Organizational culture

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Essay

Organizational culture

Introduction

Organizational culture is very powerful strategic element that helps to orient all departments and workers on organizational goals. There is 3 definition of this term: 1) Standards and values that define behavior in organization. 2) Atmosphere and social climate in organization. 3) Dominant system of values and styles of behavior. (Reference dictionary). «Results matter, and we achieve more when we work together. This is about everyone at Nokia taking responsibility for achieving and collaborating across organizational or geographic boundaries to win. It's about having a diverse and inclusive environment that promotes individual expression». (Nokia official web site)

1. Background information

Nokia has a very rich history. In 1865 mining engineer Fredrick Idestam decide to open paper mill on the bank of Nokianvirta river. Later, in 1896 Frederick Idestam leave the company and Leopold Mechlin take Nokia under his control. In 1902 generation of electricity became one of nokia frame of reference. In 1967 three companies Nokia Ab, Finnish Cable Works and Finnish Rubber Works merge in new Nokia Corporation. Since this time Nokia has five businesses: rubber, cable, forestry, electronics and power generation. Beginning from 1964 Nokia and Salora begin to innovate new high-frequency broadcasting. Two years later companies began to create ARP - one of the first standards of mobile communication. In 1984 Nokia bought Salora and rename their telecommunications department in Nokia - Mobira. In 1984 company produce one of the first portable telephone whose weight was 4.7 kg. Three years later they decrease weight to 760 g. These telephone was very popular among rich businessmen because it showed there level of wealth. On July 1, 1991, Finnish Prime Minister Harri Holkeri makes the world's first GSM call, using Nokia equipment. And in 1992, Nokia launches its first digital handheld GSM phone, the Nokia 1011. In 1994 Nokia launches the first phone to feature Nokia Tune ringtone. This series goes on to sell 20 million phones worldwide. Nokia's target was 400,000. By 1998, Nokia is the world leader in mobile phones. The strategic decision to focus on telecommunications, plus the early investment in GSM, has paid off. Between 1996 and 2001, Nokia's turnover increases almost fivefold from EUR 6.5 billion to EUR 31 billion. In 2005, Nokia sells its billionth phone - a Nokia 1100 - in Nigeria, and global mobile phone subscriptions pass 2 billion. Two years later, Nokia is recognised as the 5th most valued brand in the world. In 2013 Microsoft bought nokia and all their patents. (Nokia, 2014) But as the Nokia official web site tells us «This is only a new chapter in company history».

2. Vision

Nokia is driven by the vision to become the most innovative company in the world and to become the leader in telephone communications sphere again. The company believes that thanks to Microsoft innovations they will become powerful again.

3. Mission

Everyone knows Nokia slogan «Connecting people» and company make everything to correspond this motto. They connect people since 1984. They provided technologies that help us to communicate on the distance. They made a great impact on the life of the people.

Together with Microsoft, Nokia has been building a global ecosystem that offers people a distinct alternative to iOS and Android. Our aim is to deliver differentiated and innovative products to people around the world. We believe - like the millions of people who have already bought into the ecosystem - that Windows Phone and the broader Windows platform offer unique and compelling experiences that make Nokia Lumia smartphones stand out.

Through its home-grown software platforms, Series 30 and Series 40, Nokia has also been leveraging its innovation and strength in growth and developed markets around the world, connecting even more people to their first Internet and application experience and providing consumers with powerful and very affordable mobile products. (Nokia, 2013)

4. Innovations and risk taking

Nokia Corporation is a company that have never been afraid to take risks. For example, at the beginning of its existence Nokia was just a company that provide population of Finland with: rubber, cable, forestry, electronics and power generation. This company was not afraid to try itself in such sphere as mobile communications. They invest a lot of money in inventing new technologies that were connected with mobile telephones and in the end they become a leader in this sphere. Now the biggest part of human population knows Nokia as a company that make a great contribution in development of new technologies that made life of people easer

Nokia Corporation was just a paper mill at the bank of the river Nokianvirta and if this company did not take any risks then world today could be different.

5. Technology

New technologies are very important for such companies as Nokia because they measure if the company will be popular and prosperous or unknown and not profitable. Since the time Nokia entered telecommunication sphere they made a lot of innovations and became one of the most powerful companies.

Advanced Technologies will explore new business opportunities through advanced research, development and concept products in areas such as connectivity, sensing and material technologies, as well as web and cloud technologies. At the same time, Advanced Technologies plans to continue to build Nokia's patent portfolio from this innovation and targets to expand its industry-leading technology licensing program, spanning technologies that enable mobility today and tomorrow. (Nokia.2013)

What is more, not long ago, Nokia tried themselves in navigation technology sphere. They call their program HERE

HERE offers the world's best maps and location experiences across multiple screens and operating systems. HERE inspires a new generation of location services and devices helping more people to navigate their lives with ease and confidence. Built on more than 25 years of experience in cartography and drawing on more than 80,000 sources of data, HERE offers «Maps for Life» for more than 190 countries, voice guided navigation in 95 countries in more than 50 languages and live traffic information for 34 countries

Conclusion

Nokia is committed to diversity and a set of core values that make our company tick. At Nokia, we have together defined four core values that guide us in our everyday work. These values are:

* Make it great for the customer

Everyone in Nokia has a role to play in making it great for our customers. This involves listening and understanding before making the decisions that will provide a great customer experience. It's about taking accountability, and holding others accountable, for keeping commitments and getting things done on time. (Nokia, 2013)

* Challenge and innovate

Challenging the status quo is a prerequisite for change and innovation. Innovation is the lifeblood of our future success and the cornerstone of our product making. This is about not accepting «what is», but being curious and striving for «what could be». (Nokia, 2013)

* Achieve together

Results matter, and we achieve more when we work together. This is about everyone at Nokia taking responsibility for achieving and collaborating across organizational or geographic boundaries to win. It's about having a diverse and inclusive environment that promotes individual expression. (Nokia, 2013)

* Act with empathy and integrity

Empathy and integrity are our guides for dealing with our customers and each other. It's about us being honest, transparent and doing the right thing. We inspire trust by speaking frankly and having the courage to call things out on what matters. (Nokia, 2013)

Every day at Nokia, we try to be the best we can be - as an innovator, as a company, as a brand, and as an employer. And we're pleased to say that our efforts don't go unnoticed. (Nokia, 2010)

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