Consideration of the concept of soft power as a key factor in filling the sports diplomacy of modern countries with content, in particular in the context of the start of a full-scale Russian war against Ukraine. Analysis of the tools of sports diplomacy.

Sports is a popular leisure activity. Place of sports in the life of Britain. Cricket, football, lawn tennis, golf and rugby is the most popular sports that began in Great Britain. Sport is a very important part of a child's education in Great Britain.

Sport as an individual group activity pursued for exercise or pleasure, often involving the testing of physical capabilities and taking the form of a competitive game. Kinds of sport: athletics, swimming, basketball. The first ancient Olympic Games.

The purpose of the article is to identify the characteristics of sports and animation services in cities and to establish the feasibility of training for sports and animation events in places of mass entertainment. The theoretical analysis is used.

Characteristics of the specifics of squash as a racquet sport. Analysis of history of invention the game and its becoming an international sport. Description of the squash court and the rules of the game. Study of the popularity of squash in the world.

Study of the European experience in the development of ecotourism and the development of proposals for its use at the level of state administration and development regulation. Assessment of the peculiarities of its support and regulation by the state.

The aspects of the youth and children tourism, the principles of tourism classification. The problems of the state regulation of the youth and children tourism development in Ukraine. The importance of tourism in the socially significant activity.

Justification of the need for understanding of the forms and principles of interaction of executive authorities of various levels and organizations working in the field of tourism. Conducting a structural analysis of the Federal Agency for Tourism.

Improving state regulation in the field of tourism. Development of theoretical foundations and practical proposals for the development and support of rural green tourism enterprises in Ukraine as a form of entrepreneurial activity in the countryside.

Importance of statistical accounting for the implementation of the principles of inclusive development. Definition of the experience of leading European countries in inclusive development issues. Role of tourism in the processes of inclusive development.

Analysis of the degree of compliance of the percentage of body fat, the body mass index of students to national standards. Evaluation criteria for boys. The risk groups with a sedentary lifestyle, excessive nutrition, with unregulated physical activity.

Approaches to assessing the country's competitiveness in the tourism sector. Assessment of Ukraine's competitiveness in the European tourism market, its strengths and weaknesses. Ways to improve it when integrating into the European tourism market.

Characterization of the main new elements that questioned the classical forms of training and planning of the training process. It was determined that various technical techniques with and without the ball make up the content of basketball training.

State promotion of tourism in Spain and its role in the development of the country. The aggravation of competition in tourist markets in the conditions of the economic crisis. Development of promotion strategies and changing the image of companies.

Sustainable tourism development, including tourism’s COVID-19 recovery, requires a holistic view of the research of tourist and recreational resources of the Carpathian region and determination. The development of tourism in a particular area contributes.

Improving the professional training of Ukrainian athletes. Analysis of key aspects affecting the performance results of a sports team.Study of the impact of jetlag on the functionality of handball players. Choosing a strategy and tactics for the game.

The object of study is the process of training in handball at the professional level. The subject of the study is the physiological aspects of training in the context of the specifics of the training process in handball. Particular attention is paid.

Development of talent in sports of high achievements. Long-term models of sportsmen's development. Thoughtful training from Erikson. Implementation of pre-detection and post-detection procedures in talent development. Search for potential talent.

Assessment of the physical culture and sports activities of capoeira and aikido athletes in the first and second periods of adulthood. Its importance lies in the development of appropriate reactions and motor skills, preservation of joint mobility.

Peculiarities of human resource management in a modern organization. The concept of advertising in sports and tourism organizations. The concept and essence of advertising. Consumers of the creativity of advertisements: development of a measurement scale.

Characteristic features of the integrated use of electrical stimulation affects more effectively improve the biomechanical characteristics of the high jump. Analysis additional means for improving technical skills and improve performance athletes.

Countermeasures taken by governments in the COVID-19 situation. The legal innovation, the police forces and the innovative technical and technological solutions and the links between them. Challenges posed by the next UEFA European Football Championship.

Development a technology of social and educational prevention of addictive behavior in children as part of the organization of a healthy lifestyle. Analysis of procedural implementation of children’s addictive behavior in life of territorial community.

Consideration of aspects of a comprehensive strategy for sustainable development of urban tourism, which is based on the concepts of tourism decentralization and reverse logistics. Geological planning of tourist flows and determination of their needs.

Analysis of the damage caused to the tourist economy from the thermal activities. Restoration of resorts, massive unemployment and the closure of businesses in Egypt and Tunisia. Map of European countries with the greatest terrorist threat to tourists.

Definitions of the links between the level of students' overall self-esteem and their perception of the level of sophistication in sailing. Building an adequate self-image and positive image of the inner self as a key element in achieving success in life.

The short characteristic of functional condition of trained and untrained young men in conditions of physical rest is given in the paper following the analysis of unitary pulse low-frequency electric current influence on the specified processes.

The concept of gender transformative tourism which is defined as a form that challenges and transforms gender norms and relations in favour of gender equality and social justice. The new trends in the hospitality industry: digitalisation, personalisation.

Regression and correlation analysis of employment impact factors in the context of sectors related to the tourism sector in Greece (air transport, hotels and restaurants, leisure sector). The impact of international tourism on employment in other sectors.

The use of additional means in the training of qualified field hockey players that contribute to the improvement of the abdominal breathing pattern. The effectiveness and impact of training sessions using the method of endogenous hypoxic breathing.