Analysis of the theme of the importance of polylinguism in Kazakhstan Republic. Value of mastering three languages competently (Kazakh, Russian and English). A unique project "Trinity of languages". The status of the Kazakh, Russian and English languages.

Opening of maintenance of polysemy as systems of polisemanticy and variant of value of word are in a language. Concept of homonym, his sounding, pronunciation, variations of values and general classification of sources. Linguistic nature of morphemes.

The problem of polysemy in modern English terminology within the special subsystem of terms - pump engineering. A polysemantic lexical unit has a hierarchically organized structure of meanings. It consists of indivisible elementary semantic units.

Analyzes lexeme with a figurative sense to denote negative actions and processes used in the language of modern Ukrainian periodicals. It was investigated that at the XXI century authors of mass-media material actively use words with a figurative sense.

Features of the implementation of environmental policy of the European Union through economic mechanisms and instruments for its implementation. Analysis of the possibility of introducing European approaches for preserving the environment in Ukraine.

Analysis of the semantic changes of the term "Californication", which appeared in the American language culture for a little over 50 years. Adaptation of vocabulary of political discourse used on media platforms. Tracking the way this word appeared.

An analysis of metaphorical conceptual models that serve as a representation format for positive and negative thinking styles in modern American linguistics, and verbal means of their expression. Linguocognitive mechanism of the formation of concepts.

Forward a model for analyzing component of controversial literary characters. This model presupposes the application of the tenets of the possible worlds theory to the analysis of a fiction text, combining it with methodology of cognitive linguistics.

Problems related to the post soviet model of memory and its conceptualization in Ukrainian society. An analysis of the value of cultural and legal foundations in the process of social reconstruction, which form their perception of social strata.

The concept of postfeminism as central to feminist theory. An analysis of post-feminist femininity in popular television series and films at the turn of the 1990s and 2000s. Their interpretation of femininity in the existing post-feminist discourse.

Characteristics of post-classical social rationality. Review of the latest discourse of social rationality as a synthesis of various discourse positions. Rejection of grandvards, social synergetics, communicative rationality and value priorities.

History and basic stages in the development of sterling as the currency of Great Britain, one of the first national currencies in the world. Some uncertainty as to the origin of the term "pound sterling". Currency this value today and its prospects.

Advertisement - a notice or announcement in a public medium promoting a product, service, event or publicizing a job vacancy. Modeling any advertising message - the ability to effectively use the usual vocabulary to get the buyer to make a purchase.

Социокоммуникативные функции PR-дискурса германского университета, описание его основных жанрообразующих признаков. Парадигма наиболее частотных PR-жанров германского университета, реализующих социокоммуникативную программу университетского PR-дискурса.

The elaborate new methods and technologies aimed at activating learners’ language competence, to study the psychological basis of this process. These activities prepare the pupils for listening activity, but also develop their reading and writing skills.

Study of the features of President Zelensky's speech before the US Congress, 12/21/22, as a political-ideological, institutional, argumentative, declarative and call-to-action discourse. Ideas of struggle and victory over the Russian Federation.

Сommunicative intention achieved by a persuasive communicative action. Types speech acts realised in the Steve Jobs felicitation address. Тypes of verbs that indicate speech acts. Direct and indirect illocutionary acts in the forms of assertives.

У статті аналізуються різні типи епіфоричних повторів у газетних текстах. Окреслено функційні параметри лексико-синтаксичного повтору сучасного українського газетного тексту. Метою статті є визначення функцій лексико-синтаксичного епіфоричного повтору.

It is argued that the multiperspective approach to the study of the text units accounts for a wider outlook toward disclosing the authentic message of the text. The mechanism of expanding the semantic data field of the key units considered is shown.

Queen Elizabeth's Christmas 2020 speech as a declarative speech, the purpose of which is to express greetings and wishes on the occasion of the birth of Christ. Its role is to make plans and guidelines for the coming year, to develop unity and tolerance.

Research and analysis results of the attempts at disclosure features the use of euphemisms to create pragmatic potential in the english-speaking media. Consideration and characteristic features of language ellipse, which formed by several syntax.

Features of the use of euphemisms in the creation of pragmatic potential in the English-speaking media. Research and essence of the concepts of "pragmatic aspect" and "pragmatic potential". Consideration of the language of the ellipses, their education.

Speach act theory and pragmatics. Explicit and implicit performatives. The term of felicity conditions. Conditions of execution, preparatory and sincerity conditions. Types of the speech acts. The locutionary, illocutionary and perlocutionary acts.

Search for lexical and grammatical equivalents in two languages. Translation as a communicative process taking place in a social context. Negotiations on the meaning between producers and recipients of the text. Analysis of how to use sentences.

Functional features of blending as a means of strengthening the pragmatic component of political discourse, translation strategy. Connections between linguistic units and the conditions of the communicative-pragmatic space within the political discourse.

The language of law as a various models of interaction in process of communication where a diversity of linguistic means is employed in a specific context. Characteristics of the specific features of dialogic interaction of lawyers and witnesses.

Presents a model of communicative alignment in pragmatic markers use in Russian everyday dialogical communication. Testing the hypothesis according to which communicative alignment mechanisms influence the choice of lexical units, grammatical forms.

The verbalization of the concept secret in modern English literary fictional discourse. The communicative acts of hiding or revealing secrets in personages’ speech. The semantic means used by the communicators to tell his/her secret, or to conceal it.

Multilingual audio guides as a convenient tool for tourism industry and their role in presenting the country’s image. The evolving tendency, developed in a recent decade, to publish the audio guides online to reach a bigger and more versatile audience.

Audio guide as a tool of the tourism industry, its role in presenting the country's image. Functions of tourist texts, their adaptation to a specific tourist destination. Correct translation of audio guides, their pragmatic impact on the target audience.