Advertisement - a notice or announcement in a public medium promoting a product, service, event or publicizing a job vacancy. Modeling any advertising message - the ability to effectively use the usual vocabulary to get the buyer to make a purchase.

Социокоммуникативные функции PR-дискурса германского университета, описание его основных жанрообразующих признаков. Парадигма наиболее частотных PR-жанров германского университета, реализующих социокоммуникативную программу университетского PR-дискурса.

The elaborate new methods and technologies aimed at activating learners’ language competence, to study the psychological basis of this process. These activities prepare the pupils for listening activity, but also develop their reading and writing skills.

Сommunicative intention achieved by a persuasive communicative action. Types speech acts realised in the Steve Jobs felicitation address. Тypes of verbs that indicate speech acts. Direct and indirect illocutionary acts in the forms of assertives.

It is argued that the multiperspective approach to the study of the text units accounts for a wider outlook toward disclosing the authentic message of the text. The mechanism of expanding the semantic data field of the key units considered is shown.

Queen Elizabeth's Christmas 2020 speech as a declarative speech, the purpose of which is to express greetings and wishes on the occasion of the birth of Christ. Its role is to make plans and guidelines for the coming year, to develop unity and tolerance.

Research and analysis results of the attempts at disclosure features the use of euphemisms to create pragmatic potential in the english-speaking media. Consideration and characteristic features of language ellipse, which formed by several syntax.

Features of the use of euphemisms in the creation of pragmatic potential in the English-speaking media. Research and essence of the concepts of "pragmatic aspect" and "pragmatic potential". Consideration of the language of the ellipses, their education.

Search for lexical and grammatical equivalents in two languages. Translation as a communicative process taking place in a social context. Negotiations on the meaning between producers and recipients of the text. Analysis of how to use sentences.

Functional features of blending as a means of strengthening the pragmatic component of political discourse, translation strategy. Connections between linguistic units and the conditions of the communicative-pragmatic space within the political discourse.

The language of law as a various models of interaction in process of communication where a diversity of linguistic means is employed in a specific context. Characteristics of the specific features of dialogic interaction of lawyers and witnesses.

The article below is aimed to analyze one of the main notions of pragmalinguistics and text linguistics which is called pragmatic intentions. As a result of paradigm shift in theory linguistics, new insight to study the language has also appeared.

Presents a model of communicative alignment in pragmatic markers use in Russian everyday dialogical communication. Testing the hypothesis according to which communicative alignment mechanisms influence the choice of lexical units, grammatical forms.

The verbalization of the concept secret in modern English literary fictional discourse. The communicative acts of hiding or revealing secrets in personages’ speech. The semantic means used by the communicators to tell his/her secret, or to conceal it.

Multilingual audio guides as a convenient tool for tourism industry and their role in presenting the country’s image. The evolving tendency, developed in a recent decade, to publish the audio guides online to reach a bigger and more versatile audience.

Audio guide as a tool of the tourism industry, its role in presenting the country's image. Functions of tourist texts, their adaptation to a specific tourist destination. Correct translation of audio guides, their pragmatic impact on the target audience.

Consideration of the pragmatic potential of exophoric reference by means of personal pronouns in the Ukrainian language based on the material of texts on social and political topics. Prospects for the further study of exochains, socio-cultural factors.

Analysis of the potential of the English pronoun " it " in horror discourse texts. Creation of communicative meanings in the process of communication "author-reader". The existence of the fictional world of the text and especially the references therein.

Elucidates the role of lexical creativity in creating content for social networks. Hence, the article highlights the tactics of self-branding being the key communicative strategy behind each creative ad-hoc coinage on Pinterest, Instagram and Twitter.

The article focuses on deceptive modern utterances in diplomatic discourse. As diplomats represent their countries on the world stage, sometimes they may present the information in the mostfavorable lightfor them. In other words, they deceive.

The problems of language study and the immanent perception of the multimodality phenomena. This paper examines the problems present in the study of French for local bilingual students. Local bilingual students who worked with this method showed.

Ergonymes of the city of Ganja as precedent names. Indicators of the development of preliminary ergonomics as a carrier of cultural information. Functional capabilities of people's language determined by the national and cultural traditions of the people.

The analysis of precedent statements and names, their pragmatic functions (characterization of characters; evaluative-modal), ways of involving them into discourse and identifying the concepts to which they appeal (classic; marriage proposal; marriage).

A particularity of the use of precedent phenomena in most languages. Characteristics of the preservation of the interpreter emotional effect in the creation of phenomena well known to all representatives of the national-lingvo-cultural community.

Exploring the relationship between morphological and syntactic categories of verbs. Disclosure of the functional characteristics of the predicate and objective syntax in the semantic-syntactic structure of the sentence, which determines the structure.

Features English predicate, as one of the main parts of the sentence. Its function, value and classification. Analysis of the novel "Pride and Prejudice" by J. Austin from a linguistic point of view. Statistical data on the predicate used in the novel.

Linguistic analysis of the predicate of the English sentence, its semantic meanings as the concept of the explicit sentence of the English-language discourse, the coding of the human thought / idea / image. Derivation of verbs "TO DO"/"TO BE"/"TO HAVE".

The main groups of structurally and semantically comparable Bulgarian and English idioms. Typological analysis of Bulgarian, Russian, English idioms. Results of the paired t-test analysis as applied to the interpretation of Bulgarian and English Idioms.

Goals and objectives of correlation analysis. Research of psycholinguistic predictor variables. Determination of lexical frequency and H index when naming images. Optimization of the task of categorizing and classifying images of high complexity.

Word-formation and its basic peculiarities. Affixation in the English language. The fundamental difference in meaning and function of the two groups of affixes. Description of degree of derivation. Productive, non-productive word building prefixes.