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коллекция "revolution"
Главная Коллекция "Revolution" Маркетинг, реклама и торговля
  • 151. Digital-технологии при продвижении услуг компаний из сферы онлайн-образования: оценка эмоциональной эффективности инструментов

    Анализ эмоциональной эффективности digital-инструментов при продвижении услуг компаний из сферы онлайн-образования. Успешное выстраивание маркетинговых стратегий. Ключевые инструменты digital-продвижения, их особенности, преимущества и недостатки.

    статья (189,9 K)
  • 152. Dynamic trading in a durable good market with asymmetric information

    Classification sellers on the principle of the price mechanism in the market of durable goods. The impact of product quality on the success of trading income. Assessment purchasing power. The essence of the problem of adverse selection in markets.

    статья (476,1 K)
  • 153. E-mail newsletter based on customer base analysis

    Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.

    дипломная работа (725,2 K)
  • 154. E-mail сообщение как инструмент маркетинга предприятий сферы услуг

    Статья посвящена выявлению новых методов проведения рекламной кампании на предприятиях сферы услуг – e-mail рассылки. Анализ эффективности Интернет-обращений, современные и действующие способы написания e-mail сообщений, механизмы предотвращения спама.

    статья (152,8 K)
  • 155. Ecological marketing as a tool of strategy of hotel business and tourism development

    Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.

    статья (59,8 K)
  • 156. Economic factors investigation influence on communication service demand

    Practical guidelines for the study methods of conducting strategic operations planning and marketing decision-making for Telecom operators, employees of the departments of communication, Internet service providers or telecommunications agencies.

    методичка (382,2 K)
  • 157. Effectivness of price discounts and premium promotions

    The study of interaction of advertising effectiveness to its level and type of promotion products. Certain preferred mode of product promotion to the consumer. The study of the effectiveness of price discounts and bonuses on all advertising levels.

    статья (104,9 K)
  • 158. Effects of product network relationships on demand in russian ecommerce

    Customer lifetime value like one of the key business indicators which we can predict net income, as well as future relations between the company and the client. Characteristics of the several measurements and evaluations of recommendation systems.

    дипломная работа (2,7 M)
  • 159. Electronic commerce in the structure of electronic business

    The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.

    статья (19,1 K)
  • 160. Enhancing the marketing appeal of cinemas in Ukraine amidst times of war based on research of the film distribution market

    The concept of marketing in the culture. The main categories of cultural marketing in the field of film distribution. Research of the film rental market and evaluation of the marketing attractiveness of PJSC "MultiplexHolding" by the integral criterion.

    статья (190,9 K)
  • 161. Enterprise internet marketing instruments

    Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.

    статья (21,5 K)
  • 162. Estimating the value of real estate logistics objects

    Identified the main types of strategic business units value: the market value, liquidation value, replacement cost, cost of reproduction, the investment cost. Analysis of expectations about the state of business activity of the industrial enterprises.

    статья (137,9 K)
  • 163. Ethics of online marketing communications of trade business

    Customer is the main hero of online trade game, so there are online marketing communications to be involved to use the conception of social-ethic marketing. Personification influences on the instruments and online marketing communications approaches.

    статья (335,3 K)
  • 164. European digital marketing management trends

    Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.

    статья (291,2 K)
  • 165. Evaluating the economic efficiency of an advertising campaign as an important part of a small business marketing program

    The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.

    статья (27,0 K)
  • 166. Evaluation of IQOS marketing campaign within an ethical contex

    Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.

    дипломная работа (954,8 K)
  • 167. Event-marketing как инструмент продвижения

    Сущность и задачи event-маркетинга. Его основные инструменты и виды. Профессия event-менеджера. Характеристика event-маркетинга как одной из форм продвижения товаров и услуг в условиях рынка. Спонсорство как средство продвижения event-маркетинга.

    курсовая работа (10,6 M)
  • 168. Event-маркетинг как инструмент продвижения туризма в Республике Башкортостан

    Организация мероприятий event-маркетинга для формирования культурного, экономического потенциала территории. Продвижение туризма в Республике Башкортостан. Повышение имиджа туристического региона, привлекательности его для инвесторов и туристов.

    статья (17,6 K)
  • 169. Event-маркетинг как эффективный инструмент продвижения услуг ресторанного бизнеса

    Проблема совершенствования продвижения услуг ресторанного бизнеса за счет внедрения Event-мероприятий. Маркетинговое исследование предпочтений посетителей ресторана. Определение приоритетного направления для целей его продвижения и дальнейшего развития.

    статья (195,2 K)
  • 170. Event-мероприятия в системе маркетинговых коммуникаций

    Комплексный анализ event-мероприятий, организованных РА "VivaPromo", оценка их эффективности. Характеристики комплекса интегрированных маркетинговых коммуникаций. Проект по презентации деятельности ведущих косметологов, модельеров и рестораторов Брянска.

    магистерская работа (52,9 M)
  • 171. Event-мероприятия как средство повышения уровня вовлеченности в деятельность общественной организации на примере проекта "EnerJew"

    Понятие "event-продвижение" и вовлеченность в общественные организации, их место в комплексе PR-коммуникаций. Использование event-мероприятий для повышения уровня вовлеченности молодежи в деятельность проекта "EnerJew" с этнокультурным компонентом.

    дипломная работа (1004,4 K)
  • 172. Evolution of research streams in the domain of omnichannel in marketing management

    Omnichannel as a new approach to the company's activities in an integrated environment that combines online and offline channels. Three periods in the development of relevant research, the most cited works. Analysis of research topics of each period.

    статья (93,5 K)
  • 173. EVP как инструмент формирования HR-бренда в финансовой сфере

    Развитие теории управления человеческими ресурсами, определение и структура HR-брендинга. Подходы к формированию бренда работодателя. Развитие теории управления человеческими ресурсами. Описание атрибутов ценностного предложения бренда работодателя.

    дипломная работа (132,0 K)
  • 174. Exploring green marketing factors influencing consumers' purchase intentions toward green buildings

    An analysis of the threat of an environmental crisis and an assessment of the current imbalance in the environment. Increase environmental awareness and develop a strategy of "green marketing". Perception by consumers of its factors in the estate sector.

    статья (103,8 K)
  • 175. Exploring the role of client communities in increasing companies' value

    Role of client communities in managing relationship with customers. Client communities implementation: best practices. Comparison of telecommunications companies which have, do not have online client communities. Limitations, future research directions.

    дипломная работа (3,1 M)
  • 176. Factor Model of the Significant Factors in the Macro Environment of Tourism Enterprises

    The developing of a factor model based on significant factors in the macro environment of tourism enterprises. The evaluation and analysis of the factors in the macro environment of tourism enterprises are conducted using the principal components method.

    статья (347,7 K)
  • 177. Factors determining consumers’ perception of advertising messages in social networks

    Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.

    дипломная работа (2,4 M)
  • 178. Factors driving customer engagement with the global beauty brands via social media marketing

    Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.

    дипломная работа (1,3 M)
  • 179. Factors influencing online impulse buying behavior: evidence from young Russian consumers

    E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.

    дипломная работа (199,2 K)
  • 180. Fake reviews in e-commerce marketing

    Analysis of supply and demand in the market. A study of the manipulation of reviews in the electronics industry and commerce. Evaluation of the influence of online reviews as a source of information when making a decision to purchase a particular product.

    статья (23,7 K)

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