Smart shopping as consumer orientation and its selected correlates – empirical investigation

Analysis correlates of smart shopping attitude among consumers. Explanatory variables used to explain intensity of shopping attitude, behavior were gender, set of consumer decision-making styles with second-order shopping orientations derived from them.

Рубрика Экономика и экономическая теория
Вид статья
Язык английский
Дата добавления 14.09.2016
Размер файла 277,1 K

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