Анализ состояния нефтегазовой отрасли Республики Казахстан. Описание российских, европейских и китайских нефтяных компаний, осуществляющих деятельность на территории Казахстана. Оценка сильных и слабых сторон, возможностей и угроз в их деятельности.
Причини високої результативності застосування методу SWOT-аналізу в організаціях торгівлі. Фактори зовнішнього середовища, визначення місії, цілей та базової стратегії. Вигляд матриці SWOT-аналізу. SWOT-аналіз діяльності оптової фармацевтичної фірми.
The study of advertising as a kind of social activity of man in the worldview-value, moral-ethical and pragmatic aspects. Characteristics of modern ways of influencing public opinion, methods of forming national identity, consciousness of the person.
Improving the comfort of consumers of services and products through advertising. A semiotic approach that explains the types of advertising that affect our subconscious. Symbolism and mythological side of advertising from a cultural point of view.
Symmetry as a way of shaping, creating an image of dynamic visual communications. Consideration of dynamic visual communications as a sphere of interaction between a person and the environment. Rethinking how to design based on the principles of symmetry.
История появления и изготовления кофе, основные его виды и поставщики-экспортеры в мире. Потребление напитка: плюсы и минусы. Общие характеристики рынка кофе в Российской Федерации. Изучение потребительских предпочтений. Фирма "Tchibo" на рынке кофе.
- 487. The "Zdorovyu"
The restaurant "Zdorovyu" in the centre of Ivano-Frankivsk is a vegetarian restaurant with wide variety of healthy food. Quality of food. Characteristic of some dishes. Service. Atmosphere of the restaurant. Modern and pleasant decor. Reasonable prices.
Apple as a manufacturer of personal and tablet computers, music players, phones, software. Apple headquarters in Cupertino. Owners and management. Members of the Board of Directors and Higher staff. Important figures in the history of the company.
Theories for studying attitude change. Love and loyalty to the brand. Definition and types of scandals. Scandals on moral ground. The formation of a certain market situation, the success of marketing programs implemented by manufacturing companies.
Analysis of the concept of ETL-system as the process of this intellectual system operation, its three stages. A brief review of ETL-tools, their important role in obtaining reliable and qualitative data contributing to competitiveness of large companies.
The use of live fire as tools in the design of visual communications. Consideration of ways to attract the attention by creating shocking images based on the conscious formation of a flame. Creation of burning billboards, color-changing inscriptions.
The key principles, functions, systems and methods that allow ensuring market orientation of the production and sales activities of the enterprise, where effective management decisions are based not only on the capabilities of the manufacturer.
- 493. The history of the formation of commodity market infrastructure in Ukraine in XVIII-XX centuries
The history of exchange trading. Analyses peculiarities that undergo general economic and historical conditions. Incorporating the Ukraine into the international system. Purchase and sale of sugar and cereals. Reflecting specialization of products.
Investigation of the effects of reward and punishment powers exercised by power holder on weak partner’s compliance. Analysis of channel conflict in the context of marketing channel in Kazakhstan in the setting of tobacco company and their retailers.
The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.
The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
- 497. The implications on customer brand perceptions of brand extension strategy in the luxury industry
Defining luxury brands: different perspectives. Picturing the luxury market today, classification of luxury goods. Results of the empitical study on luxury fashion brands' extentions. Methodology of the empitical study on luxury brands' extentions.
- 498. The influence of logistic management on economic activities in the realm of public administration
Ensuring the efficient flow of goods, services, and information. Current logistic management practices in public administration, analysis of their strengths and weaknesses, explore their influence on cost efficiency, service quality, economic outcomes.
The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
The article examined medicinal products containing inulin, which are registered on the pharmaceutical market of Ukraine. A comparative analysis of medicinal products by characteristics was carried out: country of manufacture, dosage form, composition.
A set of attributes, which can define a cumulative territorial product that can be offered by balneological resort at the market of the recreational services. The priority of target segments of recreants for balneological resorts entities in Lviv region.
Negotiation process is considered as an interaction process of reaching agreements to provide terms and conditions for the future actions of the parties involved. Role of government in the negotiation process in China. The pace of negotiation in China.
The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.
The article presents in general terms the reasons for increasing the importance of logistics processes optimizing mechanisms’ development concerning the food supply chain participants, as well as the current trends in the development of the business.
The essence of marketing communication strategy and value for each subject. The purpose of its formation, a place in the hierarchy of strategic planning in the enterprise. Step by step procedure for the formation of a marketing communication strategy.
The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.
- 508. The role of domestic transport logistics in the worldwide service market: contemporary challenges
The characteristics, advantages, and disadvantages of road, air, maritime, and pipeline transportation from the perspective of logistics management. Elimination of the infrastructure constraints of railway transport between Ukraine and its neighbors.
The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.
