Developing a business plan for opening creperie "Tsarskaya" in the center of New York to the Russian diaspora. Analysis of the market and competitors. Developing a marketing plan. SWOT-analysis of the projected places. The assessment of possible risks.

Analysis of the problems of formation of the communication policy of enterprises. Finding ways to ensure business efficiency and improve competitiveness. Build a hierarchical model for the evaluation of synthesized effects of marketing communications.

The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.

Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.

Дослідження потенціалу ChatGPT для автоматизації різноманітних маркетингових завдань. Особливість здатності ChatGPT аналізувати величезні масиви даних і генерувати ідеї для визначення вподобань клієнтів, ринкових тенденцій і аналізу конкурентів.

Analysis of the opinions of urban residents on the possibility of developing renewable energy sources in Vietnam. Factors shaping respondents' preferences. The role of public opinion in the effectiveness of the implementation of renewable energy programs.

History and development Coca-Cola Company. Opening first Coca-Cola's syrup manufacturing plant outside Atlanta in Dallas Texas. Analyzes Coca-Cola’s internal environment. Capitalizing off Coca-Cola's strengths and work to minimize their weaknesses.

The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.

История создания и основные этапы развития исследуемой компании, оценка ее места и значения на современном рынке. Анализ конкурентных преимуществ выпускаемой продукции, ее актуальность и распространенность, ассортимент. Дальнейшие перспективы бизнеса.

Кока-Кола - поставщик № 1 питьевой воды, напитков, соков, нектаров, готовых к употреблению чаев и кофе. Получение прав на товарные знаки. Задачи продвижения брендов. Миссия и общие ценности компании. Прирост продаж в сегменте газированных напитков.

Коммерческая деятельность по выбору организационных форм розничной торговли и методов продажи товаров на примере ОАО "ЦУМ Минск". Основные пути совершенствования коммерческой деятельности по организации розничной продажи товаров и ее стимулированию.

Understanding Colgate-Palmolive as one of the world's biggest Consumer Goods companies by market share with business transactions on six continents. Problem and solution about rural distribution: diagram of current distribution structuring in India.

The regional advertising as a form of mass communication. Comprehensive research of the communicative space of the Tyumen region. Analysis of the reasons for using foreign words in advertising texts. Terms of the different languages vocabulary.

The prerequisites for the introduction of sustainable development and green growth principles into all sectors of the economy are analyzed. The use of ginoshing leads to decline in trust in the green brand. Marketing strategies for green brand promotion.

The study of current mobile market of Uzbekistan with a public vertically integrated manufacturer. The analysis covers the study of market structure, prices and welfare parameters and evaluation of the effect of a possible partial privatisation.

Analysis of trends in the construction industry: with an increase in demand for residential real estate, commercial facilities, with the transition to infrastructure construction. Building an effective system of competitiveness of construction companies.

Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.

Analysis of factors affecting consumer demand, the mechanisms of adjustment and improvement. The construction of the table and the graph the demand curve. The reasons of falling prices, ceteris paribus. The functions of taxes, the problem of subsidies.

The process of exploring joint management as an innovative business model. Market and user segmentation in the economy. Socio-demographic description of the people who used carsharing and exchange things. The specifics of the Russian brands exchange.

General concept of organic food: basic ideas and explanations. Legislative base for organic production. Understanding and estimating trust in organic food. Trust in organic food among Russian and German consumers: comparative analysis of empirical data.

Theoretical analysis of modern competitive strategy. Description of the main strategies of international companies. Feature of using e-commerce in retail. Case study of the streaming video services sector. Exploring the video streaming services sector.

Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.

Is presented applied to reduce the risk of loss of stock, movement within warehouse, quantity, and material values in the isolated integrated logistics system. Application features ABC analysis, ZYZ analysis and the method of determining the boundaries.

The use by copywriters of various techniques of influence on a potential consumer in order to force him to purchase the advertised product. Mechanisms of influence by analyzing the conceptual basis of English-language advertising of electronic devices.

The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.

Study of the perfumery-cosmetic nominative register embodied in the naming corpus. Multistructural specificity reflected in the combination of A-brand (manufacturer), B-basic (individual), C-generic (commodity), D-functional-descriptive integrants.

The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.

Необхідність поширення практики застосування програмного забезпечення Customer Relationship Management для можливого розвитку готельного бізнесу. Оптимізація витрат готельних комплексів на побудову зв ’язків з клієнтами, продажу та маркетингових заходів.

Проведення комплексного дослідження необхідності індивідуального підходу до клієнта і персоніфікації компаній із продажу через програмне забезпечення CRM. Забезпечення умов лояльності клієнта під час сфокусування уваги не на бізнес-процесах підприємства.

Доведення, що в сучасних умовах ведення бізнесу для компаній необхідним є використання CRM-систем. Означення підходів до дефініції CRM, розкриття поняття CRM як ідеології бізнесу з урахуванням клієнтоорієнтованого підходу. Дослідження функцій CRM-систем.