The place of gamification in customer engagement theory
Gamification as a driving force of internal motivation, as a driver of customer engagement. Characterization of gamification through the prism of the theory of interaction with customers, the relationship between customer engagement and gamification.
| Рубрика | Психология |
| Предмет | Psychology |
| Вид | статья |
| Язык | английский |
| Прислал(а) | S.A. Muravskaia |
| Дата добавления | 03.05.2023 |
| Размер файла | 128,9 K |
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