Corpus of perfume and cosmetic goods names and its parameters
Study of the perfumery-cosmetic nominative register embodied in the naming corpus. Multistructural specificity reflected in the combination of A-brand (manufacturer), B-basic (individual), C-generic (commodity), D-functional-descriptive integrants.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 31.08.2023 |
| Размер файла | 46,2 K |
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0,02
19
shave foam (10)
5,29
20
after shave balm (27)
0,78
21
body scrub (34)
0,99
22
9
face foundation (132)
3,84
5,63
23
face corrector pen (11)
0,32
24
anti aging mask (30)
0,87
25
moisture rich foaming cleanser (58)
1,69
26
hydrating lotion (87)
2,53
27
hydrating micellar water (26)
0,75
28
sunscreen cream (30)
0,87
29
gradual tanning lotion (2)
0,05
30
body spray (4)
0,11
31
intense repair concentrate (61)
1,77
32
eye gel (4)
0,11
33
total protective emulsion (7)
0,20
34
sparkling body oil (14)
0,40
35
repair serum (50)
1,45
36
10
sparkling body powder (60)
1,74
2,56
37
11
light creator gel-cream (18)
0,52
0,76
38
12
blush (20)
0,58
0,85
39
13
nourishing face cream (168)
4,89
7,17
40
shampoo (84)
2,44
41
beatifying hair serum (5)
0,14
42
hair removal cream for body (2)
0,05
43
hair repair oil (38)
1,10
44
nourishing mask for very dry or frizzy hair (9)
0,26
45
fresh hair mist (9)
0,26
46
ultra-strong hair spray (22)
0,64
47
gloss spray (5)
0,14
48
hair colour permanent cream (48)
1,39
49
bath and shower gel (148)
4,31
50
refreshing initiate feminine wash (3)
0,08
51
energizing lotion for feet and legs (18)
0,52
52
foot deodorant cream (5)
0,14
53
soap (25)
0,27
54
fluoride tooth paste (5)
0,14
Total number of article units of primary (3430) / secondary (2343) selection = 100% in both selection
Table 2. Involvement of naming devices for creating B-basic (individual) integrants
|
№ secondary selection |
B-integrant devices / C-genitive (article) integrant (number of integrants) |
B- word |
B- phrase |
B- sentence |
|
|
1 |
eau de parfum (676) |
74 |
583 |
13 |
|
|
2 |
eau de toilette (372) |
40 |
329 |
3 |
|
|
3 |
eau de cologne (303) |
26 |
274 |
3 |
|
|
4 |
mascara (88) |
5 |
83 |
||
|
5 |
eye shadow (74) |
6 |
68 |
||
|
6 |
lipstick (198) |
198 |
|||
|
7 |
lip gloss (110) |
2 |
108 |
||
|
8 |
nail polish (124) |
1 |
121 |
2 |
|
|
9 |
face foundation (132) |
6 |
126 |
||
|
10 |
sparkling body powder (60) |
12 |
47 |
1 |
|
|
11 |
light creator gel-cream (18) |
1 |
17 |
||
|
12 |
blush (20) |
20 |
|||
|
13 |
nourishing face cream (168) |
18 |
150 |
||
|
Total number |
191 |
2130 |
22 |
Table 3. Involvement of naming register for creating B-basic (individual) integrants
|
№ secondary selection |
C-genitive (article) integrant (number of integrants) |
Parametrs |
Sources of naming register |
||||||
|
Antroponymes |
Toponymes |
Appellatives |
Borrowings |
Artificial words |
|||||
|
1 |
eau de parfum (676) |
Total number of article units in the source |
146 |
59 |
301 |
168 |
2 |
||
|
Segment division of article units |
I |
95 |
39 |
152 |
87 |
||||
|
II |
37 |
20 |
98 |
56 |
2 |
||||
|
III |
14 |
51 |
25 |
||||||
|
2 |
eau de toilette (372) |
Total number of article units in the source |
52 |
44 |
149 |
126 |
1 |
||
|
Segment division of article units |
I |
30 |
15 |
50 |
77 |
||||
|
II |
61 |
39 |
1 |
||||||
|
III |
22 |
29 |
38 |
10 |
|||||
|
3 |
eau de cologne (303) |
Total number of article units in the source |
225 |
19 |
21 |
38 |
|||
|
Segment division of article units |
I |
130 |
2 |
10 |
20 |
||||
|
II |
95 |
17 |
11 |
18 |
|||||
|
III |
|||||||||
|
4 |
mascara (88) |
Total number of article units in the source |
11 |
71 |
6 |
||||
|
Segment division of article units |
I |
10 |
29 |
2 |
|||||
|
II |
1 |
46 |
4 |
||||||
|
III |
17 |
||||||||
|
5 |
eye shadow (74) |
Total number of article units in the source |
7 |
1 |
59 |
7 |
|||
|
Segment division of article units |
I |
5 |
18 |
7 |
|||||
|
II |
2 |
1 |
10 |
||||||
|
III |
31 |
||||||||
|
6 |
lipstick (198) |
Total number of article units in the source |
6 |
189 |
3 |
||||
|
Segment division of article units |
I |
6 |
16 |
1 |
|||||
|
II |
9 |
2 |
|||||||
|
III |
164 |
||||||||
|
7 |
lip gloss (110) |
Total number of article units in the source |
7 |
101 |
2 |
||||
|
Segment division of article units |
I |
4 |
39 |
2 |
|||||
|
II |
2 |
26 |
|||||||
|
III |
1 |
36 |
|||||||
|
8 |
nail polish (124) |
Total number of article units in the source |
5 |
119 |
|||||
|
Segment division of article units |
I |
4 |
26 |
||||||
|
II |
1 |
19 |
|||||||
|
III |
74 |
||||||||
|
9 |
face foundation (132) |
Total number of article units in the source |
16 |
98 |
18 |
||||
|
Segment division of article units |
I |
16 |
51 |
11 |
|||||
|
II |
21 |
7 |
|||||||
|
III |
26 |
||||||||
|
10 |
sparkling body powder (60) |
Total number of article units in the source |
4 |
44 |
12 |
||||
|
Segment division of article units |
I |
3 |
24 |
10 |
|||||
|
II |
1 |
11 |
2 |
||||||
|
III |
9 |
||||||||
|
11 |
light creator gel-cream (18) |
Total number of article units in the source |
16 |
2 |
|||||
|
Segment division of article units |
I |
5 |
2 |
||||||
|
II |
5 |
||||||||
|
III |
6 |
||||||||
|
12 |
blush (20) |
Total number of article units in the source |
5 |
10 |
5 |
||||
|
Segment division of article units |
I |
4 |
6 |
5 |
|||||
|
II |
1 |
4 |
|||||||
|
III |
|||||||||
|
13 |
nourishing face cream (168) |
Total number of article units in the source |
8 |
2 |
144 |
14 |
|||
|
Segment division of article units |
I |
6 |
1 |
31 |
6 |
||||
|
II |
2 |
42 |
8 |
||||||
|
III |
1 |
71 |
References
1. Briot, E. (2007). Fashion Sprayed and Displayed: The Market for Perfumery in Nineteenth Century Paris. Proceedings for the Economic History Society Annual Conference. Exeter: Publish University of Exeter, 69-72 [in English].
2. Chernatony de, L., Donald, M. Me., Wallace, E. (2011). Creating Powerful Brands. London: Taylor and Francis, 249 p. [in English].
3. Dixit, S. (2009). Fine Fragrance Business Trends. Chemical Business, 23 (6), 11-26 [in English].
4. Harrison, M.E. (2010). The Scent Word: Content, Intrigue, and the Problem of Olfactory Literacy. Fragrances - Supplement to Household and Personal Care Today, 1, 6-10 [in English].
5. Jones, G. (2011). Globalization and Beauty: A Historical and Firm Perspective. EURAMERICA, 41 (4), 885-916 [in English].
6. Keller, L.K., Hecklar, S.E., Houston, M.J. (1998). Effects of Brand Name Suggestiveness on Advertising Recall. Journal of Marketing, 62 (1), 48-57 [in English].
7. Kohli, C. (1997). Observations: Creating Effective Brand Names: A Steady of the Naming Process. Journal of Advertising Research, 37 (1), 67-75 [in English].
8. Merskin, D. (2007). Truly Toffee and Raisin Hell: A Textual Analysis of Lipstick Names. Sex Roles, 56, 591-600 [in English].
9. Noppeney, C., Endrissat, N., Lizicar, R. (2012). Consistent, Authentic, and Emotional: Design-based innovation in Artistic Perfumery. Leading Innovation through Design. Proceedings of the DMI 2012 International Research Conference, 681-691 [in English].
10. Petty, R.D. (2008). Naming names: Trademark Strategy and Beyond: Pantone - Selecting a Brand Name. Journal of Brand Management, 15, 190-197 [in English].
11. Robertson, K. (1992). Strategically Desirable Brand Name Characteristics. Journal of Product and Brand Management, 1 (13), 62-72 [in English].
12. Walker, R. (2012). A Challenging Global Climate for Fragrances. Global Cosmetic International, November, 26-29 [in English].
13. Cambridge Dictionary. URL: https://dictionary.cambridge.org/dictionary/english/
14. Collins English Dictionary. URL: http://www.collinsdictionary.com/dictionary/english
15. English Oxford Living Dictionaries. URL: https://en.oxforddictionaries.com/
16. Macmillan Dictionary. URL: http://www.macmillandictionary.com
17. Oxford Dictionary of English. URL: https://en.oxforddictionaries.com/definition
18. The Free Online Dictionary. URL: http://www.thefreedictionary.com
19. The Online Plain Text English Dictionary. URL: https://www.kaggle.com/datasets/dfydata/the-online-plain-text - english-dictionary-opted
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