Gender aspect of socio-cultural representations in advertising discourse

The role, functions of the gender aspect of socio-cultural representations used in the creation of french advertising discourse. The lexical, syntactic and phonetic levels of the advertising discourse are presented. Texts for women and men advertising.

Рубрика Маркетинг, реклама и торговля
Вид статья
Язык английский
Дата добавления 23.09.2020
Размер файла 14,4 K

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