Особенности использования прецедентных феноменов в рекламе
Теоретические основы исследования прецедентных феноменов в рекламе. Определение и функции прецедентного феномена, его классификация по В.В. Красных и использование в англоязычном рекламном тексте. Прецедентные тексты, ситуации, высказывания и имена.
Рубрика | Маркетинг, реклама и торговля |
Вид | дипломная работа |
Язык | русский |
Дата добавления | 26.06.2015 |
Размер файла | 951,7 K |
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471. Milk from contented cows
472. Milk's Gotta Lotta Bottle
473. More fashion
474. My cigarette is the MILD cigarette… That's why Chesterfield is my favorite. Ronald Reagan. Chesterfield
475. My friend, Joe Holmes, is now a horse Arrow Shirts, 1938
476. Naughty but nice
477. No bottles to break - just hearts. - Arpege
478. No bunny knows Easter better than him. Cadbury's
479. No F.T….. No Comment
480. No Limits -- Showtime 1997 present
481. No matter what what's his name says, I'm the prettiest and Lite's the greatest
482. No more tears. Johnson's Baby Shampoo
483. No Music, No Life -- Tower Records
484. No One Has More Experience Or Expertise To Help You Than An Agent Who Is A Realtor - The National Association of Realtors
485. No other toothpaste has the unique strong taste of Euthymol - Euthymol
486. No woman is an island unless she wants to be AT&T
487. No wonder the English have kept cool for 192 years. Gordon's Gin
488. Nobody better lay a finger on my Butterfinger! - Butterfinger
489. Nobody can do it like McDonald's can
490. Nobody can say no to the honey nut O's in Honey Nut Cheerios. - Honey Nut Cheerios
491. Nobody doesn't like Sara Lee. Sara Lee
492. Not a cough in a carload. - Old Gold Cigarettes
493. Not all metal is created equal . When it shakes the earth in the form of a 96 cubic inch V-Twin engine, when it lives in the perfect line of a Softtail frame. That's when it goes from mere metal to something that reaches deep and satisfies the soul. That's metal worth owning. Harley Davidson
494. Nothin' says lovin' like somethin' from the oven
495. Nothing acts faster than Anadin
496. Nothing comes between me and my Calvins
497. Nothing over sixpence
498. Nothing runs like a Deere
499. Nothings sucks like an Electrolux -- Electrolux
500. Now hands that do dishes can feel soft as your face
501. Now It's Pepsi for Those Who Think Young 1961 1963
502. Now That Your Tastes Have Grown Up! - Arby's
503. Now that's imagination, that's Plymouth! - Plymouth
504. Now that's refreshing.
505. Now they whisper to her … not about her
506. Now you're eating! - Pizza Hut
507. Objects in the rearview mirror are, well, so far back it's embarrassing. Yup, it's that good. Nothing distances you from the pack like the Next Generation Nissan Altima's nimble, 270-hp VQ engine -- chosen one of Ward's 10 best engines for unprecedented 13th straight year. Couple that with a faster 0-60 than Accord, Camry and Acura TL, and suddenly the Jonses are the ones trying to keep up with you. Nissan Altima
508. Oh thank heaven for 7 Eleven 7 Eleven
509. Oh…those Golden Grahams… those Golden Grahams. Golden honey, just a touch, with grahams golden wheat. - Golden Grahams
510. Old Gold cures just one thing. The World's Best Tobacco. - Old Gold Cigarettes
511. Omo adds brightness to whiteness
512. On the Wings of Goodyear -- Goodyear
513. On your side. - Nationwide Mutual Insurance Company
514. Once driven, forever smitten -- Vauxhall Motors, 1980s
515. Once driven, forever smitten Vauxhall Motors
516. Once you pop, you can't stop. Pringles
517. One Client at a Time The Big Apple
518. One fiddler you won't have to pay. - Sanka Coffee
519. One in a billion MCDONALD'S
520. One instinctively knows when something is right
521. One leg at a time
522. One of the first pleasures of 1937. Enjoy Chesterfield - for the good things smoking can give you. Chesterfield
523. One Sprint. Many Solutions -- Sprint
524. One Taste And Your Stuck On Golden Flake
525. Pacific Life. The Power to Help You Succeed. - Pacific Life
526. Packard Ask the man who owns one.
527. Papa? Nicole? -- Renault Clio
528. Paradise has an address . Continuum II
529. Parents who use drugs have kids who use drugs -- Partnership for a Drug Free America
530. Party like a rockstar - Rockstar
531. Party right with Bud Light - Bud Light
532. Passion for the road -- Mazda, 1990s
533. Paul Masson Wines We will sell no wine before its time
534. Peace of mind. - Chubb
535. Pearl Drops…See the Whiteness. Feel the Shine. - Pearl Drops
536. Pearline keeps white things white and bright women bright
537. Pears' Soap Cleanliness is next to Godliness
538. People first. Saturn, 2005 present
539. People who like people like Dial
540. Perpetual spirit. - Rolex
541. Phyllosan fortifies the over forties
542. Pickwick Products. Sold by all good grocers. Devoe Paint
543. Piercing Energy That Strikes Back - Venom
544. Piston engines go boing x7 . But the Mazda goes hmmmmmmmm 1973
545. Play it again, Sam. New York State Lottery
546. Player's Please
547. Price $16,500. Estimated top speed 120 mph. True: The superfat rear tire, the widest rubber 9.84 inches on a production bike, gives the Victory a custom chopper look without sacrificing performance. False: Titters like an excited schoolgirl whenever TBS airs Road House. Victory Hammer
548. Pump your money back into Canada Petro Canada, early 1980s
549. Quicker than Rudolf, bigger than Santa, more sensual than mistletoe, warmer than socks, miles better than charades and the biggest surprise of all . Interflora flowers
550. Ramada. A very good place to be. - Ramada hotel brand in the USA and Canada
551. Rare but good. Imperial Leather
552. RC tastes best, says Lizabeth Scott Royal Crown Cola
553. Recommended by Duncan Hines. The Englisn Grill
554. Relieves gas pains - Volkswagen
555. Rely on the tiger Exxon
556. Responsiblity. What's your policy? - Liberty Mutual Insurance Group
557. Rest, keep warm and drink liquids. - American Airlines
558. Returning man to his place
559. Rice-A-Roni the San Francisco Treat
560. Richness worth a second cup - Yuban Coffee
561. Ride the light
562. Right service. Right price. -- Meineke
563. Ring around the collar -- Wisk Detergent, 1968
564. Rip. Mix. Burn -- Apple Computer
565. Roar, Boys, Roar, It tastes like more, What a flavor, Zippity zow - its grand - and how! - Grape Nuts Flakes Cereal
566. Roses grow on you
567. Run with the little guy… create some change - Jones Soda
568. Safety fast
569. Same time tomorrow? Diet Pepsi
570. Samsung Navibot. The smarter robotic vacuum cleaner
571. Say hello to Sony's not-so-little, HD-ready friend! Sony LCD TV
572. Schhh...You-Know-Who shwepps
573. Sears Which twin has the Toni? Toni
574. See the USA in a Chevrolet Chevrolet
575. See what the future has in store. Future Shop
576. See what the future has in store. -- Future Shop
577. See what we mean
578. See what you can do O2
579. See what you can switch on, when the screen is off.
580. Sense and Simplicity Philips
581. Share moments. Share life.
582. Share the fantasy - CHANEL
583. Sharing Knowledge. Building Trust. - Westfield Insurance
584. Shave Yourself
585. Sit happily ever after
586. Six Million a Day - Coca Cola 1925
587. Sixpence worth of Heaven
588. Skim milk does not come from skinny cows
589. Sleep sweeter, Bournvita
590. Sleep well knowing your pet is covered . Warranty Direct
591. Sleep with us! -- Venere
592. Slogan: Human rights need your flame. Buy a candle. - Amnesty International
593. Small Wonder - Volkswagen
594. Smart Looking. Intellegently Priced. ESQ Watches. ESQ SWISS watch
595. Smash it to pieces, love it to bits Terry's Chocolate Orange
596. Smell like a man, man
597. Smokers are requested to use Swan Vestas
598. Smoking prohibited. PEZing allowed - PEZ
599. Snap into a Slim Jim Slim Jim
600. Snap! Crackle! Pop! - Rice Crispies
601. So creamy it's almost fattening
602. So delicate. So Beautiful. - Estйe Lauder Beautiful
603. So easy a caveman can do it.
604. Some watch for some people. Baby-G. Casio
605. South wing, North Wing . Expansive elegance. Enormous room. Command Seating for a better view. The new Ford Five Hundred. It elevates the sedan. Ford Five Hundred
606. St. Augustine founded it. Becket died for it. Chaucer wrote about it. Cromwell shot at it. Hitler bombed it. Time is destroying it. Will you save it? Canterbury Cathedral
607. Strength, Protection and Vigilance - Sentry Insurance
608. Strong enough for a man, but made for a woman Secret deodorant
609. Subway, Eat Fresh - Subway
610. Sugar Bear can't get enough. - Sugar Crisp Cereal
611. Sunday isn't Sunday without the Sunday Times
612. Surrounded by innovation
613. Sweet as the moment when the pod went `pop'
614. Take a bath in the dark tonight and let the water make love to your skin
615. Take a bite out of crime! -- National Crime Prevention Council
616. Take a bite, take a bite, take an Alpha Bits bite. You can make a game out of eating every letter in sight. A, B, C…X, Y, Z. - Alpha Bits
617. Take a look at the fruits of our labor .
618. Take Aim against cavities! - Aim
619. Take it as red. Nicky Clarke
620. Take Me To The Hilton - Hilton Hotel New York
621. Take power to the next level
622. Take the feeling of clean to the Extreme. - AquaFresh
623. Take Toshiba, Take the World. - Toshiba
624. Takes the `ouch' out of grouch
625. Talking your body's language.
626. Taste as good as it smells
627. Taste Me! Taste Me! Come on and Taste Me! Doral Cigarettes
628. Taste the explosion - Pop rocks
629. Taste the high country, taste the high country, taste the high country, taste Coors - Coors
630. Taste the Rainbow - Skittles
631. Taste them again, for the first time. - Kelogg's Corn Flakes
632. Tastefully original
633. Tastes as good as it smells - Maxwell House
634. Tastes great, less filling - Miller Light
635. Tastes so good cats ask for it by name
636. Technology you can enjoy - Honda
637. Teeth aren't white until they gleem. - Gleem
638. Tell Sid British Gas
639. Tetley's tea Tetley make tea bags make tea
640. Thank Crunchie it's Friday Crunchie
641. Thank goodness for Kleenex.
642. That's G - Gatorade Gatorade
643. The Arlington Hotel, built in 1875, was a favorite of Al Capone. Arlington Hotel, USA
644. The beer that made Milwaukee jealous Mexican Brewery
645. The best city for people-watching is Vegas where you can watch the Vegas showgirls shopping for Manolo Blahniks. Traveller
646. The best kept secret in Washington, D. C. Volkswagen
647. The best part of waking up, is Folger's in your cup - Folgers
648. The best seat in the house -- Jockey underwear
649. The best to you each morning. - Kelogg's Frosted Flakes
650. The best tyres in the world have Goodyear written all over them
651. The Best Value Under the Sun
652. The better stain getter
653. The Big G stands for Goodness 1962 - Cheerios
654. The bill, the whole bill and nothing but bill. Women's suffrage movement
655. The BMW H2R is a speed demon hell-bent on being eco-friendly. Just ignore all the squished squirrels it leaves in its path. Pooh-poohing gasoline, its six-liter V-12 engine has been reconfigured to rock the casbah solely on hydrogen. The car's designers have been at it since the '70s, and they recently took their baby out for a 185.5 mph cruise. BMW plans to roll out a version of its 7-series with similar technology by 2008. This will give rise to hydrogen filling stations across the country, which means more places to knock over at 3 A.M. Thanks, BMW! BMW H2R
656. The bright lights taste
657. The champagne of ginger ales. Canada Dry
658. The City never sleeps. New York City
659. The cream of Manchester. Boddington
660. The daily diary of the American dream Wall Street Journal
661. The first truly feminine cigarette - almost as pretty as you are. Women have been feminine since Eve, now cigarettes are feminine. Eve, also with menthol . Eve Cigarettes
662. The Greatest Show on Earth Ringling Brother and Barnum& Bailey Circus
663. The happiest place on Earth Disneyland
664. The Heartbeat of America Chevrolet
665. The instrument of the Immortals Steinway
666. The island of Calypso is a must. . . Travelers Guides
667. The jazz of America is on Verve... the wit of America is on Verve Verve Records
668. The mainspring in a Bulova is made to last 256 years or 146 leather straps - whichever comes first
669. The make up of make up artists - Max Factor
670. The only `sauce' I dare give Father
671. The Only thing like Coca Cola is Coca Cola itself. It's the real thing - Coca Cola 1942
672. The only way to obtain healthy and strong teeth - Stomatol
673. The Original Key Lime Cola - Havana Cola
674. The pain reliever hospitals use most.
675. The Passionate Pursuit of Perfection Lexus from 2000 on
676. The pathfinders
677. The Pause that Refreshes - Coca Cola 1929
678. The pause that refreshes.
679. The relentless pursuit of perfection. - Lexus
680. The reliable airline
681. The richest coffee in the world - Colombian Coffee
682. The Silver Bullet Coors
683. The sub is toasted. Your willpower is toast . Subway
684. The Three Little Pigs, Jack and His Friends Jack and His Friends
685. The un cola
686. The United Colors of Benetton Benetton
687. The way to Fly. - British Airways
688. The whole world in one bank. - Citibank
689. The world's local bank - HSBC
690. There are no Whites working at G.E. No Blacks either. Just people. And we need more . General Electric
691. There comes a time when execution is more important than theory. Go on. Be a Tiger . Accenture
692. There's a smile in every Hershey Bar
693. There's Fast Food…Then There's KFC! - KFC
694. There's more in the middle of an Egg McMuffin than an egg in the middle of a muffin
695. There's no wrong way to eat a Reese's - Reese's Peanut Butter Cups
696. There's Only One - Jeep
697. There's no life like it Canadian Armed Forces
698. There's No Place Like ASDA . ASDA
699. There's No Place Like HBO HBO, 1983
700. They have just one mission…yours. - Trans World Airlines
701. To bleach or not to bleach Ajax Bleach
702. To bring the wolves out - Riding Hood Red. Max Factor Cosmetics
703. To Life, Love and Loot
704. To make that tough job easier you deserve - M&Ms
705. To our members, we're the fourth emergency service
706. To serve, not to be served - AARP
707. Toasted wheat with a taste of honey - Kellogg's Sugar Smacks
708. Toasted Whole Grain Oat Cereal Current - Cheerios
709. Tobacco is our middle name. - American Brands, Inc
710. Today is the first day of the rest of our life. - Total Cereal
711. Today something we do will touch your life
712. Today the discriminating family finds it absolutely necessary to own two or more motor cars
713. Try walking into Merrill Lynch and asking for Mr. Lynch. Goldberg-Pollen
714. Twas the night before Christmas - the children were dreaming of a Ford in their future - smart, swanky and gleaming
715. Twice as Much for a Nickel 1939 1950
716. Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun
717. Two for me none for you - Twix
718. Two great tastes that tastes great together - Reese's Peanut Butter Cups
719. Two scoops of plump juicy raisins - Raisin Bran
720. Typhoo puts the `T' in Britain
721. Ugly is only skin deep
722. Ultimate care for your car at Kia Service
723. Ultra Brite gets you noticed! - Ultra Brite
724. Up, up and away with TWA
725. US Army Be all you can be
726. Use matches sparingly
727. Use the unique opportunity to swim of the shores of Scorpios, the private island of Aristotle Onassis. Travelers Guides
728. Vacation is a world where there are no locks on the doors or the mind or the body
729. Very you. Givenchy
730. Victory won't wait for the nation that's late
731. Virgin Atlantic, more experience than our name suggests - Virgin Atlantic
732. Vitalizes body and mind - Red Bull
733. Wake up. It's Eight O'Clock Eight O'Clock Coffee
734. Was there a lion on your egg this morning?
735. Wassup?! Budweiser
736. Watch out there's a Humphrey about
737. Water is Michael Phelp's Natural element; planet Ocean is his watch . Omega
738. Way to shop -- Macy's
739. We all adore a Kia Ora
740. We answer to a higher authority. Hebrew International
741. We make our customers' problems our problems. - Amica, USA
742. We make things that bring people closer
743. We make things that make communications work
744. We never forget you have a choice
745. We never sleep
746. We sell more cars than Ford, Chrysler, Chevrolet, and Buick combined MATCHBOX TOY CARS
747. We'll make your day . Travellers Guides
748. We'll take more care of you - British Airways
749. We're American Airlines, doing what we do best. American Airlines
750. We're Big, Safe and Friendly - Genworth Financial
751. We're getting there
752. We're gonna tempt your tummy, with the taste of nuts and honey, its a honey of an O, it's Honey Nut Cheerios. - Honey Nut Cheerios
753. We're Hot and on a Roll. - Zero's Subs
754. We're National, the Sunshine Airline. Watch us Shine. - National Airlines
755. We're right behind you. Every step of the way.
756. We're with the Woolwich
757. We've got a Taste for You Coca Cola and Coca Cola classic - Coca Cola
758. We've replaced their regular coffee with Folger's Crystals. Let's see if they notice! - Folgers Crystals
759. Welcome to the World Wide Wow -- AOL play on World Wide Web
760. We're America's wheels Hertz
761. What happens here, stays here, Smith . Travellers Guides
762. What is the secret of Schhh
763. What is…the essence of coffee? - Yuban Coffee
764. When E. F. Hutton Talks, People Listen E.F. Hutton & Co.
765. When it rains it pours. Morton Salt
766. Where the rubber meets the road Firestone Tyres
767. Where was Moses When the Lights Went Out? - Groping for a pack of Meccas. Mecca Cigarettes.
768. Which way to the Autobahn? Slide into the driver's seat of the BMW M6, glance at the speedometer topping out at 200 mph, and you'll be looking for some open road. Its design is perhaps the least daring of BMW's recent models. The M6 cuts as sensible a figure as a banker's blue suit from Savile Row. Like the best of Bimmers, it's more athletic than muscled.
769. While in Europe, pick up an ugly European
770. Why make a meal out of cleaning the barbie? Trix
771. Winner Takes All Google
772. Winning is the mark of the Rebel. -- Rebel Sport
773. Women have been feminine since Eve, now cigarettes are feminine. Eve Cigarettes
774. Yes you can. -- Sprint, 2005 present
775. Yes! It's elementary. Chesterfield
776. Yes, Virginia there really is a Colonel Sanders KFC
777. You are in a beauty contest every day of your life - Camay
778. You are what you drink. Guinness. Guinness Brewery
779. You can be sure of Shell Royal Dutch Shell plc
780. You Can Do It When You B&Q It B&Q
781. You can do it. We can help -- Home Depot
782. You can rely on the lion
783. You can trust your car to the man who wears the star. Texaco Service Stations
784. You can with a Nissan - Nissan
785. You can't get better than a Kwik Fit fitter -- 1980s
786. You can't top the copper top -- Duracell Batteries, early to mid 1990s
787. You could learn a lot from a dummy. Buckle Up. -- National Highway Traffic Safety Administration
788. You don't have to be Jewish to love Levy's. Levy's Rye Bread
789. You give us 22 minutes, we'll give you the world -- WINS Radio, New York, 1965, KFWB Radio, Los Angeles, Present (2004)
790. You got a friend in the business
791. You got chocolate in my peanut butter! - Reese's Peanut Butter Cups
792. You got peanut butter in my chocolate! - Reese's Peanut Butter Cups
793. You got the right one Baby UH HUH” (sung by Ray Charles for Diet Pepsi) 1990s
794. You have my word on it - Isuzu
795. You know your ABC's Miss Colbert. Chesterfield Your Cupid. Our arrow . Zales
796. You meet the nicest people on a Honda
797. Your client is a poor, rejected stepchild, whose best friends are dwarfs. Can you insure her against poisoned apples?
798. Your left hand whispers sweet nothings . Diamond Trading Company
799. Your potential, our passion. -- Microsoft, 2000s
800. Your success is our highest calling. - JW Marriott Hotels & Resorts
801. Your true choice. -- AT&T, 1996 1998
802. Your Vision, Our Future - OLYMPUS
803. Your Way Right Away! - Burger King
804. Your World. Delivered. -- AT&T, 2005 present
805. You're in good hands. -- Allstate Insurance
806. You're looking smarter than ever -- JCPenney
807. You're never alone with a Strand -- Strand Cigarettes
808. You're not fully clean unless you're Zest fully clean. Zest Soap
809. Yours Faithfully Trust House Forte
810. You've come a long way, baby. - Virginia Slims Cigarettes
811. You've Got a Good Thing Going Kent cigarettes
812. You've got questions, we've got answers. -- RadioShack
813. Zebra doesn't save you if you cross on red. Festina Lente
814. Zoom Zoom -- Mazda, 2000s
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