The psychology of colour in advertising: how colours influence consumers’ emotions and decisions
This article is devoted to the study - of the influence of colors on consumer behavior in the context of advertising. Color plays a key role in marketing communication, influencing emotions, product perception, and a person's purchasing decision.
| Рубрика | Психология |
| Вид | статья |
| Язык | английский |
| Дата добавления | 26.02.2025 |
| Размер файла | 626,0 K |
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