Анализ эмоциональной эффективности digital-инструментов при продвижении услуг компаний из сферы онлайн-образования. Успешное выстраивание маркетинговых стратегий. Ключевые инструменты digital-продвижения, их особенности, преимущества и недостатки.
Classification sellers on the principle of the price mechanism in the market of durable goods. The impact of product quality on the success of trading income. Assessment purchasing power. The essence of the problem of adverse selection in markets.
Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.
Статья посвящена выявлению новых методов проведения рекламной кампании на предприятиях сферы услуг – e-mail рассылки. Анализ эффективности Интернет-обращений, современные и действующие способы написания e-mail сообщений, механизмы предотвращения спама.
Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.
Practical guidelines for the study methods of conducting strategic operations planning and marketing decision-making for Telecom operators, employees of the departments of communication, Internet service providers or telecommunications agencies.
The study of interaction of advertising effectiveness to its level and type of promotion products. Certain preferred mode of product promotion to the consumer. The study of the effectiveness of price discounts and bonuses on all advertising levels.
Customer lifetime value like one of the key business indicators which we can predict net income, as well as future relations between the company and the client. Characteristics of the several measurements and evaluations of recommendation systems.
The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.
The concept of marketing in the culture. The main categories of cultural marketing in the field of film distribution. Research of the film rental market and evaluation of the marketing attractiveness of PJSC "MultiplexHolding" by the integral criterion.
Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.
Identified the main types of strategic business units value: the market value, liquidation value, replacement cost, cost of reproduction, the investment cost. Analysis of expectations about the state of business activity of the industrial enterprises.
Customer is the main hero of online trade game, so there are online marketing communications to be involved to use the conception of social-ethic marketing. Personification influences on the instruments and online marketing communications approaches.
Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.
The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.
Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.
Сущность и задачи event-маркетинга. Его основные инструменты и виды. Профессия event-менеджера. Характеристика event-маркетинга как одной из форм продвижения товаров и услуг в условиях рынка. Спонсорство как средство продвижения event-маркетинга.
Организация мероприятий event-маркетинга для формирования культурного, экономического потенциала территории. Продвижение туризма в Республике Башкортостан. Повышение имиджа туристического региона, привлекательности его для инвесторов и туристов.
Проблема совершенствования продвижения услуг ресторанного бизнеса за счет внедрения Event-мероприятий. Маркетинговое исследование предпочтений посетителей ресторана. Определение приоритетного направления для целей его продвижения и дальнейшего развития.
Комплексный анализ event-мероприятий, организованных РА "VivaPromo", оценка их эффективности. Характеристики комплекса интегрированных маркетинговых коммуникаций. Проект по презентации деятельности ведущих косметологов, модельеров и рестораторов Брянска.
Понятие "event-продвижение" и вовлеченность в общественные организации, их место в комплексе PR-коммуникаций. Использование event-мероприятий для повышения уровня вовлеченности молодежи в деятельность проекта "EnerJew" с этнокультурным компонентом.
Omnichannel as a new approach to the company's activities in an integrated environment that combines online and offline channels. Three periods in the development of relevant research, the most cited works. Analysis of research topics of each period.
Развитие теории управления человеческими ресурсами, определение и структура HR-брендинга. Подходы к формированию бренда работодателя. Развитие теории управления человеческими ресурсами. Описание атрибутов ценностного предложения бренда работодателя.
- 174. Exploring green marketing factors influencing consumers' purchase intentions toward green buildings
An analysis of the threat of an environmental crisis and an assessment of the current imbalance in the environment. Increase environmental awareness and develop a strategy of "green marketing". Perception by consumers of its factors in the estate sector.
Role of client communities in managing relationship with customers. Client communities implementation: best practices. Comparison of telecommunications companies which have, do not have online client communities. Limitations, future research directions.
The developing of a factor model based on significant factors in the macro environment of tourism enterprises. The evaluation and analysis of the factors in the macro environment of tourism enterprises are conducted using the principal components method.
Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.
Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.
Analysis of supply and demand in the market. A study of the manipulation of reviews in the electronics industry and commerce. Evaluation of the influence of online reviews as a source of information when making a decision to purchase a particular product.
