Benefits and threats of FMCG companies’ participation in the multisided platform business model
Overview of multisided platform concept: definitions and evolution of approaches. Multisided platforms as a new business model. Advantages and disadvantages of multisided platform approach in the fast-moving consumer goods industry. FMCG industry.
Рубрика | Маркетинг, реклама и торговля |
Вид | дипломная работа |
Язык | английский |
Дата добавления | 01.09.2018 |
Размер файла | 888,8 K |
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