The functions of the language game, which are determined by the author’s intention and expressed in a particular textual organization of a discourse of implication of pragmatic effect. Difference in the understanding of the term "the language game".

Social and linguistic factors of food representation in media discourse. The main ideas influencing journalists, as well as linguistic forms. The relationship between the implementation of the cognitive model and the pragmatic attitude of the journalist.

The article examines cognitive and structural-semantic parameters of the speech act of political apology by identifying its salient characteristics and pragmatic significance. The study sets out different types of political apology in the media discourse.

Characteristics and pragmatic significance of the semantic parameters of political apology in the media discourse. Public discontent of political apology. Illocutionary force indicating devices and explicit expression of the acknowledgement of guilt.

The experience of interpreting a short English-language narrative based on the basic provisions of the frame semantics. A study of the text through the prism of the main types of his understanding. Features of representation of knowledge in language.

The correlation of a system of verbal and grammatical meanings with the ethnocultural competence of speakers. The essence of word combinations, phraseological units and grammatical concepts (based on the material of the Ukrainian and English languages).

Functional style: definition and classification. The problem of belles-lettres style. Scientific prose and publicistic styles peculiarities. The style of official documents and English newspapers. Stylistic classification of the English vocabulary.

Linguocultural interpretation of a literary text through the cognitive analysis of metaphors on the example of J. Barnes's novel "Talking it Over". Translation as a phenomenon of intercultural communication in the framework of the dialogue of cultures.

The study of strategies used in translation from English into Russian from the point of view of cognitive linguistics. Using the method of cognitive modeling in the study of the corpus of political texts, including advertisements and political cartoons.

The meaning of the term "cognitive analysis method" in the framework of linguistic research. The nature and the peculiarities of the language. Ontology speech activity on the basis of objectivity and subjectivity of the information received in study.

Consideration of the features of the cognitive aspect of the interpretation of meaning during the translation of narrative texts. Analysis of the difficulties of translating a literary text, which is perceived by the community as an established text.

Defining conceptual economic metaphors and related metonymies in US presidential debates of the 21st century. Analysis of their functioning in economic segments of debates in terms of discourse strategies, their impact on the opponent and the audience.

The cognitive system belonging to each healthy person is organized from modules with different executive properties. Comparison of the opinions of scientists who approach the modular theory of brain. The work of consciousness as a real computer system.

An exploration of the concept of metaphor that goes beyond purely linguistic approaches. Conceptual and terminological inconsistency regarding the definition of the types of formation embedded in the metaphor and the types of the metaphor itself.

Improving the quality of education in Ukraine. Ensuring the functioning of the Ukrainian language as the state language, taking into account the recommendations of the Council of Europe. Formation of speech and sociocultural competences of students.

Analysis of the cohesive potential of terminological vocabulary in professional marketing texts. System analysis cohesive means of terminological vocabulary of marketing discourse as a form of interaction between the main subjects of economic activity.

A dataset for assessing the lexical complexity of a word based on the New Bible and collected using a crowdsourcing platform. Methodology for collecting and evaluating data using. Performance evaluation of linear regression as a basic algorithm.

Studies of the collective names of trees used in the Scandinavian languages and the formation process of similar collective names in Eastern and Western Germanic. Using of the suffix -ijan for creating collective nouns which denote ‘a group of trees.

Description of idea and implementation process of creating color maps for any text at all, and particularly for the "Kobzar" Taras Shevchenko. KM - set, a grid of colored rectangles (or other shapes). Creation of the new format calculated CDF document.

Color and its role in modern life. Comparative study of ways to describe colors in different languages. Idiom containing elements in their semantics color designations. The importance of some of the names of colors as an example of Kazakh ethnos.

Word - a universal conservator of a nation’s worldview, which includes a large amount of culture-specific information. Colored vocabulary as an element related to the language historical development. Symbolic meaning of colours in Turkish history.

Identification and comprehensive study of common and special features in systems of personal pronouns. Peculiarities of the implementation of the paradigm of personal pronouns in speech: substantive, grammatical, graphic, stylistic and linguistic.

The nature of English idioms and the generated language. The metaphorical nature of a large idiomatic language. The central importance of metaphorical verbose units in the use of language. Proof of the connection of idioms with the mentality of people.

Communications, act as a transmission information from one place to another. Characteristics of verbal and non-verbal intercourse. The main connection channels in the world. The essence of the information exchange between cultures and social groups.

Research on the specifics of I. Musk's personal brand. Analysis of the communicative and linguistic tools used by I. Musk to build, maintain, improve a personal brand and counter threats directed against it. Communication techniques of personal branding.

The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.

Expressing feelings with the help of communicative expressions that relate to the transmission of feelings and emotions. Studies of their belonging to different stylistic layers. Characteristics of utterance location in the phraseological system.

Research of communicative behavior and its gender aspect on the basis of meta signs of the lexicographic discourse of the English and Ukrainian languages. Ontognoseological method of comprehending composites that make up entries of the gender paradigm.

The categorical status of communicative intention, to systematize multilevel means of its verbalization in text communication, and to interpret this anthropocentric concept as a separate linguistic phenomenon. Two genre registers: dialogic and monologic.

Understanding and implementation of communicative teaching is an urgent need of student practice and which is dictated by the requirements of our time. Since it is the communicative approach that corresponds to the goal of teaching communication.