. T. (2002). Venezuela: Change of Government. Washington, D.C.: US State Department, among which were pro-privatization ex-heads of PDVSA. (Lander & Lуpez-Maya, 2007 Ibid.). Furthermore, Venezuela started increasingly trading oil with China, a move seen as trying to gain market independence from the US AssociatedPress. (2005, August 21). Venezuela opens oil office in China. Opgehaald van ChinaDaily: http://www.chinadaily.com.cn/english/doc/2005-08/21/content_470826.htm . Here the main divergence over time with Saudi Arabia was established.
Another key sector is the arms imports from the US, since it is a key indicator of the level of alliance between two countries. In our cases, we will look at the level of trade from the US and its competitors over a period of 40 years, to see the long term trends. In the bellow chart, we can see that Saudi Arabia has variably purchased arms from the US, making up to 96% of its total arms purchases, but averaging around 59%. While the trend varies a lot, it is clear that the US is the most important arms trade partner to S. Arabia, as on average, it accounts for more than half of the Saudi arms imports. Saudi Arabia has not imported arms from Russia in the given period, according to the database. In regards to Venezuela, however, the graph shows a much different trend, with a 17% average (or 25% average before the coup attempt). At the same time, Venezuela starts to trade with Russia in arms in the 1990's, but from 2004, Russia becomes one of the major arms trade partners, with an average of 42% of all arms trade conducted by Venezuela.
Figure 2 - Arms purchases by Venezuela and S. Arabia
See footnote Database found at : SIPRI . (2018). IMPORTER/EXPORTER TIV TABLES. Opgehaald van SIPRI: http://armstrade.sipri.org/armstrade/page/values.php for data source
We can infer from the analysis above, that oth the oil and defense industries in the US have a vested interest in pressuring Venezuela to change these policies, and hence to support the protests of the opposition that were going on in the time period under observation, while supporting the status quo in Saudi Arabia. The SNA shows us the links between these interests and madia and think tanks. As such an analysis of international observes on human rights, we would expect based on our hypothesis, would be quoted much more often in case of Venezuela, and less on S. Arabia.
Selection of Texts for Analysis
There are four primary sources of texts that will be examined. These include think tanks, which represent the proximal cause of narratives in the target media. The narratives in mainstream media will be considered as the effect of the proximal cause, while independent media, and neutral outside sources will be used as controls. This section uses sociological concepts of causation of proximal causes, as this method allows us to distinguish between close and distant causal links. The proximal cause is seen here as the availability of ready made information, provided by special interest funded intermediaries - think tanks.
The mainstream media are defined as for profit media with a corporate structure. We will look at those mainstream media that have a significant share of the national audience, and that were linked to the oil and defense industries through the network analysis. These are: Fox News (Twenty-First Century Fox , Inc.), and CNN (Time Warner Inc.), and NBC (General Electric). This set of news outlets account for a significant number of viewers in the US, while also being considered to have different political / ideological leanings. The political leaning of media companies is established based on the ideological preferences of their viewers, rather than on a measure of ideological bias. NBC is the most liberal, followed by CNN which is close to the center, and Fox with mostly conservative viewers Prokop, A. (2015, March 19). Who's more ideological, Fox News viewers or NPR listeners? The answer may surprise you. Opgehaald van Vox: https://www.vox.com/xpress/2014/10/21/7026505/pew-media-outlets-ideology. Again, this measure is only showing us the level of “liberal” and “conservative” values that their audience has shown, and not necessarily the values of the media themselves.
However, this is a sufficient spread of media to represent the majority of US audiences, and we will have to assume that the media are catering their content to their respective audiences. This assumption is not far-fetched, since media sell advertising space based on their knowledge of their audiences - their business is to cater to audiences. The mainstream media selected here have different programming styles, and isolating of editorial and opinion material will be done from the sub-sample of online published material, for reasons of access. This may skew the target population somewhat, however, it is unlikely that MSNBC cable viewers are also Fox online viewers, and vice versa.
Keywords and Phrases
One of the more difficult parts of a discourse analysis based on large corpora to text, is the need to set parameters of discourse that can be used to test the hypothesis. This needs to be done before the discourse analysis is conducted, in order to avoid selection bias. The first step is to determine a set of categories which will guide the determination of the keywords:
1. Rights of citizens - are the authors concerned with national and international rights issues? this includes civil rights and liberties, human rights, religious and ethnic rights.
2. Lack of governance - do the authors mention issues related to the breaking the basic responsibilities of governments, such as abiding by international rules and laws, corruption, repression of rights, oppression of peoples, etc.
3. Political structure - do the articles use words like democracy, dictatorship, tyranny, etc. in context of the country in question?
4. International relations - is the government described as a friend, foe, enemy, ally, and if sanctions are discussed.
These categories are then used to establish a list of keywords, which will be turned into tokens - refined keywords that the text analysis software RapidMiner, can recognize. These tokens are then measured in terms of their frequency, to look at how the country is represented in general in the narratives. The general idea is that the frequency of a particular word in the body of the text, represents the level of concern the author has about this particular issue. The frequency of words does not necessarily tell us if the author is saying that, say human rights, are at a high or low standard, but we can see it human rights are considered worthy of discussion. Much as we can assume that opinion journals are there to raise issues, and not to simply report on human rights neutrally. However, a baseline is necessary, to make sure that, in general, the two countries are rated approximately close to each other in terms of the categories above. We used the 2018 Democracy Index Database found at: EIU. (2018). 2018 Democracy Index. Opgehaald van EIU: http://www.eiu.com/home.aspx, the 2019 Press Freedom Index Database found at: Reporters Without Borders. (2019). 2019 Press Freedom Index. Opgehaald van Press Freedom Index: https://rsf.org/en/ranking, and the Freedom in the World 2019 Index Database found at: Freedom House. (2019). 2019 Freedom in the World - Countries. Opgehaald van Freedom in the World : https://freedomhouse.org/report/countries-world-freedom-2019
, to compare the two countries in terms of basic freedoms:
Table 2 - International Indeces for Venezuela and S. Arabia
Country |
Freedom in the World 2019 |
2019 Press Freedom Index |
2018 Democracy Index |
|
Saudi Arabia |
not free |
very serious situation |
authoritarian regime |
|
Venezuela |
not free |
difficult situation |
authoritarian regime |
We can see that they are very comparable, with Venezuela leading slightly in terms of press freedom. As such, is we assume that the media is not bias if issues are treated by the authors with an overall average frequency of political terms outlined above. If, however, the open state of S. Arabia is less held up to scrutiny on the four categories of issues described above, then we can assume that the media is positively bias towards them. Finally, if Venezuela is held to lover scrutiny on the issues, the hypothesis will also be rejected.
The text is processed in a way that allows the RapidMiner software to understand the text better. The text processing involves tokenization, where the text is split into a sequence of tokens, in this case individual words. Subsequently, the tokens were filtered for stopwords, i.e. removing prepositions, conjunctions, determiners, and other words that clutter the text, without being descriptive of notions held by the narrator of the text. Along with other minor adjustments, the final operation is to create n-grams, which are sets of two tokens. This last step allows us to see phrases of two tokens, such as “human rights”. The resulting dataset consists of all single and two tokens, with a numerical value attached to each token representing the keyword density in which they appear in each text, and an average of frequencies across all texts of a dataset. There are two datasets, representing all opinion articles written in the month subsequent to the 10th of January in Venezuela since (i.e. the start of the presidential crisis), and since 2nd of October in the case of Saudi Arabia (murder of Khashoggi). The codding words and phrases were then extracted from the broader dataset, creating the final dataset, which can be seen in Appendix I. Here is a few examples from each of the five categories, where zero represents no mentions, and the higher the keyword density, the more often the token was used, on average in the country based dataset:
Table 3 - Example results table
Tokens |
Venezuela* |
Saudi Arabia* |
|
Rights of citizens |
|||
civil liberties |
0 |
0 |
|
human_right |
0,004925846 |
0,027117309 |
|
Governance |
|||
intern_law |
0,001520691 |
0 |
|
repress |
0,005602154 |
0,000898199 |
|
Politics |
|||
authoritarian |
0,003273011 |
0,001460073 |
|
tyrann/tyrant |
0,001545065 |
0,000733233 |
|
Press |
|||
press |
0,01179772 |
0,01123367 |
|
International relations |
|||
allianc |
0 |
0,003614419 |
|
*Average % of token mentions in whole dataset. Formula: Keyword density = term keyword density / total word number in dataset x 100 |
As such, if an example set is “a, a, a, b,” the keywords density for “a” would be 75%, and 25% for “b”. For a full table, see Appendix I. It is important to note that the primary reason for using keyword density as the main measure is that it is a relative measure. A simple counting of words would not be representative, as the sample size varies between the opinion pieces on Venezuela and Saudi Arabia, with 12 opinion articles covering the first, and 23 covering the second country. As Saudi Arabia has more articles written on it, absolute numbers would skew the results. Using a relative measure of terms as percent of total text, we can compare the two samples despite their different absolute size.
This metric allows us to measure how densely a word or phrase is used in the opinion articles. As such, we can measure the importance of the terms that the authors, intentionally or otherwise, give to different political issues, as defined by the pre-designated coding method. For example, we can see that repress, as in repression, was given a higher importance in Venezuelan discourse, and less so in Saudi discourse.
Finally, as narratives are complex, it is necessary to ensure that the pre-set keywords are contextualized and tested for validity. To do this, it is necessary to sample a small number of texts and analyze them manually with the keyword list at hand, and thus test the validity of the keyword list.
Data Collection
The media content was collected through automated web page `scraping' (mining) and text analysis (word frequency) of media content of large newspaper's digital articles, which will be coded for stakeholder groups (government, defense industry, media Op-Eds, thinks tanks, etc.). The web page scraping tool which will be used is Octoparse, a free, open-source, software, developed to help researchers download content from websites in an automated process. As such, the software was programed to collect data from online media webpages, by selection of all topics related to the key term “Venezuela”, within the category of Op-Ed. Once set up, the software automatically retains data from the page. The data is extracted directly into an Excel based database under the following columns:
Figure 3 - Sample Database of Articles
Category |
Title |
Author |
Time and Date |
Text |
|
Categories under which the article was filed. E.g. “Editorial” or “Opinion” |
Article title |
Author name /editorial / outside source |
Time and/or date of publication |
Full text of the article |
The data was sourced from the opinion webpages of CNN, NBC News, and FOX News. The sample size of each paper ranges between 2 and 12 articles. The difference in the number of articles is not random, since the timeframe of 1 month after the key event (murder of Khashoggi for Saudi Arabia, and the presidential crisis for Venezuela) was covered in different degree by different news corporations. To avoid selection bias, the data was selected by collecting a list of all articles within the given time limit, which were subsequently scraped from the websites by an automated scraping tool. With an average article in opinion pieces in general is 1000 words, the total set of data points is in the tens of thousands. This, of course, does not represent the full set of data points, as these will be significantly reduced by the coding process, which will select only a small set of words and phrases (n-grams), and exclude short words such as conjunctions and prepositions, as well as common words such as the article “the”.
Once all data has been collected, the RapidMiner Studio, a free, open-source software was used to conduct text frequency analysis. The resulting matrix contains a list of all words used in any article, with the number of articles in which it appears, and a total number of times used. As such, word `X' may appear in `3' articles, with a total of `6' mentions in total. In addition, the RapidMiner is set to produce n-grams, i.e. two-word phrases which appear in the document, also measured for their frequency. Finally, the software provides a percentage value of every word, in relation to the total number of words in each given text.
Methodological Principles
To understand the processes needed to conduct such a study the author has used the textbook by David Machin & Andrea Mayr - “How to Do Critical Discourse Analysis: A Multimodal Introduction”. The textbook was consulted to devise the specific methodology used, so as to be able to accommodate the author's intended research model. The book seeks to look at “discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.” Machin, D., & Mayr, A. (2012). How to do critical discourse analysis: A multimodal introduction. Los Angeles: SAGE.
The article “Analyzing Word Frequencies in Large Text Corpora Using Inter-arrival Times and Bootstrapping “ by Jefrey Lijffijt, Panagiotis Papapetrou, Kai Puolamaki, and Heikki Mannila was consulted for the specific tasks of understanding word frequencies and their analysis Lijffijt, J., Papapetrou, P., & Mannila, H. (2011). Analyzing Word Frequencies in Large Text Corpora Using Inter-arrival Times and Bootstrapping. ECML/PKDD.. The primary methodological approach is to determine a set of key words and phrases, that will be measured in each text for frequency. This way an objective measurement of content will be ensured. The greatest issue in this type of approach is to make sure that words are unambiguous in their meaning. The best approach to solve this issue is to measure words not directly for their meaning (e.g. democratic) to determine what is the semantic meaning of such words, but to discern indirectly which words are used repeatedly, that way, if we see that within a similar number of words in two texts, one uses the word democratic more often than the other, we can conclude that this op-ed is concerned with democracy, regardless if it is positive or negative. This can then be compared with issues considered important in the second case (i.e. the reporting on the second country), and we can see which issues are considered worthy for which media. If the hypothesis is true, then we can expect that open states (S. Arabia) will be discussed in terms related to economic, geopolitical, and military alliance terms, and social progress while the closed states (Venezuela) will include more terms on human rights and civil right violations, democratic processes (and hence the lack of these), and with a greater emphasis on internal divisions and fractions.
Results
Chapter 1: Social Network Analysis of Media, Special Interests, and the Government
Descriptive Social Network Analysis of Media Ownership
The results of the analysis are quite surprising, as all of the top 6 media companies had connections with at least some of the Special Interests. The total social network diameter is 7, which means that the no company is more than seven steps from any other this indicates a moderately compact network (this tells us that seven steps are necessary to get from one side of it to the other). To test this further, 15 random social networks were created, with the same number of nodes (55), and a probability of connectedness at 0.05 (5% that any node is connected to all the other nodes). The average diameter was calculated to be at 9.7 in the case of the random graphs. This means that the probability of nodes in our target network are more closely linked than a random graph with the same number of nodes, and a connectedness p-value of 0.05, again confirming it is a moderately compact network.
Continuing the descriptive SNA, we look at the centrality of individual nodes. Closeness Centrality tells us which corporations are best placed to potentially influence the entire network most quickly; while Betweenness Centrality tells us which corporations are choke points of information flow in the network. These two measures are usually highly correlated, so a brief look at the raw data shows us that there are no unusual outliers, who could “monopolize” data in the network - such as when there is low closeness, but high betweenness. Looking more closely, we see that the top 5 closeness and betweenness corporations do not match entirely:
Table 4 - Centrality Measures
Closeness Centrality Top 5 |
Betweenness Centrality Top 5 |
|||
Council on Foreign Relations |
0.402985 |
CBS Corporation |
245.9167 |
|
Dell Inc |
0.391304 |
Dell Inc |
237.4809 |
|
General Electric Company (GE) |
0.391304 |
Citigroup Inc. |
185.9524 |
|
Federal Express Co. |
0.382979 |
General Electric Company |
164.9932 |
|
Time Warner Inc. |
0.382979 |
Council on Foreign Relations |
155.1391 |
Looking at the table, we exclude the media companies, as they are assumed to be the group receiving the influence from others. As such, we can see that among the other actors, the Council on Foreign Relation, Dell, and FedEx are the closest to all other actors, and hence we can conclude that they are the most “close” to all other groups, and can influence the entire network most quickly. On the other hand we can see that Dell, Citygroup, and the Council on Foreign Relations are the most in-between other actors, and can hence act as chokepoints for information flow.
Descriptive Analysis of Cross-Ownership of Media
Keeping the previous chapter in mind, we can start an in-depth analysis of ownership and influence links between the media and special interests. The first remarkable finding is that all of the top seven media companies have all links to special interests, either directly or through intermediaries.
To show this, we look at each individual media corporation's links to oil and defense companies up to 2 degrees of distance. By doing that, we can determine how strongly the industries are interlinked. Media companies with one degree distance from an oil or defense company means that it has a person sitting directly on both boards, and we would regard this as a direct flow of information. Two degrees separation means that a media board member and a special interests board member sit together on an intermediary board of directors. For example, CBS has one board member sitting on the board of Northrop Grumman Corporation - a major arm manufacturer and defense corporation, as B. S. Gordon shares a seat on both boards. As such, one and two degrees of distance denote a personal cross-link.
The following table shows the results of the analysis. As we can see, General Electric leads with two one-degree board members plus ten two-degrees members, while Comcast and 21st Century Fox lag behind with zero one-degree and two two-degrees board members. This tells us that some media companies are highly embedded in the system of corporate networks, while others are more tangential. Fox, GE, and Disney all have board members who directly sit on a special interest board, and hence act as important channels of information between these two groups. Viacom and Time Warner, on the other hand, have a number of indirect links to such companies, through intermediaries. As such, these intermediaries are very significant for our research, since they determine the types of information likely to flow between the special interests and media companies.
Table 5 - Distance Measures - Results
|
Degrees of Distance from Oil or Defense Corporations |
Interlink Coefficient - Special Interests |
Degrees of Distance to other Media |
Interlink Coefficient - Media |
Total Interlink Coefficient |
|||
Media Company |
1? |
2? |
1? |
2? |
||||
Twenty-First Century Fox , Inc. |
0 |
2 |
1 |
0 |
2 |
1 |
2 |
|
CBS Corporation |
1 |
10 |
6 |
1 |
2 |
2 |
8 |
|
Time Warner Inc. |
0 |
5 |
2.5 |
0 |
4 |
2 |
4.5 |
|
Comcast Corporation |
0 |
2 |
1 |
0 |
1 |
0.5 |
1.5 |
|
Viacom Inc. |
0 |
6 |
3 |
1 |
2 |
2 |
5 |
|
Walt Disney Company |
1 |
8 |
5 |
0 |
2 |
1 |
6 |
|
General Electric Company |
2 |
10 |
7 |
0 |
1 |
0.5 |
7.5 |
|
Average Interlink Coefficients As per formula Interlink Coefficient = 1x1 + 1/2x2 - where x1 is 1?, etc. : |
3.6428571 |
1.285714 |
4.928571 |
To better understand these intermediaries, we can look back on our betweenness centrality measure, which shows us that, excluding target companies, there are two groups of such intermediaries. On the one hand, there are corporations such as Dell and City Group, which are highly central, but that generally are not political institutions. On the other hand, we see the Council on Foreign Relations, the Urban Institute, and the Center for Strategic and International Studies (CSIS) are think tanks oriented on political, social, and economic policy research and on guiding policy making by politicians. As the Urban Institute's motto goes: “open minds, shape decisions, and offer solutions” - which, on the other hand, has often been criticized as a politically motivated and less academic type of research. For instance, the trustees at Georgetown University “voted to sever ties with the Center for Strategic and International Studies… after a committee appointed by the university's president concluded that the center was not adequately committed to traditional academic scholarship” Editorial. (1987, November 28). Despite Success, Research Centers Are Rebuffed by 2 Major Universities. Opgehaald van New York Times . In addition to lax academic standards, such think tanks are criticized for their closeness to special interests and an ubiquitous foreign policy in favor of the Washington Consensus, even by conservative commentators. (McKinney, 2019
McKinney, J. M. (2019). After Hegemony: A Conservative Foreign Policy. Modern Age.). As such, these intermediaries will also be analyzed in the second part of the paper, where we look at predominant foreign policy narratives.
Finally, we can also observe that there is a close link between the media themselves. As Viacom and CBS are both owned by the same holding, this is to be expected, and together they lead the list of media companies with links to other companies, together with Time Warner. The remaining companies all have one or two two-degree links to other media companies. Since these links represent board member seats, this finding is quite indicative of cross linkages between the media, which reduces competition. As predicted by regulatory capture theory, lack of competition can lead to the increase of slack among politicians, but this may be generally true for media capture by special interests, since cross-ownership may make the influence of well-positioned intermediaries and owners particularly ubiquitous.
Looking at the Average Interlink Coefficients of all the media, we see that the averages are 3.64 when we look at special interests, 1.29 in regards to other media, and 4.93 when these two are combined. This means that, abstractly speaking, that on average, the 7 large media companies in the US, have 3.64 links to oil or defense industries. As there are no media companies with a coefficient lower that 1, we can accept Hypothesis 1: top military and oil industry special interests have access to all major media companies through board membership.
Chapter 2: Case Studies in Media Discourses
In this section, we look at the case study analysis of discourses of a three prominent news sources in their opinion sections. The discourses will be based on the opinion articles on the presidential crisis in Venezuela, and post-Khashoggi murder by Saudi Arabian government. In both cases the US media have been critical in their reporting on the two governments, both governments are ranked low on international indices on freedom of citizens and press, and as authoritarian regimes. The main difference, however, is that Saudi Arabia is an ally which is more and more open to US businesses and special interests, while Venezuela is aiming for more self-reliance (for more closer analysis, see the Case Selection sub-section of the Methodology section). As such, our model predicts that special interest influence on media will lead to stronger criticism of the Venezuelan government, as it is a government that is less open to the influence of those special interests. To measure strength of criticism, we use a keyword density model, that measures the presence of keywords, as a percent of the total number of words in each text. In the following section, we will look at the results of the case studies.
Results of the Case Studies in Media Discourses
This research is based on the premise that media would be influenced by special interests who are closely linked with these media, as we can see in the previous section where we analyzed board membership social networks, showing the level of access these special interests have. Now we will look at the actual narratives of three media corporations that have parent companies analyzed above. These are CNN (Time Warner), NBC (General Electric), and FOX (Twenty-First Century Fox, Inc., since 2019, renamed to Fox Corp.). In the first part, we will look at the overall results in critical keywords use for Venezuela and S. Arabia:
Table 6 - Keyword Density Results (in % of total text)
Country |
||||
Tokens |
Venezuela |
Saudi Arabia |
||
Rights of citizens |
civil liberties |
0 |
0 |
|
political rights |
0 |
0 |
||
imprison |
0,002161 |
0,004872 |
||
human_right |
0,004926 |
0,027117 |
||
human_suffer |
0,001545 |
0 |
||
ethnic_minor |
0 |
0 |
||
religi_minor |
0 |
0,001005 |
||
religi_free |
0 |
0 |
||
repres |
0,005602 |
0,000898 |
||
safet |
0,004293 |
0,001545 |
||
assembl |
0,018454 |
0,001005 |
||
speech |
0 |
0,002514 |
||
|
sub-total: |
0,003082 |
0,003246 |
|
Governance |
transparency |
0 |
0,000576 |
|
intern_law |
0,001521 |
0 |
||
lawless |
0,002467 |
0 |
||
reform |
0,0119 |
0,009764 |
||
repres |
0,005602 |
0,000898 |
||
terrorist |
0,007589 |
0 |
||
terrorist_state |
0,002561 |
0 |
||
corrupt |
0,015125 |
0,007155 |
||
oppression |
0 |
0 |
||
press |
0,011798 |
0,011234 |
||
rule_law |
0,005108 |
0 |
||
sub-total: |
0,005788 |
0,002693 |
||
Politics |
authoritarian |
0,003273 |
0,00146 |
|
dictat |
0,008036 |
0,004111 |
||
dictatorship |
0,010279 |
0,000284 |
||
democrac |
0,018264 |
0,002299 |
||
monarchy |
0 |
0,000576 |
||
oligarchy |
0 |
0 |
||
tyrann/tyrant |
0,001545 |
0,000733 |
||
regim |
0,044927 |
0,009874 |
||
sub-total: |
0,010791 |
0,002417 |
||
International Relations |
adversari |
0 |
0,000291 |
|
enemi |
0 |
0,00623 |
||
econom_sanction |
0,003203 |
0 |
||
impos_sanction |
0,002467 |
0,000839 |
||
intern_sanction |
0,001545 |
0 |
||
sanction |
0,02367 |
0,0061 |
||
sub-total: |
0,005148 |
0,002243 |
||
Total avg |
0,005888 |
0,00274 |
If we look at the total averages, we can see that the media has payed much more attention to critical keywords in regards to Venezuela, using these keywords on average somewhat more than twice as often as compared to Saudi Arabia. This in itself is supportive of the hypothesis, which postulates that the media will be more critical of regimes which are adversarial to the interests of the special interests. However, we can see also that the terms are not evenly distributed, with some categories of critical terms being used more often than others. To continue the analysis, we will look at the individual categories, to see how they relate to each other in relative terms:
In the figure above, we can see that rights of citizens is the only category in which Saudi Arabia was criticized more often than Venezuela. This is an interesting finding, as it goes against the hypothesis, even though the difference is very small, and as such, does not change the overall result. However, we need to look at it more closely to understand why this may be so. Rights of citizens includes keywords such as human rights, freedom of assembly and speech, and as such are key issues when it comes to the issue of assassination of journalists. However, the following figure shows us that within the category, a wide disparity exists between different keywords:
Figure 4 - Averages for each Category of Issues
Figure 5 - Averages for "Rights of citizens", with and without human_rights
If we look at the left columns, we see the original category for human rights, as seen in the previous figure, on the right, we see the same category, but with the token human_right removed. As a result, the average for Venezuela drops by 5,4%, while the average for Saudi Arabia drops by 66,8%. This shows us that the issue of human rights is disproportionately used when dealing with Saudi Arabia. A closer look at the articles sampled, shows us that the keyword “human rights” is not evenly distributed among the articles either. Out of the 33 mentions of the phrase, 8 come from a single article in CNN, by Kumi Naidoo, who is the secretary general of Amnesty International. Naidoo writes:
“Yet Saudi Arabia's crackdown on human rights has by and large been met with deafening silence by the international community. Governments have instead chosen to continue peddling trade deals -- including arms -- with Saudi Arabia, while avoiding any criticism of its human rights record. When Canada spoke out this August against the arrest of women's rights activists, Saudi Arabia launched an aggressive and punitive diplomatic counterattack. And again, other nations chose to stay silent. This collective silence and lack of consequences empower the Saudi Arabian authorities to dismiss human rights concerns and continue to crush dissent. The consequences for human rights defenders and civil society in Saudi have been truly disastrous. It should not take a horrendous, high-profile incident like this for the world to wake up to the plight of human rights defenders and others in Saudi Arabia…” Naidoo, K. (2018, October 22). The Saudi Arabian government is more lethal than any rogue killer. Opgehaald van CNN: https://edition.cnn.com/2018/10/22/opinions/brazen-saudi-government-killed-khashoggi-naidoo/index.html
We can clearly see that the article is written in a way that is specifically meant to point out Saudi Arabia's human rights record, while taking “human rights defenders” as the pri...
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