Produsul inovational "Banca CityEco"
Identificarea factorilor, metodelor si instrumentelor care influenteaza activitatea de inovare. Сreearea unui produs efectuand cercetari de piata, aplicand metode de benchmarking cit si mobile-marketing. Principalele forme de transmitere a informatiilor.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | курсовая работа |
| Язык | испанский |
| Дата добавления | 27.04.2020 |
| Размер файла | 92,8 K |
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Fig. 1.1 Exemplu de sms
Concluzii
Procesele de globalizare a economiilor naюionale obligг unitгюile economice la orientarea inovгrii tehnologice spre proiectarea єi utilizarea eficientг a strategiilor tehnologice bazate pe cunoaєterea instrumentelor de gestionare a propriilor resurse tehnologice. Acest lucru le permite cunoaєterea cu exactitate a posibilului avans tehnologic al concurenюilor, astfel оncвt, оntreprinderea sг ia la timp cele mai adecvate mгsuri pentru оncorporarea de noi tehnologii оn dezvoltarea propriilor produse sau procese єi creєterea competitivitгюii. O gestionare corectг a ativitгюii de cercetare-dezvoltare оn colaborare cu instituюiile de cercetare, permite оntreprinderii sг punг la punct tehnologii mult mai eficiente. La nivel internaюional se observг o accelerare continuг schimbгrilor tehnologice, scurtarea ciclului de viaюг a noilor produse, ceea ce, implicг un risc ridicat al tehnologiilor existente єi pune оn evidenюг importanюa unui management eficient al procesului de inovare tehnologicг. Aceasta are menirea de a permite оntreprinderii sг dezvolte єi sг utilizeze noi tehnologii pentru a-єi putea consolida poziюia pe piaюг.
Combinarea benchimarkingului cu marketing direct poate devein rezultativ ?i generator de rezultate mгsurabile.
Progresul tehnico-?tiin?ific ne-a fгcut sг fim dependen?i de telefoane, internet, astfel suntem 24 din 24 pe fir avоnd acces la o cantitate imensг de informa?ie. Aceast tip de marketing prin sms, mms, aplica?ii mobile ?i situri web este foarte vizibil pentru clien?i, ba chiar poate fi ?i agresiv pentru ei.
- Aplicarea metodelor ?i instrumentelor utilizate оn benchmarking se anunюг ca instrumente al managementului unei firme, capabil sг-i permitг reducerea costurilor єi ridicarea performanюelor tehnico-economice.
- Cunoa?terea factorilor care influen?eazг activitatea de inovare permite evaluarea eficien?elor implementгrii unei inova?ii;
- Aplicоnd strategii de dezvoltare de produse noi prin studiului de benchmarking am respectat etapele de creare ?i implementare a produsului ce permite minimizarea riscurilor;
- Principalelor forme de transmitere a informa?iilor prin mobile-marketing este sms, mms, paginile web, etc.
- Avantajele marketingului mobil sunt rezultate instantanee, comoditate marketing direct, u?or de urmгrit poten?ialul.
Bibliografie
1. Nicolae Sfetcu: Promovarea afacerilor prin campanii de marketing online, Editura CreateSpace Independent Publishing Platform, 2015, ISBN: 978-1511792974
2. Gheorghe Orzan, Mihai Orzan: Cybermarketing, Editura Uranus, Bucure?ti 2007, ISBN: 978-973-7765444
3. Daniel Rowles: Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising, BusinessPro collection, Kogan Page, 2017, ISBN: 978-0749479794
4. Benchmarking. Introducere si principii de baza aplicate in Benchmarkingul organizational. Comisia Europeana, DG III - Industrie.
5. Diana Badea: Centru de resurse GRID - Benchmarking pentru analiza, evaluarea, prelucrarea de date in vederea cresterii competitivitatii organizatiilor pentru atingerea inaltei performante. In Univers Ingineresc, Nr …/2009, p 1-3.
6. Viorel Scurtu, s.a.: Benchmarking. Teorie si aplicatii. Buc, Ed. Economica, 2006.
7. Constanta Bodea, s.a.: Software pentru Benchmarking in domeniul managementului proiectelor. Rev Informatica Economica, nr 3 (15), 2000, p 39-43.
8. Benchmarking-ul si competitivitatea industriei europene. Doc COM (96) 413, 9 Oct 1996
9. Valerius Stanciu, Florin Teodor Tanasescu: Eficienta energetica. Cai de obtinere economii de energie. Doc Int CER 24/10, 2009.
10. Sarah Cook: Practical Benchmarking, Kogan Page, 1995.
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