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  • The developing of a factor model based on significant factors in the macro environment of tourism enterprises. The evaluation and analysis of the factors in the macro environment of tourism enterprises are conducted using the principal components method.

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  • The introduction of marketing tools to manage innovation is becoming one of the main reasons for the success of modern innovations. Innovative activity in the marketing is impossible without the presence at the enterprise of the relevant personnel.

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  • Conceptual Framework of Film Distribution. Results of Interviews Conducted with Industry Experts. Case Studies of Establishing Film Distribution, Glukoza Production. Research outcomes and managerial implications. Recommendations for further research.

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  • The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.

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  • The essence of the notion of "guerilla marketing", analyzes of its usage in the of management in Ltd. "Misto-D". Guerrilla marketing аs popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.

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  • A study of factors affecting the sales of Samsung Galaxy 4. Designing, developing sophisticated database structures and systems the telephone. The study of the pricing strategy. Consideration of the company's activities, telephone sales profitability.

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