The article delves into the linguistic characterization of nine female characters that represent the Overcontrolling Mother archetype in English-language mass culture films. The research draws on C. Jung’s idea of an archetype as a recurring image.

The need of a modern personality to adapt to the conditions of the multicultural and multilingual world greatly enhances interest in language education. Learning a foreign language can be considered an important means of forming linguistic consciousness.

Analysis of the current approaches to the definition of the concepts of "professional discourse" and "non-professional discourse" in modern linguistics. The structure of professional discourse and the requirements to it are put in modern linguistics.

Literary translation as a specific coding-encoding process. Philological analysis of linguistic difficulties in translation of specifically English grammatical forms and constructions. The types of lexical transformations or contextual substitutions.

The role of linguistic examples as signs that, acting in linguistic discourse. Comparison of the main role of illustrations in similar types of discourse and texts, differing, however, in their general socio-cultural and socio-political background.

Study of the processes of neologization of the lexical system of the Ukrainian language, occurring at the current stage of its development during the Russian-Ukrainian war. Analysis of the emotional semantics of neologisms that appeared during the war.

The basic functions of advertisement text. The widespread types of tropes, that are used in advertisement slogans. The translating aspects of the English language advertisement slogans. Explanation of the variety of types of slogans in advertising.

Effectiveness of advertising texts in the conditions of globalization. Study of the main functions of the advertising text. Formation of a bright advertising character in the reader through the system of figurative and expressive means of language.

Analysis of terminology, nomenclature vocabulary, procedural vocabulary as a way to define a particular text to the official business style of the language. Evaluation of lexical and grammatical turns, speech cliches, metaphors, idioms of English texts.

Characteristic of the linguistic image of a cleric, recorded in the Ukrainian paremynaya picture of the world. Analysis of the main means of representation of the priest. Testing of general tendencies of modeling of negative connotations in paremias.

The theoretical foundation of studying the linguistic image of flora in modern English discourse. The space of text. The standards of textuality. Historical novel as literary genre. Verbal representation of the surrounding world by a blinded person.

Interference as the interaction of language systems in the context of bilingualism. Analysis of interference phenomena in the Russian language of foreigners, aberration of the literary language through the prism of grammatical and other categories.

Identifying the degree of representativeness of examples (pairs of lexical items) that illustrate antonymous relationships in English using the method of linguistic interviewing. Procedure and results of the conducted psycholinguistic experiment.

Research and evaluation of the linguistic landscape, study and use of visualization in language. Analysis of one Transcarpathian city - Vynohrady, with the help of some elements of the linguistic landscape, which show the face of the settlement in 2021.

The research and examination of the visual usage of language. The conception of linguistic landscape. Examples of the many types of identity, linguistic hierarchy, that can be expressed through linguistic landscape of town Nagyszolos/Vinogradovo.

Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".

The ethnic anthropological stereotypes. They constitute the most important part of the worldview in a literary work. Linguistic markers of auto- and heterostereotypes in the discourse of the novel "Glory and praise" by an Polish writer Y. Ivashkevich.

Major media theories. Propaganda as a means of manipulation. The ways by which the enemy image is created. The peculiarities of how people supposedly carrying the Covid-19 are portrayed in Russian regional media resources, including, linguistic means.

Analysis of the problem of constructing the image of Australian culture using linguistic means. An overview of the development of scientific thought in the field of image is presented. The lack of a unified approach to the definition of the term "image".

The study of the means of creating objectivity effects in news articles about the coronavirus. The substantiates the linguistic means that represent the objectivity effects, which allowed to classify them according to the level of the objectivity effect.

Examining linguistic means used to express speech manipulation in contemporary English-speaking foreign policy media discourse. The use of euphemisms in political speeches. The use of hedging and the grammatical category of modality by political leaders.

Ethnic pattern of population and сharacteristics of current language situation of United States of America. Evolvement of Midland Dialect Continuum and its place in linguistic pattern of United States of America. Characteristics of phonetic peculiarities.

The linguistic objectification of stereotypical perception about interpersonal roles of men and women (psychological basis) in the text of the English-language anecdote. The interpersonal roles of husband and wife have economic and psychological grounds.

A model of linguistic ontology for subject areas is presented. A set of relations of the linguistic ontology, specially selected for the description of the analyzed subject area, is described. It is suggested to use a small set of relations in this model.

The paper introduces the most relevant issues of linguistic imageology. In particular, the author focuses on the problem of forming successful image strategies as a set of verbalized image actions aimed at creating a positive image of a country in media.

Analysis of the main problems of the ontology of the language and their interpretation in various paradigms of scientific knowledge. Unification of various understandings of the paradigm as a scientific category in a single epistemological system.

Analysis of the importance and relevance of the study of professional medical communication as an indicator of the doctor's professionalism, his communicative competence. Learning communication skills and strategies when communicating with a patient.

Detailed study of a linguistic laughing personality in British literature within the framework of the theory of anthropocentrism. The main characteristics of the communicative style of homo ridens behavior represented by W. Shakespeare and B. Shaw.

Logical structure and semantic possibilities of language in the cultural paradigm. Philosophy of language as a means of constructing the world, and not its reflection. Analysis of misunderstandings to eliminate the incorrect use of natural language.

Description of the main verbal and non-verbal means of updating communication strategies. The peculiarity of the use of lexical units with emotionally expressive and evaluative meanings, metaphors, pleonasms and modal verbs as the main language means.