L’article present est le reflet du contenu des textes originaux des medias franfais. La nouveaute scientifique reside dans le fait qu’il permet d’etudier les principes de base de la construction de l’image de notre pays par les journalistes etrangers.

Description of the field of knowledge and understanding of the historical context of librarianship and the first libraries in the Ancient East and the history of their formation. Finding the Ashurbanipal Palace and its library during excavations.

Analysis of types of library and information services using theoretical foundations. Determining the role and place of participants (users and information specialists) in this field of library activities. Service provided to external users of the Library.

Analysis of library and information magazines of the United States of America, Great Britain, Germany. Characteristics of publications on the thematic orientation. Problems and directions of the library industry in Ukraine. The role of the magazine.

Study of Homeric and Russian ethnographic literary catalogs. The use of special mnemonic techniques that enrich the text with additional artistic samples. Creation of onomastic connotations of counterpoint to a quasi-documentary register of works.

The research of fashion discourse concentrating mostly on male fashion and its discourse representation in Gentlemen’s Quarterly and Esquire fashion articles. Promoting designers, fashion houses and the importance of fashion and trends in people’s life.

This article is devoted to the research of "The Name Russia” project as an example of manipulative media communication considered in terms of cognitive and communicative linguistics, speech act theory and the conception of practice in the social sciences.

The importance of radio as a means of disseminating information. Negative aspects of television as a means of "zombifying" people. The growing importance of the Internet, the involvement of young people in the world wide web. The main types of websites.

The preservation of cultural and spiritual heritage in the Russia. Religious situation and state-confessional relations in the country. Promotion of basic ideas, historical processes, new living conditions in Russian society with the help of journalism.

Information, discussion and representation as a political functions of press in Great Britain. Characteristics of popular local and regional newspapers. The principles of British broadcasting on television and radio. Services of BBC and ITV corporations.

The role of mass media in modern life. Pros and cons of television. A main ways to provide information and display the news of dramatic events, natural disasters, plane crash, murders and world wars. Interesting facts about the history of television.

Assessment of the scale of the formation of new paradigms of speech behavior of journalists and the frame of feedback from readers. A study of the functioning in the network space of media texts with provocative content that form the social underground.

The use of the content analysis method in the process of investigation of high quality British and Ukrainian newspapers has revealed the most common stereotypes of public relations as an area. Study of concept of media reception of professional activity.

Qualitative and quantitative analysis of the media topics. Distribution of information, develop and promote efficient technical standards to improve the management and exchange of information between content providers, intermediaries and consumers.

Researching the relationship between media and democracy in African contexts. Analysis of the forms of political communication, the role of the African media in the processes of democratization. Examples of alternative types of political communication.

Analyzes memes as a form of visual communication in war conditions, on the example of memes with Oleksii Arestovych and Valerii Zaluzhnyi, during the Russian armed aggression against Ukraine. Two forms of this method of communication have been described.

Analysis of memes as a form of visual communication in war conditions, on the example of memes with Oleksii Arestovych and Valerii Zaluzhnyi, during the Russian armed aggression against Ukraine, definition of forms of this method of communication.

The specifics of language and communication of the modern professional music discourse in Russian specialized media. The mechanisms of metaphorization The common metaphors, aspects of their usage. The new media language in the field of music journalism.

Characteristic of public journalism of Galicia in 1894-1914. Analysis of newspaper articles of the Lviv era of M. Hrushevskyi's life. Coverage of the development of the Ukrainian movement during the years of war and revolution in the magazine "Dilo".

The use of simulacrums and urban mythologists in the media space. Visual advertising code as an object of understanding and myth-making U. Eko. Looking at advertising from the point of view of satisfying the needs of philosophical heritage J. Geisinga.

Identification of the use of such manipulative techniques as repetition, selective presentation of facts, labeling, appeal to authority, false dilemma, logical fallacy of dubious causation. Derogative vocabulary in relation to Ukraine and Ukrainians.

The topic of research on how television journalism uses a wide range of opportunities available to it to conduct an informational struggle live for the dissemination of true data is relevant in the article. Telethons in Ukraine during a large-scale war.

Analysis of the concept of new media as a phenomenon affecting the mediatization of modern political discourse. Defining the differences between traditional media and new media. Thought of new media that contributed to the process of mediatization.

A study of the reasons for the growing distrust of official and new media in West Africa, Ghana and Nigeria, as the main sources of political information in the region. Survey of media audiences in Nigeria and Ghana that are interested in political news.

Аналіз проблеми відношення "читач-бібліотека" в університетській бібліотеці. Характеристика контингенту відвідувачів Центральної наукової бібліотеки ХНУ імені В.Н. Каразіна. Аналіз способів отримання інформації, яким надають перевагу у сучасності.

Characterization of the phenomena of oligarchization and offshorization as factors that are problematic conditions of influence on the media market. Analysis of media ownership owned by oligarchs. Study of sectors of influence of media holdings.

News as a broadcast genre of journalistic style, which is interpreted as a special genre of mass media or a genre of modern information media. Its distinctive features and characteristics of the author, communicative goals, distinguishing features.

The definition of the mass media. Linguistic features of the press and requirements of graphology and Punctuation. Grammatical peculiarities of article writing. The notion of "title" as a communicative unit, its lexical and grammatical peculiarities.

Огляд історії cтвopeння пepшoгo ciмeйнoгo видaння. Пopiвняння видaнь Cosmopolitan piзних poкiв. Опис взaємoвiднocин з пpoтилeжнoю cтaттю як пpoвiдного мoтиву в жуpнaлi Cosmopolitan. Огляд aкцeнту нa пoєднaннi тpaдицiйнoї тa cучacнoї iдeoлoгiй фeмiннocтi.

The changes in the area of values in the practice of science and science dissemination in the media. The medical experts and experts representing various fields and disciplines, disseminating knowledge about the coronavirus and the pandemic in the media.