Let’s get down to business English

CHOOSE THE RIGHT TRANSLATION.

1. There has been a dramatic change in the tactics.

произошли резкие изменения в тактике.

произошли драматические изменения в тактике.

там имели быть резкие изменения в тактике.

2. The globalization of communications will be followed by the globalization of marketing programs.

глобализация коммуникаций вызовет глобализацию маркетинговых программ.

вслед за глобализацией коммуникаций произойдет глобализация маркетинговых программ.

превращение мира в единую информационную систему придаст маркетинговым программам глобалльный характер.

3. Another medium for conveying a positive image is the sponsoring of arts events.

a) другим средством передачи позитивного имиджа является спонсирование артистических мероприятий.

b) еще одним средством формирования положительного имиджа является спонсирование мероприятий в области искусства.

c) другим средством передачи положительного образа компании выступает финансирование культурных мероприятий.

TRANSLATE LINES 15-38 AT SIGHT.

MATCH THE HALVES RIGHT.

STRUCTURE AND WRITTEN EXPRESSION TEST 9B.

Choose the one word or phrase that best completes the sentence.

1. From $2 to $3 billion on sponsorship annually by major companies worldwide.

are spending

is spent

are spent

is spending

2. IBM Corporation uses sponsorship as to market products.

a means

a mean

means

meaning

3. The globalization of marketing the globalization of communcations.

will be followed

will follow

will be follow

will followed

4. Company sales to some special events.

are linked

linked

link

links

5. A positive corporate image by various media.

can be conveyed

may be conveyed

should convey

(D) must be conveyed

6. Athletes made the selection of charity organisations.

who were choosing as most valuable players

who was chosen as most valuable players

who were chosen as most valuable players

who were chosen as more valuable players

CONVERSATION PRACTICE

SAY IT DIFFERENTLY.

1. The tactics of marketing has changed a lot.

Thousands of companies all over the world take part in these activities.

Businesses join sponsorship programs with sport organisations.

4. Major companies use sponsorship as a better way to advertise and sell their product.

5. Marketing programs spread all over the world.

6. Organisations grow in number, which are not involved in profit-making.

7. Sponsorship is an effective way to build an attractive image of any company

COMPLETE THE FOLLOWING.

Today more than 3,000 companies

These companies spend

Sponsors are given a chance

Sponsorship programs help

Worldwide companies

Big business uses sponsorship

Sport events

Sales during special events

Non-profit organisations and charities

10. With the help of these media

ANSWER THE QUESTIONS.

In what activities are companies participating more actively?

How many companies are there supporting various organisations?

What do players sport on their uniforms today during games?

Which are the biggest firms involved in sponsorship packages?

Sponsorship is used for getting extra profit, isn't it?

Why do some events provide an opportunity for global programs?

When is the public stimulated to purchase sponsors' products?

What did you learn about MasterCard's participation in World Soccer Cup of 1990?

Why can sponsorship become a medium for conveying a positive corporate image?

10. Why do financial businesses join sponsorship programs nowadays?

PROVE THAT IT IS REALLY SO.

1. Sponsorship is becoming a global industry today.

2. Much money is spent on support activities of all sorts.

3. Sport events provide a good chance for marketing worldwide.

4. Sponsorship involvement can improve the public image.

5. The list of sponsors includes world's leading firms.

6. The Coca-Cola Company is one of the leading sponsors in sport.

DISCUSSION

RETELL the text in short to a partner.

SPEAK about the present and, maybe, future problems of sponsorship using the picture below. Should we take it seriously?

ASK an executive working with the Soros Foundation about the activities of this organisation in the CIS countries.

PRAISE the Coca-Cola Company's efforts in sponsoring major sport events. Remember, for example, that the company has been sponsoring the Olympic Game! since 1925!

EXPLAIN how the mechanism of sponsorship works. Who benefits from all these efforts?

PROVE that corporate support today is the only way to help organize various social events.

SHARE your impressions about the latest Olympics you saw on TV. Have you noticed any sponsors participating in the event? Refer to Exercise 7.1 if there is no information available.

ROLEPLAY a staff meeting at some non-governmental organization. The problem under discussion is rounding up corporate sponsors.

MATCH the following English sayings with the corresponding variants in Russian. Say if these saying apply to the problem of sponsorship and financial support today?

14. STRUCTURE AND WRITTEN EXPRESSION PRACTICE

14.1 Rewrite using correct verb forms

THE LILLEHAMMER SYSTEM STORY

Motorola (to deliver) a SmartZone trunking system for the Winter Olympi 1994 in Lillehammer, Norway. The system (to use) very successfully during tl event by the organizers of the Olympics. When the games (to come) to an end, system (to offer) to Motorola customers around the world as an opportunity tc invest in Motorola trunking technology. At that time the Latvian Ministry of Internal Affairs (to look) for a solution to solve their communication problems They (to have), and they still have a lot of old equipment in use. The Ministry (to decide) to invest in a Motorola SmartZone system. The contract (to sign) in li Some additional equipment (to order). The ex-Lillehammer system establishe in Latvia (to be) one of the largest SmartZone systems in East Europe. It (to provide) coverage for the entire Riga area. The police (to start) already to use the syste for their daily operations. They (to be) proud to use the Motorola trunking sys technology to improve their communications. The Latvian Ministry of Intern; Affairs (to discuss) already new plans to expand the system. It (to be) already third Motorola trunking system in the Baltics.

14.2 Put disjunctive questions to the following answers

No, it wasn't a donation from MasterCard.

Yes, the Eastman Kodak Company will participate, too.

No, about 3,000 companies are involved.

Yes, I received this product as a gift.

No, they do not support this event.

Yes, this marketing program started last year.

No, they are not using any logos on jerseys.

Yes, new corporate sponsors are always welcome.

GIVE THE GIST OF THE TEXT IN 10-12 WRTITTEN SENTENCES.

CORRECT THE MISTAKES MADE BY AN INEXPERIENCED LEARNER.

WRITE AN ESSAY ON SPONSORSHIP USING A SAYING (6.10) AS A TITLE.

UNIT TEN TEENAGE RESEARCH: NOT LIMITED

I. VOCABULARY LIST

to target target audience

to consume consumer group

to influence salary *

to detect habit expertise

to offer expertise income (disposable) experience

to track attitude *

to survey tracking survey income

to range (from... to) executive salary

to stress environment *

to meet the needs of decision-making propose

to affect issue offer

to be concerned about public interest group

VOCABULARY WORK

CHOOSE ACCORDING TO THE DEFINITION.

1) to aim at

2) to use up

3) one of the buying public

4) to have an effect on

5) to bring about, to achieve

6) to find

7) to propose

8) to view in a general way

9) to put stress on

10) the conditions and things that affect the

development of an individual

11) a matter of importance

12) affair, business, interest

13) to occupy the attention of

14) an act or practice almost automatic

15) to show variation within some limits

TRANSLATE PAYING ATTENTION TO ING-FORMS.

Family spending is much influenced by teenage earnings.

They are a new consumer group spending a lot of money.

He earns about $ 2000 a month from his salaried job.

Buying unnecessary things is not my habit, of course.

She readily offered her expertise in doing the job.

The company is targeting this audience effecting surveys.

There were various prices ranging from $ 500 to $ 120.

Decision-making in advertising is inviting more participation.

The executives stress the importance of meeting people's needs.

Public interest groups are involved in lobbying for cleaner environment.

WORK AT THE FOLOWING TEXT

14.3 Reading comprehension text 10a

Choose the correct variant on the basis of what is stated or implied in the text.

American retailers have targeted teenagers as a new consumer group because

young people seldom save money

there are several children in the family

studies have shown that

they earn hundreds of dollars a week

1. Companies like Kid Think offer their expertise, primarily, to

sociologists

marketers

kids and teens

parents

2. Teenage Research Unlimited analyzes the market situation by means of

spending and earning attitudes

fifty employees who do most of the work

offering expertise to any willing organization

tracking surveys and other media

3. We can learn from the text that advertising for kids today includes

some environmental issues

anything from toys to vacation resorts

something everyone in the family wants to get

decision-making on family issues

5. Helping parents to involve teenagers in decision-making is

(A) an aggressive strategy

a violation of children's rights

a positive aspect of advertising

a solution to all the family problems

6. In Line 38, the word "surrogate" is closest in meaning to

successful

not real

imaginary

fantastic

CLASSROOM TEXT-BASED ACTIVITIES

CHOOSE THE RIGHT TRANSLATION.

1. American reatilers have targeted children as a new consumer group.

американские розничные продавцы нацелились на детей как на новую потребилъскую группу.

дети становятся новой потребительской аудиторией для американских торговых компаний.

американские торговые компании поставили целью превратить детей в новую потребительскую группу.

2. This is effected by means of a tracking survey of some 2000 teenagers across the USA.

это делается эффективно при помощи наблюдения за 2000 подростками через США.

это производится при помощи долговременного наблюдения за 2000 подростками по всем США.

это осуществляется при помощи длительного наблюдения за 2000 подростоками, живущими в разных регионах США.

3. So it is a great solution when a marketer can meet everybody's needs.

поэтому это великое решение, когда маркетолог может удовлетворить нужды всех.

поэтому это большое решение, когда маркетолог может удовлетворить всех.

поэтому очень важно, если маркетолог предлагает решение, приемлемое для всех.

TRANSLATE THE TEXT AT SIGHT.

MATCH THE HALVES RIGHT.

STRUCTURE AND WRITTEN EXPRESSION TEST 10B.

Choose the one word or phrase that best completes the sentence.

1. The biggest part of teenage income is .

disputable

dependable

disposable

detectable

2. The products are given a new life marketing them to kids.

with

by

after

for

3. Today, more than before, kids are helping in the family.

(A) neither

(B) either

(C) never

(D) ever

4. everybody's needs is a great solution.

(A) to meeting

(B) meet

(C) to meet with

(D) meeting

5. TV advertising for kids began with toys and cereals.

(A) origin

(B) original

originally

originality

6. To protect children's rights, some public interest groups

have been organized

have organized

have an organization

has been formed

CONVERSATION PRACTICE

SAY IT DIFFERENTLY.

1. American reatil companies aim at children's market.

2. US family spending is under the influence of kids.

3. Teenagers spend the money they receive as income.

4. Marketing companies try to discover the ways children spend their money in.

5. Some companies even employ specialists in psychology.

6. Managers responsible for advertising repeatedly said that children are becoming more active.

7. Teenagers today take part in deciding problems which are important for everyone in the family.

8. Various companies realize programs to help notice and understand the habits and attitudes of teenagers.

COMPLETE THE FOLLOWING USING PASSIVE VOICE STRUCTURES.

American family spending

On average, up to $ 100

This money

Buying habits and attitudes

Expertise in marketing

Tracking surveys

Great sums of money

The new role of kids in the family

With the help of ads, everybody's needs

10. Today, everyone is involved

ANSWER THE QUESTIONS.

Why are children targeted as a new consumer group?

Why are children targeted, not grown-ups?

In what way is American family spending influenced by kids?

Where do teenagers get their money from?

What sort of expertise is offered by companies like Kid Think?

In what way are buying habits observed and studied?

Why are the prices for advertising spots so high?

How are kids involved in family decision-making process?

Issues of concern are decided without kids, aren't they?

10. Do public interest groups protect the rights of children or marketers?

PROVE THAT IT IS NOT SO (OR IT IS).

1. American teens don't earn their own money.

2. Retailers in the USA are not interested in kid market.

3. Advertising for kids is shown on TV a lot.

4. Environmental issues are inolved in family decision-making.

DISCUSSION

RETELL the text to your deskmate in short.

TELL a story entitled “The car of His Dream” using the picture below. Is there anything about marketing in it?

EXPLAIN the idea that lies behind efforts in marketing for children. Are these efforts worthwhile?

PROVE that advertising for children on national TV really does a lot of good. Be ready to respond quickly to the arguments put forward by the opponents.

DISCUSS some of your favourite advertising spots featuring a children's product.

SHARE your impressions about the advertising campaign started by Cadbury on Russian television. Try to view it from different perspectives.

ROLEPLAY a conversation between family members in front of their TV set in the evening. The family is supposed to make an important decision soon.

COMMENT on the company name, Teenage Research Unlimited. Do you think that the name speaks for itself saying a lot about the expertise offered by the company? Explain why or why not.

ANALYZE the advertising spots appearing on a TV channel in your country during prime time (19:00 - 21:00). Make a chart and prepare to report your findings in class.

Channel & Time	Advertised Product Target Audience	Specific Features of Advertising Spot
ORT 19:00	Yogyrt (Germany) Kids, parents	Romantic episode (Frendship+Family) A catchy slogan: `The Best from Bavaria'
RTR 19:20	?
NTV 19:40	?
(other)		?
(other)		?

COMPARE the chart you've completed with those made by your groupmates. Discuss the problem of advertising strategies used by major Western manufacturers in the CIS market.

STRUCTURE AND WRITTTEN EXPRESSION PRACTICE

14.4 Rewrite using correct forms of the verbs

CADBURE CHOCOLATE

Chocolate (to be) clearly a children's product, isn't it? Cadbury (to sell) chocolate since 1824. The name now (to mean) "chocolate" for many people in Britain. One of the company's most famous brands is Cadbury's Diary Milk chocolate. It (to introduce) in 1905. The market share of this bar in Britain is 20 per cent. The bar (to offer) in purple wrapping paper with a white stripe representing milk. The combination is so well-known to the consumers that the colours (to use) in advertising campaigns without the company name! The Cadbury family (to be) always concerned about workers' benefits. The benefits (to range) from education and sport facilities to worker councils and regular holidays for employees. Today Cadbury (to produce) enough chocolate, it seems, to circle the earth one and a half times. So far, the earth (to find) better uses for it.

14.5 Put general questions to the following answers

No, Chevrolet doesn't produce toy cars.

Yes, Heinz is involved in baby food production.

No, SAS offers no discounts for kid passengers.

Yes, Taylor cared about his workers and their families.

No, The One-Minute Manager is not a new table game.

Yes, cellular phones may sometimes be used by teenagers.

No, charity work will not involve young people.

Yes, all what you are saying now makes some sense.

GIVE THE GIST OF THE TEXT IN 10-12 SENTENCES.

CORRECT THE MISTAKES MADE BY AN INEXPERIENCED LEARNER.

WRITE A REPORT BASED ON YOUR RESEARCH EFFORTS (EXERCISE 6.9).

UNIT ELEVEN NEW MARKETS: SELLING SNOW

TO THE ESKIMOS?

I. VOCABULARY LIST

to be eager scale

to own owner

to trade trading company

to supply warehouse

to outlive a warranty sizeable

to take apart discount

to overhaul rarity

to prefer preferred service

to cover the expenses steady client

to obtain to handle

to survive survival

to consider considerable

VOCABULARY WORK

CHOOSE ACCORDING TO THE DEFINITION.

1) to deal with; to control over a) to be eager

2) happening not often b) an owner

3) relative proportion or degree c) scale

4) to outlive or outlast d) to trade

5) worthy of consideration e) to supply

6) to think about, to believe f) to obtain

7) to get or receive g) to consider

8) to provide for; to satisfy h) considerable

9) to engage in commerce i) to survive

10) a business, an occupation j) to handle

11) one who has the right to own k) rare

12) to want something very much l) trade

TRANSLATE PAYING ATTENTION TO THE ITALICISED CONSTRUCTIONS.

A new trading company has been established recently.

Thousands of dollars worth of equipment is being supplied.

The scanners here have been unclaimed from warehouses.

By that time the machine will have already been overhauled.

Have the expenses been covered by the American side?

The problem of obtaining information is being considered now.

He said a sizeable discount had been provided.

Having handled those problems,they managed to survive.

The equipment has outlived its warranty, hasnt' it?

10. Being eager to do business, he started his own company.

11. After having obtained the information, they were able to make a decision on that matter of concern.

WORK AT THE FOLLOWING TEXT

READ THE TEXT AND ANSWER THE QUESTION:

Does Mr. Driezin sell snow to the Eskimos or not?

NEW MARKETS: SELLING SNOW TO THE ESKIMOS?

READING COMPREHENSION TEST 11A.

Choose the correct variant on the basis of what is stated or implied in the text.

1. Mr. Driezin is going to start

selling medical equipment to the US

business contacts with Egypt

trading partnership with Russian firms

sales in Krasnoyarsk Region

2. Saying'a businessman should be in the thick of things' Driezin means that

things in the CIS market are thick

good opportunities should not be lost

(C) important changes took place in Belarus

(D) his business in Russia should be closed

3. Driezin's business is typical of the West because

there is a lot of unclaimed equipment

customers always want a sizeable discount

he offers American service standards

products can be given a new life after some time

4. Russian specialists from Chelyabinsk traveled to the USA

(A) at Minataur's expense

to obtain more information about Driezin

to set up a joint venture with Catlab

at the expense of Chelyabinsk city hall

5. In Line 36, "a thing or two" is closest in meaning to

(A) one thing or two things

something

not one thing

different things

5. According to the text, it is NOT true that Driezin

speaks no Russian

has little experience in dealing with Russia

owns a trading company that sells medical equipment

the scale of his business in the CIS is not very big

CLASSROOM TEXT-BASED ACTIVITIES

CHOOSE THE CORRECT TRANSLATION.

1. A businessman should always be in the thick of things.

бизнесмен всегда должен быть в толще вещей.

бизнесмен всегда должен быть в гуще вещей.

бизнесмен всегда должен быть в гуще событий.

2. Не buys equipment that hasn't outlived its warranty.

он покупает оборудование, которое не пережило своей гарантии.

он покупает оборудование, у которого не просрочен срок годности.

он покупает оборудование, у которого не окончился гарантийный срок.

3. Driezin knows a thing or two about Soviet psychology.

Дризин знает одну вещь или две о советской психологии.

Дризин кое-что понимает в "совковой" психологии.

Дризин кое-что понимает в психологии бывших советских людей.

4. In Russia one who manages to sell snow to the Eskimos is considered to be a good salesman.

в России тот хороший продавец, кто умеет всучить покупателю даже самый ненужный товар.

в России тот, кто сумеет продать Камчатку камчадалам, считается удачливым продавцом.

в России удачливый продавец всегда ассоциируется с образом какого-то пройдохи.

TRANSLATE THE TEXT AT SIGHT.

MATCH THE PAIRS.

STRUCTURE AND WRITTEN EXPRESSION TEST 11B.

Choose the one word or phrase that best completes the sentence.

1. Mr.Driezin thinks that his business in Russia be closed by Western standards.

might

would

shall

should

2. Catlab diagnostic equipment deal the scale of operations.

is illustrated

illustrates

illustrate

have illustrated

3. The equipment by Minataur is given a new 1-year warranty.

had bought

bought

has been bought

having bought

4. The Minataur president several joint ventures recently.

have set up

set up

has set up

setted up

5. The U.S. businessman stopped with Moscow-based companies.

to work

working

work

works

6. clientele is the basis for any sales company's success.

study

student

steady

stupid

CONVERSATION PRACTICE

SAY IT DIFFERENTLY.

1. Many foreign businessmen would like to do business in the CIS.

They provide for the necessary equipment.

But it is not often that the equipment is really modern.

4. Company engineers are ready to deal with clients' problems.

5. Mr. Driezin paid for air tickets, hotels and meals.

6. His business had a sizeable increase in the past years.

7. The Minataur president helped specialists get the information.

His company is engaged in commercial activity.

Such service standards are not offered very often.

Several joint ventures also belong to the company.

COMPLETE USING PARTICIPIAL CONSTRUCTIONS.

Minataur is a trading company

The company recently expanded to the CIS

The $600,000 deal is fairly large

Mr. Driezin sells unclaimed equipment

The company maintains high service standards

The president helps his former compatriots

He considers the CIS to be a good market

It's possible to consolidate company's position _

There are many such firms today

10. The best try to survive in competition

ANSWER THE QUESTIONS.

When did Mr. Driezin become a successful businessman?

What is his business like?

He expanded to the CIS long ago, didn't he?

How can the scale of his business be illustrated?

Why doesn't he close his business in Russia?

Are Minataur deals typical or novel to Rusiian customers?

In what way does Mr. Driezin obtain equipment for sale?

What else does he like to offer to some customers?

Why were several joint ventures set up by him?

He is not eager to deal with Moscow-based firms, is he?

What does he mean by saying about the snow for the Eskimos?

Do you think that such business people are worthy of praise?

GIVE REASONS FOR OR AGAINST THE FOLLOWING.

1. Mr. Driezin expanded to the CIS to earn more profit.

2. Minataur deals are aimed at third-world countries.

3. Equipment sold in such a way is rarely workable.

4. Mr. Driezin's activities can be called charity work.

5. Mr. Driezin knows the CIS conditions very well.

6. He is the one who sells snow to the Eskimos, in winter!

VI. DISCUSSION

RETELL the text to your deskmate in short.

TELL a story based on the picture below. Probably, you know the English saying,

TO CARRY COALS TO NEWCASTLE. Get a kind of a bird's-eye view of the problems involved.

ASK a visiting American guest (why not Mr. Driezin himself) about the prospects for cooperation.

ROLEPLAY a meeting where American and native businessmen discuss the possibilities for future collaboration in one chosen area.

COMMENT on Mr. Driezin's words: "A businessman should always be in the thick of things".

SHARE your ideas about Mr. Driezin statement: "In Russia, the one who sells snow to the Eskimos is considered to be a good salesman. While in the West the idea is to make your chance buyer a steady client". What do you agree with?

EXPLORE other sources to find more examples of doing business successfully in Eastern Europe. You may refer to Exercise 7.1 for information.

RESEARCH into the problem of joint venture practices in your area. Find information about such businesses based locally.

STUDY the following profiles of US-Belarusian joint ventures (as of February 1995). What common features can you notice? How can you explain these similarities?

The data is set forth in the following order:

A. Name of the joint venture; D. Belarusian partner;

B. Date of registration in Belarus; E. US/Belarusian share percentage;

C. American partner; F. Activities.

VISIT the office of a local joint venture and learn about the activities on the spot.

STRUCTURE AND WRITTEN EXPRESSION PRACTICE

REWRITE USING CORRECT TENSE-FORMS.

THE BODY SWOP

Born in 1942, Anita Roddick (to be) one of Britain's most successful businesswomen. Her activities (to earn) many accolades, including Businesswoman of the Year (1985), Shopkeeper of the Year (1989), and the Environmental Award of the United Nations (1989).

Her company (to reflect) her strong beliefs in nature and ecology. The 700 Body Shops (to sell) perfumes, soap, shampoo and skin-care products for men and women. Considerable attention (to pay) to green issues and the environment. The Body Shop (to advertise) itself through its philosophy. The trading business (to concern) about the protection of the environment. None of the products (to test) on animals. Each shop (to have) a refill section so that steady customers can re-use their plastic bottles.

Anita Roddick is outspoken on many issues. During the Gulf War she (to display) anti-war posters in her stores. The shops (to distrbute) free condoms against AIDS, and (to give away) profits to assist hospitals in India and orphanages in Romania. The company (to want) to go Easter Europe with the slogan "TRADE, NOT AID".

Ms. Roddick (to show) good business sense in many ways. For instance, most of the Body Shops (to own ) on a franchise: the name (to buy) by the manager who (to run) the shop with company advice. Also, all the shops (to prefer) a strong, simple design. They are dark green, have wide open doors and a feeling of space and colour. The shops (to carry) a distinctive yellow and green Body Shop logo.

GIVE THE GIST OF THE TEXT IN 10-12 WRITTEN SENTENCES.

CORRECT THE MISTAKES MADE IN THIS BUSINESS LETTER

WRITE A LETTER TO A FRIENDLY BUSINESSMAN LFvTNG IN THE WEST.

UNIT TWELVE REVISION

VOCABULARY CHECK

GIVE WORDS TO THE DEFINITIONS

to engage in marketing to market

to take part to target

to donate money to to sponsor

to provide with maintenance to consume

to include as necessary to influence

a medium means

a gift a donation

the area of activity scope

performed during one year non-profit

radio, newspapers & TV mass media

to make wider to widen

non-commercial organisation annual

known or performed all over the world rare

to aim at to participate

to use up to support

one of the buying public expertise

to have an effect on to involve

to bring about or achieve to effect

to find to concern

to propose to range

to view in a general way to survey

to put stress on to stress

a matter of importance a salary

affair, business, interest a concern

an act or practice almost automatic a habit

to occupy the attention of to detect

to show variation within some limits to offer

experience and knowledge consumer

to make an influence on to affect

one of the top management to be eager

the money one gets at the job an issue

happening not often worldwide

to deal with, to control over to handle

to outlive or outlast to survive

worthy of consideration considerable

to think about,to believe to consider

to get or receive to obtain

to provide for, to satisfy to supply

to engage in commerce to trade

to want something very much an executive

FORM THE SUITABLE WORD FROM THE VOCABULARY ON THE RIGHT. FILL THE SUITABLE WORD IN THE GAPS.

e.g. It was a fairly large , I think. (donate)

It was a fairly large donation, I think.

It was a fairly large , I think. (donate)

These are not suitable for us. (medium)

They started a large-scale program. (market)

Everybody knows about his in the affair. (involve)

A new belt was built last year. (convey)

6. is a global industry today. (sponsor)

There are other activities, too. (support)

Who's the of these goods? (distribute)

The list has become much recently. (wide)

It is a famous fund. (charity)

Is this business really ? (profit)

There were about 120 to the meeting. (participate)

They brought the necessary with them. (provide)

In I'd like to say the following. (conclude)

This product is a brand. (lead)

Last year the firm kids as new consumers. (target)

There was no on him at all. (influence)

Have you heard about the lie tests? (detect)

My is very simple. (offer)

There should be a survey. (track)

It is quite of him to take a walk. (habit)

Have you been introduced to all the ? (execute)

The products are from toys to TV sets. (range)

We should think about customer and attitudes. (need)

Do you consider it ? (neccesity)

It is a matter of real for us. (concern)

27. -making process is not easy. (decide)

She offered her readily. (expert)

We all are , all of us. (consume)

He wished to buy such equipment. (eager)

Who's the of this beautiful car? (own)

32. English is not hard to learn. (survive)

Such services are nothing but a here. (rare)

We need effort to perform this. (consider)

The firm provided a discount for steady clients. (size)

CHOOSE THE RIGHT WORD.

She has no (expertise/ experience) in secretarial work.

My (offer/propose) is like this.

Did you get any (salary/ income) increase?

The (executive/ executives) committee considered the issue.

How did that (affect/ effect) her?

There were several (supporters/ sponsors) of the idea.

Do you see this (target/ aim) in the distance?

Most people think how to (outlive/ survive) today.

What is your favourite (trade/ occupation)?

These services are (novels/ novel) to Belarusian customers.

She is (well/ good) provided for.

His (target/ goal) in life is to become famous.

How can you (guarantee/ warranty) this?

This man is really (worthy/ worth) of praise!

There is a great (variety/ difference) of opinions.

This (advertising/ advertisement) campaign proved successful.

It is none of your (affair/ business).

What you need is good (practice/practise).

It is hard to (detect/ defect) these habits.

He believed in proper (package/ packaging) and advertising.

MAKE SURE YOU UNDERSTAND THE FOLLOWING SENTENCES.

It conveys nothing to my mind.

This really involves trouble!

Charity begins at home.

These goods are in short supply.

The students studied supply and demand, on the market

They display a wait-and-see attitude to this.

The boss spoke in support of the suggestion.

He found himself without means of support.

The industrialist supported several church hospita

It supported our spirits.

I read the book you gave me to my profit.

She hopes to profit by our experience.

Did he leave any message?

She is a secretary but she usually runs messages.

Poetry is his medium.

There is only one way:we should stick to the happy medium.

Such an explanation offers itself most readily.

The firm wanted to cover up tracks but it was too late.

What you say is true but off the track.

CONVERSATION PRACTICE

DESCRIBE the situation that appears to be common in business these days. Use the following pictures. Refer to 4.1 if you need additional information

THINK of short illustrative stories for some of the most memorable phrases from Exercise 1.2.

MAKE DIALOGUES based on the contents of Exercise 1.4.

STUDY the following English sayings. Do you think that they have something in connection with the unit 9-11 texts? PROVE that they really do.

Success is a ladder that cannot be climbed with your hands in your pockets.

Nothing succeeds like success.

Charity begins at home.

TELL a story with a clear-cut conclusion. One of the above saying should serve these aims.

REVISE the information you've got about variuos concepts of business while working at Units 1-11. Study the terms below and be prepared to explain their meaning to someone else.

company incorporation * production costs

quality control * sales figures

benefit * advertising strategy

publicity * cost-efficiency

production base * competition

net efficiency * patent office

management * financial management

quality management * know-how

business plan * human relations

resume * cover letter

productivity * distributor

face value * marketing

market research * market share

non-profit organisation * mass media

credit card * target audience

income * expertise

advertising spot * brand

DELIVER a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.

15. WRITING SKILLS DEVELOPMENT

15.1 WRITE your lecture down in no more than 500 words

ADDITIONAL READING

READ AND ANSWER THE QUESTION:

Why is it necessary to conduct background activity checks?

СООРЕRАТION: DILIGENCE IS VITAL

READING COMPREHENSION TEST 12A.

Choose the correct variant on the basis of what is stated or implied in the text.

1. The CIS companies should conduct checks because

it is common practice in Eastern Europe

there is a growing need to do so

in this way they respond to the changing times

there is no alternative to that

2. There appear various firms

(A) choosing a credible business partner

exploring commercial opportunities

investigating business backgrounds

(D) establishing their branches and offices

3. The commercial background check may include

several levels of inquiry

former intelligence agents

hucksters in the ex-USSR

both domestic and foreign partners

4. A "special inquiry" is effected when

there is lack of trust in the course of negotiations

there is more hard evidence that fraud is involved

other inquiries give no result

serious questions arise about a future partner

5. In Line 28, the word "maintains" is closest in meaning to

supports

provides

follows

agrees

6. According to the text, it is NOT true that Dun & Bradstreet Co.

provides profiles of companies from all over the world

has the largest data base of general information

is based in the US serving a wide range of clients

has a fairly limited data base on commercial enterprises

MINI-TEST N3

I. CHOOSE THE CORRECT VARIANT.

HOW THE AMERICAN CAR APPEARED

No big technology (has begun, had begun, begin) more rapidly than the car. And nowhere did it take off faster (than, then, when) in America. In 1898, there were not thirty (working, worked, workable) cars in the United States. A little over a decade later, there were seven (hundred, hundreds) car factories! Automobile manufacturers came from every walk of life. John and Horace Dodge (had run, have run, ran) a Detroit machine shop. David Buick supplied plumbing equipment, (the, -- ,a) great number of the first manufacturers were from the Midwest, from Michigan in particular. Henry Ford was from Detroit, and William Durant from Flint. It is interesting to (know, study, research) that some of the models were named for explorers (brought, bringing) the spirit of adventure. Cadillac, for example, was named (in, for, by) a Frenchman who had founded the city of Detroit. But the early cars were (costing, costy, costly) and unreliable.

FILL IN THE GAPS WITH THE WORDS FROM THE LIST BELOW.

THE SMITHSONIAN INSTITUTION

When in Washington, D.C. you can visit any of the Smithsonian's 14 1) ___ or the National Zoo. It is the world's 2) ___ museum complex. The museum was 3) ___ for "the increase and spreading of knowledge among people". The Institution is dedicated to 4) ___ education, natonal service and 5) ___ research. The Smithsonian was named 6) ___ James Smithson, an English scientist, who had donated the fund to establish the institution. Nine Smithsonian museums are 7) ___ on the National Mall between the Washington Monument and the Capitol. In addition to museums and objects, the Smithsonian 8) ___ an exciting schedule of "living exhibits". For a 10-day 9) ___ each summer, the Festival of American Folk-life

10) ___ musicians and craftspeople to the Mall.

WORDS TO BE FILLED IN GAPS:

a) period b) for c) public d) museums

e) located f) brings g) scientific h) largest

i) offers j) established

POETS' CORNER

MARINA TSVETAEVA

ОДА ПЕШЕМУ ХОДУ

В век сплошных скоропадских,

Роковых скоростей --

Слава стойкому братству

Пешехожих ступней!

Всеутесно, всерощно,

Прямиком, без дорог,

Обивающих мощно

Лишь природы -- порог,

Дерзко попранный веком.

(В век турбин и динам

Только жить, что калекам!)

...Но и мстящий же вам

За рекламные клейма

На вскормившую грудь.

...Нет, безногое племя,

Даль -- ногами добудь! (...)

Между Зюйдом и Нордом --

Поставщик суеты!

Ваши "форды" (рекорды

Быстроты: пустоты),

Ваши "рольсы" и "ройсы" --

Змея ветхого лесть!

Сыне! Господа бойся,

Ноги давшего -- бресть. (...)

Где предел для резины --

Там простор для ноги.

Не хватает бензину?

Вздоху -- хватит в груди! (...)

Я костьми, други, лягу --

За раскрытие школ! Чтоб от первого шага

До последнего -- шел

Внук мой! Отпрыск мой! мускул,

Посрамивший Аид!

Чтобы в царстве моллюсков --

На своих на двоих!

TASKS

LIST the names of car makes mentioned in the poem. Why does the author remember those makes?

DISCUSS the poem's message. It was written in the 1930s, but it remains actual, doesn't it?

BRAINSTORM the problem how to present the poem as a metaphor explaining the essence of beneficial cooperation between the West and the East -- "между Вестом и Остом..."

FIND & READ other poems by Marina Tsvetaeva and share your impressions with the groupmates.

TO THE STUDENT

Dear Learner,

This is the end of Part One. By now, you've developed sufficient background for further progress. Let us now check on your progress. Do the following quiz, please. Try to be attentive. Do not lose your sense of humour. Best wishes!

1. Loius Chevrolet joined efforts with William 2. Coca-Cola was born in

Shakespeare A) Flint, Michigan

Harley B) Cocajumbo, Abracadabra

Durant C) Atlanta, Georgia

3. Pilot is

a man who flies the Boeing-747

a Jumbo Jet Jumper from Japan

a Japanese corporation 4. Frederic Taylor was .

A) his mother's son

somebody's father

the father of Scientific Management

5. The first thinker about management was

A) Tom Sawyer

B) Henry VIII

C) Henry Fayol

6. The zipper was invented

by CD. Zipperlin from Berlin in 1819

by D. Zipperjing from Bejing in 1918

by W.L. Judson from the U.S.A. in 1891 7. The Golden Gates is

a genious of golden

opportunity

a monument to Bill Gates

made of gold

a bridge in San-Francisco

7. Sponsorship is popular because money

can't buy me love

is always funny in the rich men's world

opens all doors, golden gates included

9. Teenage research these days is

a limited company

a campaign without limitations

practically unlimited

The least difficult thing in selling is to sell

Alaska to Americans

snow to the Eskimos

Eskimos to children

ANSWER KEY:

...SEE? SEE! SEE!

Размещено на Allbest.ru

...