Research on the specifics of I. Musk's personal brand. Analysis of the communicative and linguistic tools used by I. Musk to build, maintain, improve a personal brand and counter threats directed against it. Communication techniques of personal branding.

The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.

Expressing feelings with the help of communicative expressions that relate to the transmission of feelings and emotions. Studies of their belonging to different stylistic layers. Characteristics of utterance location in the phraseological system.

Research of communicative behavior and its gender aspect on the basis of meta signs of the lexicographic discourse of the English and Ukrainian languages. Ontognoseological method of comprehending composites that make up entries of the gender paradigm.

The categorical status of communicative intention, to systematize multilevel means of its verbalization in text communication, and to interpret this anthropocentric concept as a separate linguistic phenomenon. Two genre registers: dialogic and monologic.

To clarify and definition the terminological apparatus involved. To describe and characteristics the communicative specificity of polemics in Anglophone court discourse. To establish the language means expressing polemics in Anglophone court discourse.

Research on the use of communicative strategies and tactics in the language genres of modern English on the material of riddles. Analysis of the communicative power and structure of English riddles from the standpoint of the theory of speech genres.

The article focuses on the study of communicative strategies and tactics in English talks of TED conferences where speakers use speech technologies aimed at changing the information picture of the world. TED talks are included in the rhetorical discourse.

Study of the problem of professional discourse of border guards, taking into account communication strategies and tactics. Analysis of language controls: an algorithm of questions in situations involving interviews with potential victims of trafficking.

The article considers the problem of the communicative effect of the closing speeches of the lawyers of the parties on the jury. The use by lawyers of such communicative strategies and tactics of suggestive influence that help them achieve their goals.

The objective of the paper is to highlight the relevance of cross-cultural communication in the business environment and describe a set of the communicative strategies in English, which business people may employ for intercultural business relations.

Communicative tolerance as a psychological phenomenon and means of communication. The connection of communicative tolerant speech with mental states of the individual, behavior and social factors: culture, ethics, education, national characteristics.

Substantiation of psycholinguistic parameters of the category of incentive modality. The concept of a plan of linguistic representation. Motivation as a psycholinguistic concept and a linguistic universal category. Linguistic model of the incentive act.

Kentucky fried chicken as the second best global brand in the fast food industry in terms of value. Analysis of reliable grade in many countries. Feature providers fraud. Sale of unhealthy food to customers. Introduction of new products in the company.

Slang and its specific features, the nature and types. Peculiarities of slang formation. The purpose of slang usage. Influence of slang on the english language. Principal characteristics and distinctive peculiarities of british and american slang.

Identification of national-cultural specifics in the semantics of phraseological units belonging to the British and American versions of the English language. Types of intervariate semantic relations. Factors reflecting national cultural information.

The original types of cases in two different languages. Demonstration of diverse sides of case in the noun. A specific inflection of a word depending on its function in the sentence. Classifying and сomparative analysis of case in English and Uzbek.

Analysis of the definition of the most frequent nouns found in the texts "Chemical engineering" and the semantic structures of which will be analyzed in the future. Review of the list of lexical-semantic options that were found in the text corpus.

Peculiarities of men’s and women’s speech in different communicative situations in Ukrainian and English linguocultures. Analysis of similarities and differences in English and Ukrainian languages from the point of view of gender characteristic features.

The problem of translation of administrative-territorial units based on the discourse of the American media. The peculiarity of the slight concern of translators compared to special terms or idiomatic expressions when translating documents or texts.

The comparative analysis results of the word unit semantic structure, which is one of the most frequent words in the texts of the technical discourse field "Automation of heat and power processes". Definitions fixed in the Webster's normative dictionary.

Revealing the specifics of the linguistic nature of prosodic units is the object of research by many domestic and foreign linguists. Characteristics of stress features in the Azerbaijani and English languages, which performs a number of functions.

The purpose of article is to describe the specifics of comparative models of folklore discourse as one of the forms of reflecting reality, which is verbalized with the help of conjunctions. The article describes a comparative model in folklore discourse.

Characteristics of the poetry of Alfred Donald Davie, evaluation values of his creative contribution to the development of English literature. Analysis of the most famous works. Activities Davie as a translator, evaluation of achievements in this field.

Isomorphisms and Allomorphisms in Structure of English and Ukrainian Words. Factors Facilitating the Typological Study of Lexicon. Identification of Semiotic Superclasses of Words. Specifically English Types of Word-Formation. Typology of the Adjective.

Identification semiotic superclass words. Onomasiological semasiological and characteristics of the different language units. Word formation in English and Ukrainian. Typological features of the noun as a part of speech. Details the adjective and verb.

Description of the semantic structure of the word and its implementation in the text. Comparison of the meanings of the word 'plant' recorded in the standard dictionary with its lexical-semantic variants in the texts of various fields of technology.

The study is based on Webster’s normative dictionary, bilingual industry dictionaries and data obtained from the analysis of text corpora related to the scientific and technical type of discourse. The analysis of the semantic structure of noun "plant".

The study of the adjectives in the English and Ukrainian languages. Their comparative analysis in the semantic groups. Differences and similarities of structure and meaning of adjectives. Lexical system of education of the words in the language.

The justification of the necessity of making a comprehensive educational e-dictionary from a number of disciplines within a certain domain. Its place in the educational space. The compilation principles and usage specifics in the educational process.