The ways to localize or internationalize verbal content of news sites. Analysis of original and secondary texts media discourse. The translation techniques ensuring localization and internationalization of media texts for a foreign target audience.

Actual problems associated with semantic, grammatical, stylistic and technical difficulties of machine translation. Comparison of the main methods of such translation, their advantages and disadvantages: based on rules, text corpora, neural, hybrid.

La question des emprunts dans la langue des éléments d'autres systèmes linguistiques attire l'attention des linguistes modernes pour analyser les particularités et les causes des contacts linguistiques. L'étude des emprunts dans l

The search for general patterns of formation and functioning of dialogical entity. Analysis of the interaction of speech-thinking tactics and communication strategies. The study of speech messages, taking into account their impact on the addressee.

Study of the interaction of speech thinking tactics, actions and communication strategies. The use of a differentiated approach in the search for regularities in the functioning of dialogical unity. The choice of an expression option when communicating.

Written and spoken forms of British and American English. Main lexical and grammatical divergences. The differences in lexis or vocabulary between British and American English. Words and phrases with different meanings. Social and cultural differences.

The role of marriage in the culture of people. The influence of cultural and human factors on the formation and functioning of various linguistic units. A comparative study of wedding traditions reflected in English, Russian and Kyrgyz linguoculturology.

Urgency of control and creation of new directions of biological preparations providing high production and ecological characteristics of cattle breeding. Use of the most widely used antibiotics in soil and water. Transformation of drugs on food canals.

Characteristics of the impact of training on the management of personnel diversity on the approaches of managers. The peculiarity of the questioning of directors of Czech corporations. The gender issue is the most popular aspect of civilian diversity.

Вивчення особливостей ціннісних орієнтирів сприйняття чоловічої статі у фразеологічній картині світу сучасної німецької мови з метою оптимізації міжкультурного простору. Національна специфіка німецької фразеології крізь призму асоціативного сприйняття.

Characteristics of the language design of a scientific text translated into a foreign language, on the example of a scientific article. Identify the main translation decisions to achieve pragmatic equivalence of the original and translated texts.

Margaret Thatcher as the first female prime minister of Great Britain. "Iron Lady" as one of the dominant political figures of the 20th century. The main peculiarity of the study of close national and personal relationship with the US president.

The essence of determining the location of the product offered to the client. Identifying the strengths and weaknesses of the bank in analyzing each element of the marketing mix. Improving the activity of an enterprise using the life cycle model.

Important role of the mass media in our life. British people - the greatest newspaper readers in the world. Advertising as a kind of link between the public and the media. Two main companies on the British Isles, which broadcasting over the country.

The terminological features translation while translating a special English text. Exploring the efficiency of translation on the basis of the texts in Industrial and Civil Engineering terminology in translation- oriented terminology courses for students.

The peculiarity of the intersection of lexicography and pragmatics, which can help clarify the list of illocutionary verbs. A formal method for expressing the meaning and functions of formulas. Characteristics of the study of the theory "Meaning - Text".

Consideration of the emergence of auxiliary parts of speech associated with the emergence of abstractions, greater motivation of language material in the further development of language, where auxiliary parts of speech act form grammatical meanings.

Semantic fields and lexico-semantic groups. The individual terms are called hyponyms, they contain the meanings which distinguish them from each other. Antonyms and synonyms: general concept and specific classification. Synonymy viewed diachronically.

Studying the problem of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Consideration of the advertising text as a complex linguo-visual phenomenon, represented by verbal and non-verbal parts.

Review of Theoretical and Practical Studying of Modality in English. The Notion of Modality. The Category of Modality. Modal Words as Means of Expressing the Truth. Syntactic Functions of Modal Words. Comparison and General Characteristics of Modal Words.

The essence of modality as a category of linguistic meaning, its objective and subjective types. The concept of Sh. Ballie for modality in the West-European linguistics. Modal values having different means of expression according to the A.V. Bondarko.

Syntactic features of proverbs supported by lexical and euphonic means of expression as the way to express the national-cultural specificity. The discussion of the functions of repetition, antonymous matching and matching combinations of lexemes.

Each language has its own system of phonemes, sequence of sounds within words and morphemes, and there are phonetic means that signal the boundaries of meaningful units in speech. Phonemes are represented in material form in speech in certain variants.

The active use of various means of expression in the names of feature films is a process that increases their expression and strengthens their informative and attractive functions. Film industry - one of the most developed art directions of our time.

Studying the means of prosodic design in modern German interaction. Discourse particles are the optimal sound material for studying the general functions of prosody. An attempt to determine the stock of the most commonly used German discourse particles.

Study of the means of speech influence used in English-language media texts. Dualism of the phenomenon of speech impact and its ability to ambivalently influence society. Analysis of speech means that belong to different linguistic speech levels.

An adequate measure of translation transformations. Realization the two major requirements to the target text - equivalent regulatory effect of source and target texts and maximum possible semantic and structural similarity of source and target texts.

Importance informal mechanisms of private enforcement of contracts to better understanding of the judicial system in post-Soviet countries. The essence of performance agreements in terms of interdisciplinary approach of the new institutional economics.

Media Coverage of Female Politicians. Media Coverage of Female Politicians: Western Media. Analyzes the Kommersant coverage of Nicola Sturgeon who was the least mentioned female politician in the sample. Quantity of Coverage. Media and its Influence.

The analysis of idioms in various communicative situations - the object of investigation in science, which is represented in the form of system dictionaries. Medialinguistics - the scientific sphere that involves approaches to social communication.