статья  The place of gamification in customer engagement theory

Gamification as a driving force of internal motivation, as a driver of customer engagement. Characterization of gamification through the prism of the theory of interaction with customers, the relationship between customer engagement and gamification.

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Рубрика Психология
Вид статья
Язык английский
Дата добавления 03.05.2023
Размер файла 128,9 K

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