Brand-Management Theoretical Principles in Music Business

Definition of the essence, meaning, features of the brand and brand management in the music business. Consideration of the theoretical principles of brand management in increasing competitiveness and in the effectiveness of promoting music performers.

Рубрика Менеджмент и трудовые отношения
Предмет Brand-Management
Вид статья
Язык английский
Прислал(а) Kateryna Danilova
Дата добавления 28.05.2022
Размер файла 212,5 K

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