A brief overview of the Russian stock market. Capitalization of the ten largest Russian public companies in 2015-2016. The trading volume-to-capitalization ratio in the Russian stock market compared to the ratio in developed countries’ markets.
An architectural implementation of a flagship store, which is the physical embodiment of marketing in a commercial architecture. Description of cases of identical architectural characteristics of the brand in the flagship store in the East Asia region.
Estimation of methods of fuzzy sets and linguistic variables. Investigation of the correlation between the functional design of wooden furniture and the measure of customer satisfaction according to Taiwan. Research of the basic needs of clients.
- 34. ABC и XYZ анализ
ABC анализ как способ принятия решений связанных с ценообразованием продукта. Качественное управление товарами компании и проведение ежедневного детального анализа большого количества информации по статистике продаж, запасов товара и неликвидов.
Пример проведения анализа прибыли и продаж с использованием ABC-анализа и XYZ-анализа, сцепления групп, определения сезонности и построение графика сезонности. Пути обеспечения ассортимента на основе данных магазина в Еврейской автономной области.
Группировка товарных артикулов по функции "Товарооборот". Оптимизация ассортимента товарной категории "слабые алкогольные напитки". Наполнение, распространение, модернизация и элиминирование товарного портфеля. Слабоалкогольные прохладительные напитки.
The processes of capitalization of economy of Ukraine in the deepening systemic crisis and globalization of the investment market. The influence of marketing on the process of forming costs and finding new sources of value creation in European markets.
Generalization of approaches regarding the categorization of innovative marketing communications, which are used within the framework of the development of trends in the promotion of goods (services). Perspectives of innovative marketing communications.
- 39. Adidas. История
Ади Дасслер как немецкий предприниматель, основатель компании "Adidas". Основные этапы и направления развития крупнейшего производителя спортивной обуви, одежды и инвентаря. Миссия и целевая аудитория данной фирмы, описание ее продукции, конкуренты.
The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.
Dynamic model of adverse selection to examine the interactions between new and used goods markets. Predictions of the effects of adverse conditions. Comparison these predictions with this model where brands physically depreciate at different rates.
- 42. Advertising
The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.
Cultural Preconditions of Gender Stereotypes in Communication. Gender stereotyping in TV and radio advertisements. Gender and language usage. Differences in language usage and worldview. Voiceover characteristics, word choice and use of arguments.
The role of advertising in the modern life of each person. Purpose and function of advertising, which is part of the communication activities of the company. The results of a poll of city residents relations to advertising, factors of its effectiveness.
Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.
Особенности современного вида нестандартной рекламы – Ambient media (использования окружающей среды аудитории), выходящей за рамки плоскости плаката, афиши, баннера, ситиформата. Основные цели и задачи использования Ambient media, ее преимущества.
Розгляд засобів зовнішньої реклами, створення з використанням навколишнього середовища, у якому перебуває цільова аудиторія – ambient-media. Дослідження інструментів та ефективності ambient-media. Аналіз недоліків. Способи просування товарів і послуг.
Аналіз основних носіїв навколишнього простору, що використовуються в рекламних цілях та позначаються поняттям ембієнт-медіа. Класифікації ембієнт-звернень. Найоптимальніші ознаки класифікації ембієнт-реклами. виокремлення у їх межах типів носіїв.
Аналіз основних носіїв навколишнього простору, що використовуються в рекламних цілях та позначаються поняттям ембієнт-медіа. Основна увага приділяється класифікації ембієнт-звернень. Найпопулярніші на сьогоднішній день класифікації ембієнт-медіа.
Empirical studies of transaction costs the Norwegian oil industry over a five year period. Management of organizational behavior in order to reduce costs. Cooperative relations franchisee and the franchisor; improving the administration of transactions.
Technique of process management that provides the analysis of business process basing on event logs. Algorithm for high-level process model discovery, pseudocode of the algorithm. Any information system record event logs. Examples of plug-in execution.
The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.
The electronic procurement systems implementation. The dependence of electronic procurement systems implementation results from the level of profit of an industrial enterprise. The perspective directions for development of electronic procurement systems.
Situation of Logistics Infrastructure. Main objectives of the Transport Strategy. Socio-economical problems of Russia. Elements of Russian transportation infrastructure: Railways, Roads, Pipeline, Waterways, Air transportation and Electricity lines.
Research of logistics opportunities of TRACEKA countries. The role of border crossings in ensuring the flow of goods between countries. Comparative assessment of the logistics gap between TRACEKA countries based on the logistics efficiency index.
Study examines the influence that certain factors exert on business performance at trade shows. These factors are identified in literature as the key at the predevelopment stage of a trade show are considered to have a determining effect for businesses
Sport as an essential part for humanity in everyday life for many centuries. Individual performance - the main factors that influence on the duration of a career in football. Analysis of the transfer market value of clubs in Russian Premier League.
- 58. Analysis of the impact of social networks on customers’ decision to buy online: research concept
The discusses in detail the theoretical foundations of the development of Internet commerce and the factors influencing the decision to online from the point of view of the concept of Web 2.0. The factors of social networks in making a purchase decision.
The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.
Analysis of the specifics of e-commerce development. Legal regulation of the relationship between buyer and seller of goods, works and services on the Internet. Improving the Law of Ukraine "On E-Commerce" in order to eliminate the grounds for abuse.
