Analysis of the concept of language shift, the reasons for its appearance and development. Development of a new method for classifying types of language shift in terms of changes occurring in areas of communication and levels of language competence.

The visit to the USSR of the British parliamentary delegation in 1945. The study of the ideologization and politicization of Soviet society under the circs of the Stalinist totalitarian regime, which distorted the development of "people's diplomacy".

The concept of text’s naturalness - a system of language users’ preferences of the use of linguistic items measured by their frequency of occurrence in a particular context. Recurrent multi-word sequences - one of the main problem in translation.

A variety of language that is a characteristic of a certain group of native speakers. Differences in vocabulary, slang, patois, pidgin. Studying the differences in the style of speech of people who speak the same language, but live in different regions.

The concept of institutional business discourse, characteristics, including stereotyped expressions and adherence to status roles. The specifics of the stylistic use of the passive and modal verbs, the shift to the active in English business discourse.

The article is devoted to the study of the problem of the language culture of modern student youth. The analysis of language shortcomings in the speech of future specialists is carried out. Identified and classified typical errors leading to violations.

The role of state regulation of the economy and theoretical approaches to these processes. Analysis of the structuring of the national economy by component basis. The main characteristic of the problem of territorial-industrial complexes in the state.

Linguistic genderology - a scientific field that studies the problem of relationship between language and gender as one of the parameters of personality. Characteristics of male and female portrait descriptions based on examples from English prose.

Implementation of research in the field of corpus linguistics in the process of teaching spoken English. Review of modal constructions with can/could and may/might and the fundamental difference between modal verbs for non-linguistic university students.

In line with Cognitive Linguistics commitments and assumptions highlights the problems pertaining to a universal ability of human cognition to construe the world in language statively, the principles of stative interpretation of knowledge about the world.

Stereochemical aspects of the epoxidation of norbornene and its 7-syn-substituted derivatives with peroxy-formic acid. Study of the stabilization of the transition state due to hydrogen bonds. Sterile repulsion between the substituent and the oxidant.

Study of the process of intercultural communication from the linguistic point of view and sociology. Stereotyping as a psychological model of human thinking. Identifying the influence of stereotypes on the translation and perception of foreign culture.

Approaches to the definition of a stereotype from the point of view of linguistic and non-linguistic sciences are analyzed and the connection of translation stereotypes is highlighted. It was determined that stereotypes affect the quality of translation.

Consideration of the appeal to logic stratagem in English-language judicial discourse from the perspective of its impact on recipients. Types of persuasive arguments, their impact on participants. Means expressing the appeal strategy of the prosecutor.

The feature of the development of the initial strategic competence of pupils-philologists, formed in the process of pre-university training, in the course of computerized teaching of Russian listening. Mastering new skills in computer-assisted audition.

Fast speech is the arch enemy of simultaneous interpreters. Basics problems of fast speech, ways to solve them. Strategies for coping with fast speeches: request the speaker to slow down, the interpreter speeds up, summarization, termination of service.

Necessity to develop citizens’ knowledge of foreign languages. Development of system of study of foreign language in the field of speaking skills. G.V. Rogova "Methods of teaching English" and J.J. Jalolov "English language teaching methodology".

Problems of research of neologisms of English language pre-election discourse. Modern approaches to defining the term. Possible ways of reproducing new lexical units of pre-election discourse in terms of their function or belonging to the thematic group.

Persuasive influence as a process in which communicants, through messages organized in a certain way, influence other people in order to change their attitudes regarding the subject of persuasion. His tools and the main ways to improve efficiency.

The main strategies of simultaneous interpretation for post-translation analyze. Strategy of trial and error, expectation strategy, stalling. Methods of translating, adequate translation considering speakers cultural background, personal peculiarities.

Verbal and non-verbal representation of partnership strategy in English parenting discourse. Interpretation of the concepts of speech strategy, tactics. Tactics of the implementation of the partnership strategy in the English-language prenatal discourse.

Analysis of the specifics of the deployment of the partnership strategy. Lexical-semantic, syntactic and stylistic means of implementing encouragement tactics in English-language parental discourse. Ensuring identification of the speaker's intentions.

Lexical stratification analysis of verbs functioning in the text corpus of one of the branches of technical discourse. Stratification of vocabulary of the dictionary "Acoustics", lexical layers - commonly used, general scientific and terminological.

The main rules of stress change in polysyllabic words and their meaning. Components of stress-and-pitch in a sentence. Degrees of word emphasis. Alternation of stressed and unstressed syllables in a phrase. The keys to correct pronunciation of words.

Проаналізовано використання неологізму Stresstest у сучасному дискурсі німецької мови, зокрема в медійному мовленні, інтернет-джерелах та німецькому корпусі DWDS. Установлено, що досліджувана лексема походить з англійської stress testing й означає тест.

The list of communicative, pragmatic and cultural parameters that characterize a strong linguistic personality. The search for the best options for the speech interaction of people. Formation of an English-speaking strong linguistic personality.

Description of the features of the structure and formation of informal place names, namely nicknames of American cities (onyms), by the number of components (significant words) which are divided into two main types: single-component and polycomponent.

Structural and semantic features of the term origin in modern medical discourse. Characteristics of include a description of the internal form of units of medical terminology, which are supported by the human cognitive activity in the nominative act.

Structural and semantic features of the term origin in English medical discourse. The internal form of units of medical terminology, their etymology and morphological structure which are supported by the human cognitive activity in the nominative act.

The purpose of the article is to provide a detailed definition ofimperative sentence form as well as a thorough examination of the semantic and pragmatic elements of imperative sentences in current English. The primary models of imperative utterances.