What drives consumers smart? The challenge of adoption of smart city solutions
Classification of approaches to solving the problems of "smart" cities. Improving the effectiveness of the implementation of the marketing decision-making strategy. The introduction of intelligent technologies in the sphere of consumption and services.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 03.08.2021 |
| Размер файла | 632,0 K |
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Appendix
Motivation for adoption of products/technology/services without the notion “smart” or “sustainable”
|
Authors |
motivation for adoption |
|
|
1 |
2 |
|
|
[Morvinsky, Amir, Muller, 2017] |
Social influence, homophily to a large current adopting stock |
|
|
[Aral, Walker, 2011] |
Social influence (peer influence -- WOM and social contagion -- passive broadcast notifications). Referrals, incentives for influentials to spread the word, viral campaigns, viral product design. Homophily, pressure for conformity |
|
|
[Peres, Muller, Mahajan, 2010] |
Social interactions: network externalities, signals, interpersonal communications, price reduction (associated with lower risk). Word of mouth and signalling across countries |
|
|
[Frattini et al.,2014] |
Keeping up competitve |
|
|
[Greer, Lei, 2012] |
Individual, motivation for collaboration, demand for customization, trust, empathy, peer recognition, high expectation of benefit |
|
|
[Edinger-Schons et al., 2018] |
Intrinsic, extrinsic motives, self-signal, moral obligation |
|
|
[Weaver et al., 2015] |
Absolute (choosing the best -- satisficer), relative standing (being the best -- maximiser) |
|
|
[Ariely, Gneezy, Haruvy, 2017] |
Social norms (politeness, ethics), utility |
|
|
[Beresteanu, Li, 2011] |
Monetary (government tax programmes, subsidies) |
|
|
[Byrne, Polonsky, 2001] |
Regulatory encouragement and on infrastructure availability, economic, ideological incentives |
|
|
[Delre, 2015] |
Hedonic, enjoyment of joint experience, social bonding, appreciation from others (comparing to when go to movies alone), internal (WOM), external (advertising) |
|
|
[Aral, Walker, 2014] |
Word of mouth, social influence |
|
|
[Bilgicer et al., 2019] |
Customer satisfaction |
|
|
[Susarla, Oh, 2012] |
Desire for social conformity, homophily, and awareness diffusion |
|
|
[Arora, Ter Hofstede, Mahajan, 2017] |
Free version and developer reputation to gain additional information and reduce uncertainty. Hedonic, utilitarian motivation to adopt apps |
|
|
[Berger, Schwarz, 2011] |
Cues (accessibility -- whether products are top of mind), public visibility, interest (people may talk about interesting things as they make them seem interesting -- signalling identity) |
|
|
[Wong, Turner, Stoneman, 1996] |
Pursuance of “green” principles. Scepticism and shortcomings in green products performance as a hurdle |
|
|
[Rhouma, Zaccour, 2017] |
Internal incentives provided by the firm (marketing efforts) and by external incentives that include all other factors not related to marketing expenditures |
|
|
[Avci, Girotra, Netessine, 2014] |
Utility maximization from owning a vehicle: utility from driving, range inconvenience, green utility, direct costs |
|
|
[Goel, Goldstein, 2014] |
Social signal -- propensity to do the action (clicking, registering, purchasing) which has been done by a friend |
|
|
[Sood, Kumar, 2017] |
Loyalty |
|
|
[Parry, Kawakami, 2017] |
Collectivism |
|
|
[Vodanovich, Sundaram, Myers, 2010] |
Influence of family and friends, a socially supportive network, and the level of emotional support as well as feeling close and connected to others on a daily basis. Information, community, and collaboration. Task-technology fit. Ease of use, flow. Need to belong |
|
|
[Huang et al., 2018] |
Externality, social learning |
|
|
[Makinen, Kanniainen, Peltola, 2014] |
Testing the app for subsequent adoption |
|
|
[Mohr, Sengupta, Slater, 2014] |
Perceived innovativeness |
|
|
[Heath et al., 2015] |
Reference dependence -- consumers judge current innovations and product experiences relative to reference states such as prior innovations and product experiences. Consumer desires for comfort. Consumer desires for stimulation |
|
|
[Haenlein, 2013] |
Network externality, homophily |
|
|
[Frey, Oberholzer- Gee, 1997] |
Price incentives, extrinsic and intrinsic motivation, signalling (risk-signalling) |
|
|
[Brass, Butterfield, Skaggs, 1998] |
Social effects |
|
|
[Bollinger, Gillingham, 2012] |
Social spillover, peer effects: visibility of the panel (image motivation), WOM (information transfer) |
|
|
[Boyd, Mason, 1999] |
Attractiveness of an innovation, beliefs (about attractivenes), personal need |
|
|
[Iyer, Kuksov, 2012] |
Shopping experience (environment, such as music, smell, color, entertainment, education) |
|
|
[Yang et al., 2012] |
WOM |
|
|
[Bass, 1969] |
Contagion, imitation of innovators |
|
|
[Zhao, Hoeffler, Dahl, 2009] |
Visualisation, self-referencing |
|
|
[Tapiero, 1983] |
WOM, interaction, diffusion, advertising |
|
|
[Van den Bulte, Stremersch, 2004] |
Social-normative pressures, power distance (need to conform with the status group) -- social identity. Masculinity -- the greater importance masuline cultures attach to material possessions, the higher intrinsic tendency to adopt innovations. Provision of complements |
|
|
[Van den Bulte, Lilien, 2001] |
Normative pressure, competitive concern (rivals ivho have adopted the innovation might be able to gain a competitive edge unless one adopts as well), performance network effect (the number of prior adoptions) |
|
|
[Taylor, Todd, 1995] |
Perception of relative advantage, compatibility and complexity, facilitating conditions (time, money, technology) |
|
|
[So, Oh, Min, 2018] |
Price value, enjoyment (hedonic motivation), home benefits (home atmosphere), authencity, novelty, social interaction, social influence, sharing economy ethos, electronic WOM, trend affinity |
|
|
[Sддksjдrvi, Samiee, 2011] |
The degree of technological anxiety consumers experience when faced with such products and how playful they feel when interacting with them. Positive emotions |
|
|
[Godes, Mayzlin, 2004] |
WOM |
|
|
[Iyengar, Van den Bulte, Valente, 2010a] |
Volume of product usage, network ties |
|
|
[Iyengar, Van den Bulte, Valente, 2010b] |
Social-normative considerations, social identity considerations, competitive considerations, installed base effects |
|
|
[Moreau, Lehmann, Markman, 2001] |
Consumers' existing category knowledge and innovation continuity |
|
|
[Lambrecht, Seim, Tucker, 2011] |
Time (quicker) and money (savings) |
|
|
[Godes, 2011] |
Riskiness of the product -- risk reduction -- contagion |
|
|
[Aral, 2011] |
Network externality, product price |
|
|
[Zemack-Rugar, Moore, Fitzsimons, 2017] |
Non-compliance quilt |
|
|
[Van den Bulte, Joshi, 2007] |
Interest on new developments, enthusiasm for innovations vs risk aversion. Social identity, social status |
|
|
[Song, Parry, Kawakami, 2009] |
Availability of complementary products, innovation's usefulness and ease of use |
|
|
[Langley et al., 2012] |
Explicit recommendations or word of mouth, implicit social norms such as what a person feels is expected of him or her, or visible behavior |
|
|
[Peng, Dey, Lahiri, 2014] |
Contagion |
|
|
[Allaway et al., 1994] |
Word of mouth, visual stimuli |
|
|
[Peng, Dey, Lahiri, 2008] |
Advertising and promotional activities; self-service, where there is a transfer of labor to the customer; the supplier provides an experience and the customer is part of this context; the customer self-selects, using the supplier's prescribed processes, to solve a particular problem; the customer and supplier engage in the especially important activity of co- design of products. Emotion as one of the three elements of the relationship experience |
|
|
[Nagle, 2018] |
Learning |
|
|
[Chua, Roth, Lemoine, 2015] |
Country's cultural norms (e.g. prize for originality in the USA). Cultural tightness is reflected in a society's institutional practices, influencing individual-level cognition, motivation, and behaviors |
|
|
[Mathur, Chun, Maheswaran, 2016] |
Self-signaling, other-signalling |
|
|
[Faraji-Rad, Melumad, Johar, 2017] |
Desire for control. The more people desire control, the more likely they are to avoid situations that require relinquishing control |
|
|
[He, 2016] |
Perfectionism, high standard, motivation to excel |
|
|
[Li, Gordon, Gelfand, 2017] |
Advertising in loose cultures: promotion of ideals, permissiveness, and norm deviance. Advertising themes in tight cultures will emphasize prevention focus, uniformity, and norm abidance. |
|
|
[Han, Gershoff, 2018] |
Stand to benefit, goal progress, proximity, framing of goal associated activities, and the presence of conflicting goals, mood maintenance |
|
|
[Weaver, Hamby, 2018] |
Social influence |
|
|
[Ajzen, 1991] |
Subjective norm, attitude, belief (salient beliefs: behavioral beliefs, normative beliefs, control beliefs) |
|
|
[Peres, Van den Bulte, 2014] |
Positive externality of social contagion, WOM, social-normative acceptability, legitimacy, concerns about social status, visual influence, exclusivity |
|
|
[Lee, Ofek, Steenburgh, 2017] |
WOM, search advertising, mass-invite, peer-to-peer actions |
|
|
[Murphy, Dweck, 2016] |
Mindsets are important because they shape people's motivation. Praises -- for fixed minset, learning -- for growth mindset. Self-enhancement through brand signaling by fixed mindset, by process by growth mindset |
|
|
[Kummitha, Crutzen, 2017] |
Improvement of quality of life |
|
|
[Chatterjee, Kar, Gupta, 2018] |
Satisfaction (when «use» is taken in a process sense), intentional attitude, information quality, perceived information quality, perceived system quality, perceived service quality, perceived intention to use IoT, perceived Users' satisfaction using IoT, actual usage of IoT, perceived net benefit of IoT |
|
|
[Kumar et al., 2018] |
SDT (self-determination theory): two types of motivation i.e. extrinsic motivation when people make decisions for a purpose; and intrinsic motivation when people perform activities for fun and enjoyment. TAM (technology acceptance model): usefulness and ease of use |
|
|
[Yeh, 2017] |
Customer needs and values |
|
|
[El-Haddadeha et al., 2019] |
The perceived value of IoT is strongly influenced by empowerment, perceived usefulness and privacy related issues |
|
|
[Bjerkan, Norbech, Nordtomme, 2016] |
Tax exemptions, exemption from road tolling or bus lane access, purchase price. Actual costs and cost perceptions, risks, technological conservatism, (unproven) technological performance, unfamiliarity and lack of knowledge |
|
|
[Chong et al., 2018] |
The extent that cities are ready to include their citizens in shared governance, there are multiple ways of collecting citizen input |
|
|
[DeLone, McLean, 2003] |
System quality, information quality, service quality, usage, user satisfaction, net benefit |
|
|
[Viitanen, Kingston, 2014] |
Motivational force behind ICT -- to eradicate human error, uncertainty |
|
|
[Lee, Hancock, Hu, 2014] |
Empowerment, perceived usefulness, privacy |
|
|
[Heidenreich, Spieth, Petschnig, 2017] |
Innovativeness |
Аннотация
Почему потребители выбирают c «умом»? Вызовы принятия потребителями решений умных городов
Ю. А. Мальченко, М. М. Смирнова
Институт «Высшая школа менеджмента» Санкт-Петербургского государственного университета, Россия
В связи с распространением цифровых технологий многие города начали поддерживать умные решения для эффективного использования ограниченных ресурсов.
Развитие умных городов требует тесного сотрудничества между органами управления, бизнесом и сообществом потребителей для разработки решений для различных заинтересованных сторон.
Несмотря на то что большинство исследований в этой области сосредоточено на цифровой стороне умных решений, набирает обороты и подход, ориентированный в первую очередь на интересы жителей городов как пользователей данных решений.
Однако область принятия жителями умных городских решений недостаточно изучена.
На практике исследования ограничиваются предложениями использовать обратную связь с потребителями, при этом факторы, стимулирующие потребителей принимать решения умных городов, не были выявлены.
Данная работа направлена на создание теоретической основы для дальнейших исследований, включающей интегрированный и ориентированный на жителей городов подход «снизу вверх». Статья объединяет идеи из существующих исследований, посвященных внедрению инноваций и созданию решений для умных городов.
Предлагаемая теоретическая классификация сопровождается предложениями для будущих исследований, посвященных цифровым «аборигенам» как будущим потребителям умных решений.
Ключевые слова: решения умного города, внедрение инноваций, принятие потребителем, готовность к принятию решений, гражданско-ориентированный подход, подход «снизу вверх».
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