Maskot as a tool of image formation

Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.

Рубрика Маркетинг, реклама и торговля
Вид статья
Язык английский
Дата добавления 10.01.2023
Размер файла 1,7 M

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