Nowadays, market relations are increasingly becoming the main factors in regulating the fish products production, affecting the price level and dynamics and other activity indicators. Modern parameters of developing the domestic fishing industry.

Assessment of the process of maintaining the image of an innovative enterprise as a factor of its competitiveness in the face of new challenges and threats. Analysis of the authors ' approaches to evaluating the process of forming and maintaining.

Определение ATL (above-the-line) и BTL (below-the-line), их целевые аудитории, виды (печатные СМИ, телевидение, радио, реклама в кинотеатрах, outdoor (наружная реклама), indoor (реклама в местах продаж), на автотранспорте и в Интернете) и инструментарий.

Control of deliveries and shipments as the basic function of the warehouse logistics. The problem of customer interaction in the company of wholesale trade. Customer engagement - a basis of strategy of survival and growth for the company in the market.

Analysis of survey data managers of logistics companies operating throughout Eastern Europe, the existence of integrated systems of business management. The functionality of such systems and the extent of their implementation in daily practice managers.

Основные критерии и особенности взаимодействия с целевой аудиторией. PR-коммуникации В2В с целевой аудиторией на примере компании Vallorbe, а также В2С на примере Cartier. Их сравнительное описание, основные преимущества и недостатки применения.

Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Review of the main digital banking marketing tools.

Analysis approach to appraisal of frontline personnel using competency approach and different stages of life cycle, with satisfaction and loyalty. Principles of building the relationships with frontline personnel in the system of internal marketing.

Overview of multisided platform concept: definitions and evolution of approaches. Multisided platforms as a new business model. Advantages and disadvantages of multisided platform approach in the fast-moving consumer goods industry. FMCG industry.

Consumer market analysis is part of a successful business. Consideration of the concept of Big Data as a factor in the transition to a personalized approach in the study of consumer behavior. Big Data and its impact on the marketing activities companies.

The understanding of BigData is understood as the main factor in the transition to the personalized approach to the future behavior. Viznachennya, with a kind of BigData rank, is pouring in on marketing dіyalnіst of the most important business.

Feature of rivalry, with the participation of Airbus and Boeing in the international market of aircraft. The international competition, trade disputes in the market of the aircraft. The main reasons for trade disputes between the United States and Europe.

The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.

Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.

Анализ статистики украинского рекламного рынка, исследование его объемов, структуры и данных по основным рекламным категориям за 2012-2013 годы. Определение понятия "BTL-коммуникаций" и области их применения в рекламе как маркетингового воздействия.

Концептуализация и анализ BTL как инновационной рекламной технологии. Определение понятия "BTL-коммуникаций" и области их применения в рекламе. Анализ динамики и статистики украинского рекламного рынка, места и доли сектора BTL рекламы, ее подвидов.

Analysis of the problems of formation of the communication policy of enterprises. Finding ways to ensure business efficiency and improve competitiveness. Build a hierarchical model for the evaluation of synthesized effects of marketing communications.

Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.

Дослідження потенціалу ChatGPT для автоматизації різноманітних маркетингових завдань. Особливість здатності ChatGPT аналізувати величезні масиви даних і генерувати ідеї для визначення вподобань клієнтів, ринкових тенденцій і аналізу конкурентів.

Analysis of the opinions of urban residents on the possibility of developing renewable energy sources in Vietnam. Factors shaping respondents' preferences. The role of public opinion in the effectiveness of the implementation of renewable energy programs.

History and development Coca-Cola Company. Opening first Coca-Cola's syrup manufacturing plant outside Atlanta in Dallas Texas. Analyzes Coca-Cola’s internal environment. Capitalizing off Coca-Cola's strengths and work to minimize their weaknesses.

The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.

История создания и основные этапы развития исследуемой компании, оценка ее места и значения на современном рынке. Анализ конкурентных преимуществ выпускаемой продукции, ее актуальность и распространенность, ассортимент. Дальнейшие перспективы бизнеса.

Кока-Кола - поставщик № 1 питьевой воды, напитков, соков, нектаров, готовых к употреблению чаев и кофе. Получение прав на товарные знаки. Задачи продвижения брендов. Миссия и общие ценности компании. Прирост продаж в сегменте газированных напитков.

Коммерческая деятельность по выбору организационных форм розничной торговли и методов продажи товаров на примере ОАО "ЦУМ Минск". Основные пути совершенствования коммерческой деятельности по организации розничной продажи товаров и ее стимулированию.

Understanding Colgate-Palmolive as one of the world's biggest Consumer Goods companies by market share with business transactions on six continents. Problem and solution about rural distribution: diagram of current distribution structuring in India.

The regional advertising as a form of mass communication. Comprehensive research of the communicative space of the Tyumen region. Analysis of the reasons for using foreign words in advertising texts. Terms of the different languages vocabulary.

The study of current mobile market of Uzbekistan with a public vertically integrated manufacturer. The analysis covers the study of market structure, prices and welfare parameters and evaluation of the effect of a possible partial privatisation.

Analysis of trends in the construction industry: with an increase in demand for residential real estate, commercial facilities, with the transition to infrastructure construction. Building an effective system of competitiveness of construction companies.

Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.