The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.
Consideration of the aspect of the anchor shops of the shopping center and their impact on consumers. Analysis of the influence of demographic profile on the perception by customers of a certain store. Development of marketing strategies by managers.
Analysis of the commercial real estate market. Impact of shopper demographic profile on perception of anchor store and entertainment industries. Survey as the main method of collecting data in the development and correction of marketing strategies.
Anticrisis marketing is a part of the anticrisis management of the enterprise. It should be noted that the choice of a marketing strategy in terms of crisis management depends on countless number of factors of the external and internal environment.
The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.
The influence of the perception of the quality of service and the perception of value by the client on the relationship between the hallmarks of the restaurant and the intention of customers to return. Customer experience in full-service restaurants.
Определение ATL (above-the-line) и BTL (below-the-line), их целевые аудитории, виды (печатные СМИ, телевидение, радио, реклама в кинотеатрах, outdoor (наружная реклама), indoor (реклама в местах продаж), на автотранспорте и в Интернете) и инструментарий.
Control of deliveries and shipments as the basic function of the warehouse logistics. The problem of customer interaction in the company of wholesale trade. Customer engagement - a basis of strategy of survival and growth for the company in the market.
Analysis of survey data managers of logistics companies operating throughout Eastern Europe, the existence of integrated systems of business management. The functionality of such systems and the extent of their implementation in daily practice managers.
Основные критерии и особенности взаимодействия с целевой аудиторией. PR-коммуникации В2В с целевой аудиторией на примере компании Vallorbe, а также В2С на примере Cartier. Их сравнительное описание, основные преимущества и недостатки применения.