The impact of collection, integration, collaboration and analysis of large volumes of data on management principles in various industries is still to describe. Analyze the ways how public agencies are developing in data experience in benchmark countries.

Исследование перспективной возможности для бизнеса, которая в ближайшем будущем будет все активнее применяться компаниями. Определение понятия Big Data, его источники. Пример применения Big Data крупнейшим оператором сотовой связи Verizon в США.

Examines and analysis brand management in the context of strategic development of a modern enterprise, a modern tool for increasing the market competitiveness of the enterprise. Emphasizes that brand management is implemented in several basic directions.

Definition of the essence, meaning, features of the brand and brand management in the music business. Consideration of the theoretical principles of brand management in increasing competitiveness and in the effectiveness of promoting music performers.

Проведение исследования информационных технологий и интеллектуального капитала. Использование стратегической карты в качестве инструмента доведения стратегии. Внедрение сбалансированной системы показателей в оперативную деятельность предприятия.

Предпосылки возникновения и история появления профессии BTL-специалист. Функциональные обязанности BTL-директора. Требования к навыкам и личным качествам специалиста. Перспективы роста и оплата труда. Востребованность на рынке труда и известные личности.

The purpose of the article is to show the importance of professional development for the level of engagement, as an important argument justifying the interest of employers in professional career management, including investment in self-development.

Identify the organizational and economic patterns of business career created by differences in the competitive position of banking organizations. Analysis of business careers of the employees of federal and regional banks quoted in the Russian market.

Identifing the basic message implied by the text. The new breed of international managers, educated according to the most modern management philosophies. Preparing to make a telephone call. Promoting brands and product. Leading an intelligent business.

Implementation of the corporate education system in the company through consistent and step-by-step training. Corporate training center from the point of view of a systematic approach. The role of such a center for staff training and development.

Personnel management as a factor in organizational strategy. Use of information technologies to establish the relationship between personnel and the goals of the organization. The concept of business intelligence in the context of personnel strategy.

The role of the concept of the business model in strategic management. The identification of key components of business models, and using them as a classification attribute. A new approach that describes the types of business models existing in practice.

Analysis of business plan structure of language club. Analysis of Legal and juridical aspects based on the law system of the Russian Federation. Study of financial aspects of the club’s work and risk management. Evaluation of strategic firm’s development.

Formation of business education markets in Eastern Europe and the CIS countries through the creation of business schools and expansion of Western educational institutions. Approaches to benchmarking business schools in countries with non-market economies.

Формирование методики описания бизнес-процессов с применением Case-технологий, направленных на повышение эффективности управления организацией. Использование методологии структурного анализа и проектирования SADT в сфере управленческой деятельности.

A scientific approach to determining the factors affecting the strategic results of the activities of non-profit organizations. An analysis of scientific publications that focuses on the issue of change in management, analyzes the types of motivation.

The article examines the peculiarities of managing changes in business structures in the conditions of digitalization. The study also carried out analysis of existing approaches to defining the essence of the "change management" concept was carried out.

Discussion of the compliance problem, its causes and consequences. Changing the public image of the doctor as the most important factor in improving compliance. Improving the quality of medical services, maintaining and improving the health of patients.

The reasons why Ukrainian managers and businessmen turn to a coach. The main methods of performance evaluation and the use of coaching technologies in the human potential management system were analyzed. Didactic value of coaching in management practice.

Evaluation of cognitive styles, their role in the professional development and growth of the leader's personality. Psychological parameters and cognitive-stylistic features, factors in the formation of a manager's personality in a learning environment.

Analysis of publications on relations between Egypt and Ethiopia in the 21st century. Determination of foreign policy priorities of countries. Using the historical method to predict the development of the conflict around the waters of the Great Nile.

Theoretical basis of "green" marketing. Marketing evolution into "green" marketing. Difference between definitions. Cross-cultural comparison. Empirical research on BRIC countries: Brazil, Russia, India, China. Statistics. "Green brands" strategy review.

Theoretical aspects of competitive strategies on diferent stages of the value chain. Research methodology and cases description. Practical implementation of movie and video game industries’ competitive strategies on different stages of the value chain.

The problem of the lack of a well-founded model of competencies of university development project teams. Substantiation of the competence model of university development project teams based on empirical data of universities in different countries.

Assessment of the strategic position of the wine industry of Azerbaijan. Ways of efficient and effective use of resources and talents of Azerbaijani enterprises of the wine industry. Creating a regional model for creating a competitive wine industry.

Key features of competitive strategies, the process of forming a competitive strategy of enterprises and the main ways to increase the competitiveness of enterprises in foreign markets. Importance of competitive strategiesfor sustainable development.

Strategy as the creation of a unique and valuable position, involving a different set of activities. Franchising - the core growth dimension for world famous fast food operators. Analysis of the specific features of the Porter`s five forces model.

Crowdfunding - one of the popular modern method of getting financial resources for the project. Competitiveness - the ability of firms, regions to generate relatively higher income and levels of sustainable employment for the benefit of shareholders.

Study of the concept of flexible management in an enterprise in the context of digitalization and lean production. Conditions for achieving the competitiveness of the enterprise. The development of digital technologies based on computer technology.

Determination of the foundations of management analysis for the adoption of economically-informed decisions, assessing the reliability of partners and technology management analysis, to determine the most optimal variant of tax policy of the company.