Comparative analysis of companies’ usage of the "green brands" strategy in the markets of Brazil, Russia, India, and China
Theoretical basis of "green" marketing. Marketing evolution into "green" marketing. Difference between definitions. Cross-cultural comparison. Empirical research on BRIC countries: Brazil, Russia, India, China. Statistics. "Green brands" strategy review.
| Рубрика | Менеджмент и трудовые отношения |
| Вид | дипломная работа |
| Язык | английский |
| Дата добавления | 02.09.2018 |
| Размер файла | 2,4 M |
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54. Banco Bradesco // [Electronic resource] https://banco.bradesco
55. Gazprom // [Electronic resource] www.gazprom.ru/
56. Lukoil // [Electronic resource] www.lukoil.ru/
57. Rosneft // [Electronic resource] https://www.rosneft.ru/
58. Surgutneftegas // [Electronic resource] https://www.surgutneftegas.ru/
59. ICBC // [Electronic resource] www.icbc.com.cn/ICBC/sy/
60. Rosseti // [Electronic resource] www.rosseti.ru/
61. Inter RAO // [Electronic resource] https://www.interrao.ru/
62. Sberbank // [Electronic resource] https://www.sberbank.ru/
63. Bank VTB // [Electronic resource] https://www.vtb.ru/
64. China Construction Bank // [Electronic resource] www.asia.ccb.com/
65. Magnit // [Electronic resource] http://magnit-info.ru
66. X5 Retail Group // [Electronic resource] https://www.x5.ru/
67. Reliance Industries // [Electronic resource] www.ril.com/
68. Bank of Communications // [Electronic resource] www.bankcomm.com.hk/en/
69. Oil & Natural Gas // [Electronic resource] http://www.ongc.com
70. HDFC // [Electronic resource] https://www.hdfc.com/
71. Tata Steel // [Electronic resource] www.tatasteel.com/
72. Postal Savings Bank of China // [Electronic resource] www.psbc.com/en/
73. Infosys // [Electronic resource] https://www.infosys.com/
74. Tata Consultancy Services // [Electronic resource] https://www.tcs.com/
75. Tata Motors // [Electronic resource] https://www.tatamotors.com/
76. Coal India // [Electronic resource]https://www.coalindia.in/
77. HDFC Bank // [Electronic resource] https://www.hdfcbank.com/
78. Bharti Airtel // [Electronic resource] https://www.airtel.in/
79. China Minsheng Banking // [Electronic resource] http://en.cmbc.com.cn
80. China Petroleum & Chemical // [Electronic resource] http://www.sinopecgroup.com/group/en/
81. Wikipedia // [Electronic resource] https://en.wikipedia.org/
82. Wikivisually // [Electronic resource] https://wikivisually.com/
83. Academy // [Electronic resource] https://wikivisually.com/
84. Vocabulary // [Electronic resource] https://www.vocabulary.com
85. Collins dictionary // [Electronic resource] https://www.collinsdictionary.com/
86. Bplans // [Electronic resource] https://articles.bplans.com/
87. Britannica // [Electronic resource] https://www.britannica.com/
88. Curtis Publishing // [Electronic resource] http://www.curtispublishing.com/
89. Network for business sustainability // [Electronic resource] https://nbs.net/
90. Network for eco-innovation investment // [Electronic resource] https://www.inneon.eu/
91. Energy collective // [Electronic resource] https://www.theenergycollective.com/
92. Geolounge // https://www.geolounge.com/
93. Environmental leader // [Electronic resource] https://www.environmentalleader.com/
94. Sustainable brands // [Electronic resource] http://www.sustainablebrands.com/
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