Exploring the role of client communities in increasing companies' value
Role of client communities in managing relationship with customers. Client communities implementation: best practices. Comparison of telecommunications companies which have, do not have online client communities. Limitations, future research directions.
Рубрика | Маркетинг, реклама и торговля |
Вид | дипломная работа |
Язык | английский |
Дата добавления | 23.09.2018 |
Размер файла | 3,1 M |
Соглашение об использовании материалов сайта
Просим использовать работы, опубликованные на сайте, исключительно в личных целях. Публикация материалов на других сайтах запрещена.
Данная работа (и все другие) доступна для скачивания совершенно бесплатно. Мысленно можете поблагодарить ее автора и коллектив сайта.
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
History of Nokia, its role in the telecommunications market and impact on the international business. Exit closed companies to market. Foreign direct investment and business strategy. Mergers, acquisitions and co complex. Foreign Exchange impact on Nokia.
контрольная работа [29,8 K], добавлен 11.12.2010Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
реферат [36,6 K], добавлен 18.03.2015The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
реферат [12,5 K], добавлен 17.02.2013Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
курсовая работа [66,3 K], добавлен 09.02.2016Crisis in Russia and international tobacco enterprises. International tobacco companies in the Russian market. Рroper suggestions with the purpose to adapt them to the Russian tobacco market in the new circumstances to maintain the level of profit.
реферат [15,4 K], добавлен 15.05.2016Marketing of scientific and technical products and services in the field of information technology. Differences sales activity in B2B and B2C. The role of the procurement center and features of the procurement decision-making in the industrial market.
реферат [167,3 K], добавлен 27.05.2014The history of the company. Entering the market of pastas and the present position of the company. The problem of the company. The marketing research. The history of the market of pastas of Saint Petersburg and its present state.
курсовая работа [28,2 K], добавлен 03.11.2003A detailed analysis of lexical-semantic features of advertising in the World Wide Web. Description of verbal and nonverbal methods used in online advertising. Bringing a sample website hosted on its various banners and advertisements to consumers.
дипломная работа [99,7 K], добавлен 10.04.2011Общая организационно-правовая характеристика агентства "Family Future", направления его деятельности и история развития. Исследования использования фирменного стиля и знака предприятия, разработка мероприятий по совершенствованию данного процесса.
отчет по практике [165,4 K], добавлен 02.06.2014An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
курсовая работа [57,8 K], добавлен 19.06.2011The history of corporate identity. The elements of corporate identity. The examples of a strong corporate identity and new trends. Corporate identity today and in the future. Past of corporate identity. The origin of logos and corporate identity.
реферат [1,0 M], добавлен 19.03.2015Research tastes and preferences of consumers. Segmenting the market. Development of product concept and determine its characteristic. Calculating the optimal price at which the firm will maximize profits. Formation of optimal goods distribution.
курсовая работа [4,4 M], добавлен 09.08.2014The main objectives promotion as the process. Overview and the Unique Aspects of Financial Services Industry. Financial Services, Customer Trust and Loyalty, Relationship Building. Aims of the DRIP elements as a "communication flow" model of promotion.
курсовая работа [119,9 K], добавлен 25.04.2015Концепция спрос-ориентированных сетей поставок (Demand Driven Supply Networks), разработанная компанией AMR Research. Определение DDSN, ее структура, этапы развития. Четырех–стадийная модель развития DDSN, визуально представляющая прогресс вашей компании.
презентация [205,5 K], добавлен 31.10.2016The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
курсовая работа [36,2 K], добавлен 17.02.2012Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
дипломная работа [49,3 K], добавлен 19.06.2010Ensuring access to health care (on the example, Novo Nordisk). Comparison of of different companies: sales growth and margin, ROE, returns stock price. Relationship between ATM index and stock returns. Strategic pillars of the pharmaceutical companies.
презентация [935,7 K], добавлен 18.10.2015The essence of social research communities and their development and functioning. Basic social theory of the XIX century. The main idea of Spencer. The index measuring inequality in income distribution Pareto. The principle of social action for Weber.
реферат [32,5 K], добавлен 09.12.2008Составление системы управления базой данных "Гостиница", с помощью которой можно отслеживать постоянных постояльцев и записывать неструктурированную информацию о посетителе. Создание объектов базы данных на языке sql-запросов, таблиц Client и Numbers.
курсовая работа [1,5 M], добавлен 28.12.2012Комп’ютерна система фірми CodeGear - продукт JGear Team Client (Team In sight) - середовище розробки додатків (ІDE) для менеджерів. Безперервність вдосконалення ІС і засобів інструментальної розробки забезпечує виживання організації в ринкових умовах.
реферат [2,0 M], добавлен 13.03.2009