The concept of marketing in the culture. The main categories of cultural marketing in the field of film distribution. Research of the film rental market and evaluation of the marketing attractiveness of PJSC "MultiplexHolding" by the integral criterion.

Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.

Identified the main types of strategic business units value: the market value, liquidation value, replacement cost, cost of reproduction, the investment cost. Analysis of expectations about the state of business activity of the industrial enterprises.

Customer is the main hero of online trade game, so there are online marketing communications to be involved to use the conception of social-ethic marketing. Personification influences on the instruments and online marketing communications approaches.

Based on an analysis of world trade in services, the most important areas of regional trade agreements have been identified. Finding ways to expand agreements on partnership and cooperation in the provision of services (for example, transport services).

Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.

The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.

Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.

Сущность и задачи event-маркетинга. Его основные инструменты и виды. Профессия event-менеджера. Характеристика event-маркетинга как одной из форм продвижения товаров и услуг в условиях рынка. Спонсорство как средство продвижения event-маркетинга.

Организация мероприятий event-маркетинга для формирования культурного, экономического потенциала территории. Продвижение туризма в Республике Башкортостан. Повышение имиджа туристического региона, привлекательности его для инвесторов и туристов.

Проблема совершенствования продвижения услуг ресторанного бизнеса за счет внедрения Event-мероприятий. Маркетинговое исследование предпочтений посетителей ресторана. Определение приоритетного направления для целей его продвижения и дальнейшего развития.

Основные цели, задачи и классификация event-мероприятия. Главная характеристика эффективности традиционной рекламы. Особенность проведения выставок, приемов и ярмарок. Анализ исследования оценки результативности проведенных специальных мероприятий.

Комплексный анализ event-мероприятий, организованных РА "VivaPromo", оценка их эффективности. Характеристики комплекса интегрированных маркетинговых коммуникаций. Проект по презентации деятельности ведущих косметологов, модельеров и рестораторов Брянска.

Понятие "event-продвижение" и вовлеченность в общественные организации, их место в комплексе PR-коммуникаций. Использование event-мероприятий для повышения уровня вовлеченности молодежи в деятельность проекта "EnerJew" с этнокультурным компонентом.

Conducting a comprehensive analysis of political advertising and campaigning from 1991 to the last presidential elections. The media as a reference point in choosing the political sympathies of addressees. Active phase of advertising development.

Omnichannel as a new approach to the company's activities in an integrated environment that combines online and offline channels. Three periods in the development of relevant research, the most cited works. Analysis of research topics of each period.

Развитие теории управления человеческими ресурсами, определение и структура HR-брендинга. Подходы к формированию бренда работодателя. Развитие теории управления человеческими ресурсами. Описание атрибутов ценностного предложения бренда работодателя.

Using the example of cognitive space, compare the discourse community's understanding of the tourism sphere in the pre-pandemic and pandemic periods; trace what the pandemic caused in the minds of representatives of the English-speaking community.

An analysis of the threat of an environmental crisis and an assessment of the current imbalance in the environment. Increase environmental awareness and develop a strategy of "green marketing". Perception by consumers of its factors in the estate sector.

Role of client communities in managing relationship with customers. Client communities implementation: best practices. Comparison of telecommunications companies which have, do not have online client communities. Limitations, future research directions.

The developing of a factor model based on significant factors in the macro environment of tourism enterprises. The evaluation and analysis of the factors in the macro environment of tourism enterprises are conducted using the principal components method.

Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.

Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.

E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.

Analysis of supply and demand in the market. A study of the manipulation of reviews in the electronics industry and commerce. Evaluation of the influence of online reviews as a source of information when making a decision to purchase a particular product.

Perspective trends in the fashion industry development from the point of view of conscious rational and ecological consumption of clothing. The role of a socially responsible attitude to clothing production, which affects the ecology of the environment.

Prerequisites for the development of logistics systems at agricultural enterprises. Overview of the "agrologistics system" category. Basics of the economic mechanism of their functioning. Peculiarities of modeling management decisions in logistics.

Improving the economic effectiveness of wholesale companies and the creation of effective marketing strategies. The key factors that determine success of wholesaler marketing strategies, indicators and characteristics the effectiveness of the link.

Modern means of forming a model of the behavior of the consumer. Purposes of using metaphors and extreme factors in advertising. Ensuring creativity and relevance of the advertised product. Emotionality is a factor in the effectiveness of advertising.

Examining the tools and techniques that media organizations use at the present stage to conduct marketing research of the target audience - to find out their needs, interests, expectations and assessments regarding the media products they consume.