Formation of personnel policy at the enterprise in modern conditions. Analysis of the features of building an effective personnel policy. Skills and abilities of innovation marketing specialists to identify purchasing behavior, hidden needs of consumers.
Specific features of using marketing tools in museums for their successful competition in the leisure market. Active self-financing and creation of a comfortable environment - one of the priority directions of development of museum sphere in Ukraine.
Research of a set of organizational and economic measures carried out by enterprises producing organic food eggs for the effective promotion of their products on the market of Ukraine and abroad. Organic eggs as a separate segment of the food market.
Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.
The place and importance of the problem of biliary system in the complex Hyper-endemic disease. Medical statistics number of patients with gallstone disease in the last ten years. Consideration of methods the therapeutic treatment of this disease.
The marketing analysis of the assortment of medicines used topically for diseases of the locomotor apparatus presented at the pharmaceutical market of Ukraine for the subsequent substantiation of the composition and the type of a soft dosage form.
Sony as the corporation, which carried on the following key areas: professional electronics, production of information and telecommunications, film production, music programs and computer games. Marketing environment and SWOT analysis of the Sony.
Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.
Purpose, approaches to the formation of the innovative and safety potential of the enterprise. Peculiarities and conditions of application of marketing tools in this process. The need to find innovative production mechanisms, use of new marketing tools.
Cultural and educational activities of Markiyan Terletsky in Galicia (first third of the ХХ century). Work in camps for interned Ukrainian servicemen in Czechoslovakia. Terletsky's role in the development of the Ukrainian national school and education.
Presents new and improved method of marking speech signals. The method is based on the use condition Gelder for the speech signal spectrum. Features of the method are its accuracy during decoding of the watermark and independence from the source data.
The concepts of Markowitz`s portfolio theory. The way to find the value of a risky security to add a premium for risk to the pure rate of interest. The followings from the relation between the variance of the return of a portfolio and of its securities.
Определение базовых нужд фабрики и проектирование внутренней планировки. Разработка схемы необходимого оборудования для работы фабрики. Определение критериев успешного производства шоколадной продукции. Оценка конкурентной среды и качества шоколада.
- 194. Marshall plan
The Marshall plan - the American program to aid Europe. The support and rebuild European economies after the end of world war ii in order to prevent the spread of soviet communism. German level of industry restrictions. Effects and legacy Marshall plan.
Measure theory, discrete time martingales and discrete time option pricing. Continuous time martingales. Stochastic integrals, calculus and differential equations. Option pricing in continuous time. Random measures, stochastic calculus (characteristics).
The centerpiece of earlier attempts at founding a Marxist philosophy of science. Confrontation Marx's writings on abstraction with contemporary views of the method. Revealation rules, left in Marx for the correct application of the method of abstraction.
Features of the stylistic portrait, dominant features inherent in the linguistic personality of Mary-Kay Wilmers. Analysis of the author's book "Eitingons. A Family Saga of the Twentieth Century". Riddles of history, secrets of personal and family life.
The communicative and psychological influence of the brand character. Creating a brand persona based on certain characteristics that are inherent to the audience, as well as the company itself. Successful and timely introduction of new stories or mascots.
Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.
The revival of cultural events in the life of Sardinia. The history and functions of the carnival, its influence on modern society. Changing of the national traditions. Research and rethinking of the carnival phenomenon. The heyday of the mask movement.
Analytical comprehension of the heritage and creative path of the poet Sasha Chorny. The problem of realizing ideologically marked units that are known to the author from the practice of his own life. The elements of achieving the comic effect.
The problem of generalization and dissemination of advanced didactic experience by Mass Communication Media in Ukraine. The search by scientists and school workers for new methods and techniques of teaching, the emergence of an innovative movement.
Identifying the reasons that caused scientists and school workers to search for new methods, teaching techniques, and the emergence of an innovative movement. Factors of activity of editors of pedagogically oriented journals of the studied period.
The article presents the results of the author's comprehensive study of methods of countering mass panic and explosive morbidity in the conditions of organized teams. Elements of theoretical and empirical, sociological and experimental methods are used.
- 205. Mass Media
Important role of the mass media in our life. British people - the greatest newspaper readers in the world. Advertising as a kind of link between the public and the media. Two main companies on the British Isles, which broadcasting over the country.
- 206. Mass media
The importance of radio as a means of disseminating information. Negative aspects of television as a means of "zombifying" people. The growing importance of the Internet, the involvement of young people in the world wide web. The main types of websites.
The preservation of cultural and spiritual heritage in the Russia. Religious situation and state-confessional relations in the country. Promotion of basic ideas, historical processes, new living conditions in Russian society with the help of journalism.
Information, discussion and representation as a political functions of press in Great Britain. Characteristics of popular local and regional newspapers. The principles of British broadcasting on television and radio. Services of BBC and ITV corporations.
The types of communications media: television, radio, newspapers, magazines and internet-based web-sites. The advantages of newspapers over the other major news media television, radio, and newsmagazines. The global information system and newspapers.
The role of mass media in modern life. Pros and cons of television. A main ways to provide information and display the news of dramatic events, natural disasters, plane crash, murders and world wars. Interesting facts about the history of television.