Maskot as a tool of image formation
Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Fisenko Tetiana |
| Дата добавления | 10.01.2023 |
| Размер файла | 1,7 M |
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