The use of information systems and digital technologies in the organization of logistics processes. Management of relations with consumers of enterprises of various types of economic activity in the conditions of rapid development of the digital economy.
Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.
Identification of the structural-narrative, semiotic, and archetypal properties of the Ukrainian multimodal narrative as a semiotic space of secondary signification and social mythologization. Study of narrative plots and formal-narrative structures.
Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.
Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.
Tests the effects of both direct and indirect network externalities for the merchants’ card acceptance probability based on the representative survey of 800 traditional merchants from all Russian regions. Current non-cash retail payment market analysis.
Discussion of neuromarketing as a research method, definitions and existing tools, analysis of ethical problems in this area. Perceptions and experience of neuromarketing practitioners, the formation of knowledge about this type of marketing research.
Brand as a means of managing relationships between organizations and their target groups. The creation of the Carpathian brand, which should reflect all elements of the uniqueness of the territory. The development of a social tourism institute in Ukraine.
Определения понятия "новая нормальность", описание трендов новой нормальности. Концептуальная клиент-центрированная модель new-normal маркетинга. Формирование концептуальной клиент-центрированной модели new-normal маркетинга, диджитализация общества.
Формування та розвиток нового спортивного бренду Найк студентом Ф. Найтом, бігуном на середні дистанції в команді Орегонского університету. Сучасні проблеми компанії, напрямки та перспективи їх вирішення. Конкурентні переваги на ринку спортивного взуття.
Models of the consumer choice process. Affect and Non-Conscious Processes. Review recent research in a number of different aspects of the consumer choice domain and highlight work that suggests that nonconscious components may play an important role.
The success factors encompass the alignment of online and offline touchpoints, customer data utilization, personalized marketing approaches, and the utilization of innovative technologies such as artificial intelligence and big data analytics.
Tools that allow for the analysis of individual areas of the trade range. The adoption of complex decisions related to the development of strategies, the choice and the formation of trading range, pricing, movement and presentation of goods in the store.
The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.
Consideration of the specifics of using visual metaphors in the design of social advertising of foreign advertising campaigns on environmental topics. Study of the specifics of visual and expressive means in social advertising, types of visual metaphors.
The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.
Review of perfume advertising taking into account verbal, visual and olfactory modes. A comparison of the types of perfume advertising distinguished as a type of catalog for the professional sales agent, the potential consumer. Multimodal cohesion.
The article is an attempt to highlight the perfume advertisement peculiarities, focusing on such basic semiotic modes as verbal, visual and olfactory. These modes are viewed through the prism of their components and corresponding component fillers.
Изложение этапов рest-анализа предприятия: политических, экономических и технологических факторов, влияющих на предприятие; модель Майкла Портера (новые игроки на рынке, конкуренты, предлагающие продукты-заменители, власть покупателей, сила поставщиков).
Складові маркетингу сільськогосподарського підприємства. Етапи процесу розробки маркетингової стратегії. Модель розробки стратегії для сільськогосподарських підприємств. Визначення переваг та недоліків використання PEST-аналізу для аграрних підприємств.
Targeted advertising as a social phenomenon in a post-panoptic society. The evolution of advertising technologies. Specificity of modern social interaction of communications. Relationship between targeted advertising and behavior patterns of consumers.
The role of tourism in creating a city brand. Tourists are one of the groups that can disseminate information about a city's competitive advantages. The role of the Vienna Tourist Board in creating the brand of Vienna as a tourist and business center.
Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.
The essence of sales, sales activity, and sales planning of the enterprise products. Investigation of factors influencing sales planning. Calculation of capacity of the product market. Elements of ensuring the efficient functioning of the sales system.
Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.
Исследование материалов, способствующих продвижению бренда или товара в местах продаж и дополнительного привлечения внимания. Расположение рекламной информации на тротуарной плитке, панелях, штендерах. POS-материалы, используемые в сфере гостеприимства.
Deals and characteristic with the influence of the artistic element of the advertising message on the effectiveness of the commercial offer. Postmodernism is defined as artistic behavior that is effectively used in the modern advertising business.
Создание корпорациями собственных цифровых каналов коммуникации с потенциальными потребителями. Использование профессиональных журналистских приемов для создания медийного контента. Доступность современным брендам новых методов работы с аудиторией.
PR-инструменты, используемые для продвижения Вооруженных Сил Российской Федерации: работа со средствами массовой информации, рекламные сувениры и др. Организация PR-деятельности в сети Интернет. Освещение службы по контракту на теле- и радиопередачах.
