Donation as one of the topics that is discussed in many countries around the world. Analysis of practices aimed at receiving and retaining blood donors in St. Petersburg. Consideration of papers on strategies for attracting and retaining donors.

Studying the practice of implementation of knowledge management technology in organizations, including educational ones. Specific features, difficulties and ways of implementation of knowledge management technology in educational organization.

Systematization of the experience of teaching the course "Personal production" in the context of student-centered learning. Implementation of the principle of student-centered learning. Updating the content of the "Personal Production" discipline.

The practice of philosophy in everyday life to improve its quality, to make effective decisions, to establish fruitful communication and to find a peaceful way out of conflicts. The study of philosophizing from the standpoint of its significance.

The purpose of the paper is to acquaint language education researchers, instructors, and learners with the main tenets of positive psychology and their application in foreign language education process. Introduced instances of positive psychology factors.

Study of the features of President Zelensky's speech before the US Congress, 12/21/22, as a political-ideological, institutional, argumentative, declarative and call-to-action discourse. Ideas of struggle and victory over the Russian Federation.

Сommunicative intention achieved by a persuasive communicative action. Types speech acts realised in the Steve Jobs felicitation address. Тypes of verbs that indicate speech acts. Direct and indirect illocutionary acts in the forms of assertives.

У статті аналізуються різні типи епіфоричних повторів у газетних текстах. Окреслено функційні параметри лексико-синтаксичного повтору сучасного українського газетного тексту. Метою статті є визначення функцій лексико-синтаксичного епіфоричного повтору.

It is argued that the multiperspective approach to the study of the text units accounts for a wider outlook toward disclosing the authentic message of the text. The mechanism of expanding the semantic data field of the key units considered is shown.

Queen Elizabeth's Christmas 2020 speech as a declarative speech, the purpose of which is to express greetings and wishes on the occasion of the birth of Christ. Its role is to make plans and guidelines for the coming year, to develop unity and tolerance.

Research and analysis results of the attempts at disclosure features the use of euphemisms to create pragmatic potential in the english-speaking media. Consideration and characteristic features of language ellipse, which formed by several syntax.

Features of the use of euphemisms in the creation of pragmatic potential in the English-speaking media. Research and essence of the concepts of "pragmatic aspect" and "pragmatic potential". Consideration of the language of the ellipses, their education.

Speach act theory and pragmatics. Explicit and implicit performatives. The term of felicity conditions. Conditions of execution, preparatory and sincerity conditions. Types of the speech acts. The locutionary, illocutionary and perlocutionary acts.

Search for lexical and grammatical equivalents in two languages. Translation as a communicative process taking place in a social context. Negotiations on the meaning between producers and recipients of the text. Analysis of how to use sentences.

Maintenance the belief that cross-cultural semiosis is based on cultural schemata in the context of differences of lingual communities’ basic experiences. Differences in expectations based on cultural schemata as a part of cross-cultural pragmatics.

The language of law as a various models of interaction in process of communication where a diversity of linguistic means is employed in a specific context. Characteristics of the specific features of dialogic interaction of lawyers and witnesses.

Definition of pragmatic functions of verbalized movements of objects in creating an atmosphere of horror. The study of the genre text of the creation of horror literature and the step of constructing a pragmatic model of the language tools of this genre.

Presents a model of communicative alignment in pragmatic markers use in Russian everyday dialogical communication. Testing the hypothesis according to which communicative alignment mechanisms influence the choice of lexical units, grammatical forms.

The verbalization of the concept secret in modern English literary fictional discourse. The communicative acts of hiding or revealing secrets in personages’ speech. The semantic means used by the communicators to tell his/her secret, or to conceal it.

Multilingual audio guides as a convenient tool for tourism industry and their role in presenting the country’s image. The evolving tendency, developed in a recent decade, to publish the audio guides online to reach a bigger and more versatile audience.

Audio guide as a tool of the tourism industry, its role in presenting the country's image. Functions of tourist texts, their adaptation to a specific tourist destination. Correct translation of audio guides, their pragmatic impact on the target audience.

Consideration of the pragmatic potential of exophoric reference by means of personal pronouns in the Ukrainian language based on the material of texts on social and political topics. Prospects for the further study of exochains, socio-cultural factors.

Analysis of the potential of the English pronoun " it " in horror discourse texts. Creation of communicative meanings in the process of communication "author-reader". The existence of the fictional world of the text and especially the references therein.

Revealing syntactic and pragmatic properties of author’s digression in English literary prose of the XIX-XX centuries. Ensuring of semantic relationship of different elements of the text. Explicit means in defining the author’s and reader’s images.

Elucidates the role of lexical creativity in creating content for social networks. Hence, the article highlights the tactics of self-branding being the key communicative strategy behind each creative ad-hoc coinage on Pinterest, Instagram and Twitter.

The roles and functions of the phenomenon of humour. Theories of humour, of its multimodality. Determination, explaining and systemizing verbalization of humour and ways and means of its reproduction. Humour as a certain kind of potential to be funny.

The necessity of teaching listening to foreign students studying Russian as a foreign language, especially from a pragmatic point of view. Attention to teaching understanding of implied meanings which the speaker might mean when making the utterance.

The article focuses on deceptive modern utterances in diplomatic discourse. As diplomats represent their countries on the world stage, sometimes they may present the information in the mostfavorable lightfor them. In other words, they deceive.

The problems of language study and the immanent perception of the multimodality phenomena. This paper examines the problems present in the study of French for local bilingual students. Local bilingual students who worked with this method showed.

The use of multimodal pragmatics in learning a foreign language at the Bukovyna Medical University. Students' acquisition of professional knowledge and communication skills. Increasing the pedagogical interaction of depositors with bilingual students.