The paper deals with analyzing the features of authentic English advertising slogans from the linguistic point of view. The study considers the means of figurative creation of the advertising text component – the slogan, the verbal equivalent of the logo.

Benefits of issuing municipal bonds to local authorities and their attractiveness for potential investors. Types of institutions in the financial infrastructure of the region operating in developed countries and their role in financing regional needs.

Assessment of the main factors affecting the price the mergence and acquisition. They take into account when making decisions in the financial management training. Improving knowledge on the state of the target company from both buyers and sellers from.

Purposes and considerations of rates and ratio analysis. Characterization study of the financial liquidity of the company. The peculiarity of the balance sheet by Intel and IBM reports. The peculiarity of the depreciation of the book value of the asset.

A training exercise for the formation of students vocabulary and grammar skills and develop the language skills. Communicative tasks as a source of linguistic and regional geographic information, which is used as sample for constructing statements.

Research of individual and author's use of metaphor-florisms, reflecting the signs of personal attitude and worldview. Creating poetic imagery and expressiveness in the study of florisms and their symbolic representation in Spanish folklore poetry.

Analyze the evolution of challenges related to the European Neighborhood Policy and the place of Ukraine in it. The evolution of Italy's perception of Europe's policy towards its neighbors in the period when the Eastern Partnership was introduced.

A feature of the study of the history of the emergence of football. Development and publication of the rules of the game. Review of scientific and theoretical approaches to football violence in Europe. Characteristics of hooliganism between gamblers.

Development of design ballpoint freewheel for autorotation starters midline internal combustion engines. Definition of force interaction and maximum torque for the case where the grooves of one coupling half live in the manufacturing technology.

The problem of intercultural communication. Language training in the system of higher professional education. The current situation on the world labour market, the possibility of entering the international arena in future professional activities.

Consider the literature on the issue to create a classification of skills and knowledge that should be taught at the undergraduate level of higher education. Comparison of possible ways of theoretical classification with current real life courses.

The paper analyzes concept of a "language barrier" and the essence of difficulties that arise. Reveals essence of communication concept, substantiates various communication functions, analyzes its structure and proposes different models of communication.

Familiarity with the key features of the formation and development of English aviation terminology. Specialized dictionary as the most important part of the linguistic fund. General characteristics of the etymological foundations of terminology.

Thought of lexemes that indicate trends in its development. Analysis of the description of neologisms that arose as a result of communication in social networks. Identification of word classes and selection of dominant processes of their word formation.

Analysis of the ways of rendering the names of military equipment and weapons by means of Ukrainian: full borrowing of the English abbreviation, full translation and creation on its basis of the Ukrainian abbreviation, transcription, transliteration.

Possibilities of using the project method to gain students practical experience. Applying by means of teachers the means of practice-oriented training for organization of classroom and non-auditing project activity of students in the Kharkov insitute.

Analysis of the problem of using communicative tasks to form future philologists’ dialogic speaking competence. The effectiveness of using communicative tasks in teaching a foreign language and the peculiarities of their implementation at the class.

The study of problems regarding the general characteristics of the English-language lexical reading competence, the goals of its formation in primary and secondary school students. Allocation of components of competence, knowledge, communication skills.

Analysis and specifics of mechanisms for the formation of foreign language competence in Economics students by means of English and German in the course "English in the business sphere". Development of communicative competence of future specialists.

Analysis of the formation of foreign language communicative competence among lawyers. Determining the ability to communicate in a foreign language in a foreign language environment. Isolation of components of foreign language communicative competence.

Analysis of the combination of buying a basic asset and barrier options with a lower border, while simultaneously selling vanilla contracts. Protection of investors with bonus certificates from stagnation in the market and from its sudden growth.

Process of forming the qualities of oral culture in future specialists in information, library and archives business. An effective ways of developing their speech culture. The need of work and communication on improving the culture of student speech.

Definition of foreign language communicative competence. Establishing the dependence of successful foreign language communication on the level of vocabulary knowledge, which ensures adequate use and understanding of lexical units in communication.

Contradictions between the requirements of the state to organize a constructive pedagogical process in educational institutions. Use in the practice of training teachers training, special training professionally directed organization of student leisure.

Analysis of the history of Ukrainian suffixation in the cognitive aspect. Genesis development of Ukrainian suffix means. The factors of borrowing suffixes by lexeme Slavs in the Proto-Slavic period are in Latin, Polish and German. History of semantics.

Improving students' knowledge and speech development. Conducting quizzes, discussions and role-playing games in lessons. Positive advantages of formative assessment and its characteristics. Using the judgment of teachers in Ukrainian language classes.

Formation of the culture of non-verbal communication of educational migrants in the process of intercultural education. Taking into account the peculiarities of the national character of students, speech etiquette and the status of communication partners.

Formation of non-verbal communication of migrants in the process of intercultural education. Problems of foreign citizens during cross-cultural interaction. Characteristic features of the process of forming a culture of non-linguistic interaction.

The main direction of development of the modern system of education and teaching in particular, is the system integration of digital technologies into the educational process. The evolutionary analysis of digitalization of foreign language learning.

The peculiarity of the development of aesthetic culture, creative thinking and interests of younger children of preschool age. Problems of formation of the correct assessment of the environment by the kids. Analysis of the growth of sensuous education.