The essence of marketing communication strategy and value for each subject. The purpose of its formation, a place in the hierarchy of strategic planning in the enterprise. Step by step procedure for the formation of a marketing communication strategy.
The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
The concept and essence of merger control, its features and purpose. Description of problem related to the application of the legislation in the field of competition. Assessing the regulation of mergers, the reasons for the lack of quality examinations.
A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.
Investigate the role of advertisement factors in development of sport tourism industry of Fars province. Conduction marketing questionnaire is according of Nazari model. The most effective advertisement factors to develop sport tourism industry.
The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.
Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.
Marketing as the organizational business area that interacts most frequently with the public. The constant invasion of advertisements in all means of communications triggers off people acting in the way publishing companies want them to behave.
The role of rice, coffee and soybeans in international trade. The specifics of foreign trade in these goods in international markets. Comparison of the international trade turnover of the studied agricultural products with the domestic consumption market.
Analysis of existing systems of intra-organizational marketing of higher education organizations in Krasnodar. Defining the General features of structural marketing systems for state, municipal and private universities in the Russian Federation.
Features of the analysis of existing systems of intra-organizational marketing of educational institutions of higher education in Krasnodar. General characteristics of the dynamics of indicators of private educational institutions of higher education.
Coding of visual information based on the means of verbal stylistics. Determination of various visual stylistic devices on the material of commercial and social advertising. Investigation of the specifics of the hidden nature of the suggestive influence.
Theoretical aspects of customer engagement in the global airline industry through social media. Comparison of Turkish Airlines and other global airline companies on social media. Analysis of posting actions and the content theme of Turkish Airlines.
To reveal correlations between brand influence on children audience and parental attitude to the brand. Patterns of advertising interactions with children. Ethical aspects of marketing communications with children. The effect of advertising on parents.
The question of the coexistence of an electronic and paper book, taking into account the development of technologies, their impact on the economy, the significance of the book in everyday life. Internet as a “strong strategic significance” for publishers.
The main stages in the development of political marketing as theory and practice of modern political process in a democratic society. Use of technology in the practice of political marketing campaign, shaping the image of political leaders and the state.
Study of the structural changes in the market of film distribution in dynamics and systematization of the factors influencing the work of film distributors and measures to eliminate economic losses. Recommendations for further work of film companies.
Проведення комплексного дослідження сутності поняття користувацький контент, його головних рис, переваг серед інших способів просування в соціальних мережах у загальній стратегії просування компанії. Надання практичних рекомендацій щодо використання UGC.
Розробка стратегії просування українських компаній. Надання практичних рекомендацій щодо підготовки сторінки бренду. Аналіз проблем використання користувацького контенту в соціальних мережах. Переваги маркетингового застосування user generated content.
Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.
Definition of the corporate social responsibility concept. Characteristic of the main tools of the corporate social responsibility, and exploration of the possibility of their use in the formation of international marketing strategy of enterprises.
The process of optimizing a website to maximize the conversion of website visitors into customers or buyers. Effectiveness issues of various marketing tools and techniques to increase website conversions. The level of influence of Internet marketing.
Terms of use of marketing communications in the agricultural sector. Different approaches of scientists to determine the essence of the concept of marketing communications in agricultural enterprises, their main constituent elements and features.
Peculiarity of studying the theoretical aspects of Ukraine's strategic partnership. Research on the assessment of parity of foreign trade relations between countries using branding as a tool for managing the competitiveness of the national economy.
Virtual influencers - a new phenomenon in the spheres of social networking, advertising, marketing. Using self-training artificial intelligence to generate post texts and communicate with followers - one of the main prospects of virtual influencers.
Characteristics and structural organization of visual formal elements of modern advertising. Study of the integrative nature, attributes and semiotic mode of functional groups. Selection of subunits, subelements and subparameters of advertising texts.
- 568. Wargaming как бренд
Предпосылки к созданию и причины стремительного роста Wargaming. История развития компании, оценка ее финансовых активов и социальной активности. Формирование бренда Wargaming как работодателя. Создание системы релокации сотрудников в Беларусь из СНГ.
- 569. Web-дизайн как один из ключевых элементов продвижения, расширения и создания четкого образа бренда
Формирование положительного образа бренда, его развитие и самореализация при помощи инструментов маркетинговых коммуникаций. Содержание, структура, функции и этапы реализации маркетинговой стратегии с целью изменения бренда и повышения репутации.
Дослідження видів та особливостей застосування комунікації у політично-управлінських зв'язках з громадськістю. Поширення web-комунікацій в якості ефективного методу ведення політичних кампаній, інформаційного каналу влади і засобу політичної боротьби.