Applied aspects of improving the efficiency of dairy enterprises based on comprehensive economic diagnostics
Choice of a strategy for increasing the efficiency of economic activity of a milk processing enterprise. Carrying out a comprehensive diagnosis of the organization of supply and marketing of perishable dairy products. Development of innovative projects.
| Рубрика | Экономика и экономическая теория |
| Вид | статья |
| Язык | английский |
| Дата добавления | 17.01.2022 |
| Размер файла | 1,5 M |
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The analysis of threats and opportunities of the new development strategy shows that it is expedient to apply the strategy of limited growth at the enterprise. «Pereiaslav-Molproduct» LLC has the opportunity to increase the range of products by developing new packages for products and by the introduction of a new product (e.g. production of curd snacks). The company has a sufficient profit level to implement this strategy, it will give the opportunity to increase sales and profitability and expand the market share. In this research the investment project for the introduction of a new product type is substantiated, all the calculations for its cost are made and the economic effectiveness of the project is assessed.
Prospects for further research. The results of the study can be used in the diagnostics of the current state of enterprises by their own, based on strategic considerations, as well as in the development of business plans, investment and innovation projects, strategic development plans.
Список використаних джерел
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